Euromonitor International publishes the world's most comprehensive market research on the microwaves industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

LEARN MORE

Strategy Briefing

Major Appliances in Western Europe

Apr 2017

Recovery from the economic crisis and stronger housing markets in Western Europe have led to positive growth in major appliances in both volume and value terms in most countries. Consumers are willing to spend more on big-ticket items as they replace...

US$1,325
View details Add to cart
Strategy Briefing

Global Key Insights into Built-in Appliances and Channels: Part II - Category Growth Opportunities

Mar 2017

Western Europe leads in built-in refrigeration and home laundry appliances and ovens, whereas North America dominates built-in dishwashers and microwaves. Driven by faster growth in middle- to high-income households, Asia Pacific has higher growth ...

US$1,325
View details Add to cart
Strategy Briefing

Global Key Insights Into Built-in Appliances and Channels: Part I - Driven Factors and Challenges

Mar 2017

Factors such as elegant aesthetics of integrated kitchen, shrinking living space, growth of home ownership have been driving built-in appliances demand from growing middle to high income households supported by economy growth, but there are ...

US$1,325
View details Add to cart
Country Report

Microwaves in Indonesia

Mar 2017

Despite a lack of any significant innovation, microwaves continued to penetrate lower middle income households in 2016. With ongoing urbanisation, these consumers are leading ever busier lives, with this encouraging them to buy more packaged foods. ...

US$990
View details Add to cart
Country Report

Microwaves in Singapore

Mar 2017

2016 saw the return of LG to the microwave category. LG had previously stopped selling its microwaves, with the only models available being those which were given out as free gifts by major electronics and appliance specialist retailers. In view of ...

US$990
View details Add to cart
Country Report

Microwaves in Taiwan

Mar 2017

Microwaves have become a kitchen necessity in Taiwan, with a high penetration rate of 22% in 2016. Consumers will only consider purchasing them when they buy new housing units or are replacing older products....

US$990
View details Add to cart
Country Report

Microwaves in Malaysia

Feb 2017

Employees and students who left home for their career and studies find microwaves essential household products that save time while enabling them to enjoy frozen or refrigerated homemade dishes that they packed after trips back to their home town....

US$990
View details Add to cart
Country Report

Microwaves in Hong Kong, China

Feb 2017

Microwaves posted volume growth of 3% in 2016. Microwaves are compact and affordable and therefore popular appliances among most households in Hong Kong. Besides this, innovation has reignited consumers’ interest in microwaves as manufacturers have ...

US$990
View details Add to cart
Country Report

Microwaves in the United Arab Emirates

Feb 2017

Many consumers in the United Arab Emirates led increasingly hectic lifestyles during the review period, with rising working hours and longer commutes. This fuelled the demand for microwaves, while a rise in the number of working women also encouraged...

US$990
View details Add to cart
Country Report

Microwaves in Australia

Feb 2017

In 2016, volume sales of microwaves in Australia were boosted by technology and innovation. Consumers led increasingly busy lives and so opted for quick solutions that did not compromise quality. Popular cookery shows, the internet and international ...

US$990
View details Add to cart
Country Report

Microwaves in Chile

Jan 2017

The increasingly busy lifestyles of Chilean families and the rapid expansion of ready meal delivery chains in the country contributed to the steadily rising demand for microwaves over the review period. Ready meals are sold in packages which can be ...

US$990
View details Add to cart
Country Report

Microwaves in Germany

Jan 2017

Convenience and efficiency remained the main factors contributing to a positive development in volume sales of microwaves in Germany in 2016. German consumers living increasingly hectic lives opt for microwaves to satisfy the need for time-saving and...

US$990
View details Add to cart
Strategy Briefing

Corporate Strategies in Major Appliances: M&A Fever is Not Over

Jan 2017

The shopping spree continues in major appliances, buoyed first by large players that emerged from the economic crisis with a strong cash position to shop around. The second wave has come from Asian players, which strengthened by the dynamism in their...

US$1,325
View details Add to cart
Country Report

Microwaves in the Netherlands

Jan 2017

The Dutch economy continued to develop on a stable path in 2016, resulting in improving confidence among Dutch consumers, with the financial outlook improving significantly for most Dutch households over the course of the year. Microwaves benefitted ...

US$990
View details Add to cart
Country Report

Microwaves in Austria

Jan 2017

The volume growth of microwaves continues to be primarily driven by increased demand for convenience among Austrian consumers. More flexible working schedules and lifestyles, especially in urban areas, has strengthened demand for microwaves, as ...

US$990
View details Add to cart
Country Report

Microwaves in Italy

Jan 2017

Ready meals products continue to attract Italians which is driving sales of microwaves. Italians are moving towards prepared meals in order to gain time by reducing the time spent cooking. Also, innovations in microwaves with the incorporation of ...

US$990
View details Add to cart
Country Report

Microwaves in Thailand

Dec 2016

There has been an expansion of branches of convenience stores in Thailand and the emergence of new outlets. Convenience stores such as 7Eleven, Lawson and Family mart are providing wider access to ready meals for their customers. This has led to a ...

US$990
View details Add to cart
Country Report

Microwaves in France

Dec 2016

Innovative microwaves which offer multiple food preparation and cooking options motivated households to renew/upgrade their equipment in 2016. For example, some combined microwaves, such as the Samsung CE107MT-4B or the Whirlpool JQ280NB, integrate ...

US$990
View details Add to cart
Country Report

Microwaves in the United Kingdom

Dec 2016

In 2016 sales of microwaves in the UK were boosted by an increase in consumer confidence, which came about as a result of the increase in real wages and ongoing upturn in construction activity. The retail volume growth rose, slightly faster than the ...

US$990
View details Add to cart
Country Report

Microwaves in Portugal

Dec 2016

The renovation of houses with special attention given to kitchens is one of the main reasons for the growth of microwaves; the Portuguese also tend to opt for changing major appliances in order to give a modern look to their kitchens. With ongoing ...

US$990
View details Add to cart
Page 1

    Recently Viewed

    Market Research Solutions

    Passport

    Market Intelligence Systems

    Passport Consumer Appliances is the leading on-line market intelligence system for strategic, corporate and marketing planning. A regional subscription delivers unrivalled levels of research and analysis for major and small consumer appliances, helping you make clear, confident decisions.


    Passport Major Appliances
    Americas
    Passport Small Appliances
    Asia Pacific and Australasia
    Passport Major Appliances
    Eastern Europe

    Passport Small Appliances
    Middle East and Africa
    Passport Major Appliances
    Western Europe



    Learn more

    Custom Research Projects

    Every project designed to your needs.

    Learn more

    market research bulletins

    Your number one resource for industry news and trends

    Sign up now