Microwaves market research

Euromonitor has the world’s most comprehensive research on the microwaves category within the consumer appliances industry. We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data.

Euromonitor data and market analysis cultivates your organization’s awareness of the microwaves market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our microwaves market research answer questions such as:

What is the market size of microwaves?
What are the major brands in microwaves?
How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
Has there been a shift from freestanding microwaves to built-in microwaves?

Country Report

Microwaves in India

Microwaves remained immune to the slowdown witnessed in early-2011, as consumers increasingly adopted them for their utility, more efficient cooking and attractive pricing.

May 2012 | US$900| Add to cart | View details ›

Country Report

Microwaves in Germany

The consumer demand for microwaves continued to decline in 2011, as many Germans are wary of microwave technology and believe that food cooked in a microwave ovens is unhealthy and many also think that the microwave destroys the quality and taste of ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Microwaves in Italy

The household penetration of microwaves is quite low in Italy, reaching 37% in 2011. Sales are dominated by the busiest consumers and the related increasing in the purchase of fast and microwaveable meals. In Italy, microwaves are used more for ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Microwaves in the Philippines

Microwaves grew strongly in 2011 and slightly outperformed the 2010 volume growth, thanks to the new product developments, increasing number of high-rise condominiums, busy lifestyle of consumers, higher disposable income as a result of stable ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Microwaves in Thailand

Microwaves showed another strong performance in 2011, with volume and current value growth rates exceeding those for 2010 and also surpassing the respective CAGRs for the entire review period. Economic improvements, price reductions, busier ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Microwaves in Austria

Microwaves was influenced by the trend towards convenience. With an increasing number of Austrians faced with time constraints due to longer working hours, the consumer demand for convenience was particularly noticeable in 2011. Moreover, a lack of ...

May 2012 | US$900| Add to cart | View details ›

Country Report

Microwaves in Israel

Busy consumer lifestyles continued to encourage sales of microwaves at the end of the review period. There was ongoing urbanisation and a shift towards smaller household sizes, with a growing number of busy professionals living in couples or alone. ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Microwaves in Taiwan

The key trend of 2011 affecting microwaves was growing average incomes. A salary increase of up to 3% for civil servants, military personnel and teachers took place in July 2011. Furthermore, the minimum wage a month was raised twice in 2011 by ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Microwaves in Poland

Consumer confidence rebounded in Poland during 2011 as declining unemployment led to higher numbers of Polish people attaining financial stability and this had a strong positive impact on demand for microwaves. While microwaves are relatively cheap ...

Apr 2012 | US$900| Add to cart | View details ›

Country Report

Microwaves in Hungary

Microwaves showed volume and current value sales declines for the fourth consecutive year in 2011. As was the case with cookers, the continuous decline in demand was largely due to a very high household penetration rate for these appliances. At the ...

Apr 2012 | US$900| Add to cart | View details ›