Rising health-consciousness and growing demand for convenience due to increasing pressure on time are two of the most prominent consumer trends in Japan and, indeed, globally. Microwaves is in a strong position to benefit from both these trends, and ...

The key selling point of connected appliances is not connectivity but services offered by the eco-system. A huge business eco-system is expected to be built, with collective efforts from upstream industries, such as semiconductor and artificial ...

The microwave is considered a necessity by most Chileans, since it became an indispensable element for kitchens. In addition, a large number of new homes are designed so that consumers can buy a microwave and be able to put it in as optimal and ...

Microwaves posted a marginal increase in 2017 in volume terms and a slightly stronger gain in current value terms. Category growth is slowing as consumer demand is not strong enough to sustain a high level of sales. Moreover, the category was also ...

Microwaves posted volume growth in 2017, although the healthy cooking trend, which was a strong driver in 2017, drove sales of microwaves less intensely than it did in other categories. This was due to the attention to food ingredients that many ...

With busier lifestyles, Thai consumers – especially in urban areas and of working age – increasingly find ready-to-eat and ready-to-cook food attractive. As the size of households gets smaller and the time to prepare meals is more limited, the cost ...

Microwaves have become increasingly common, especially amongst consumers in urban areas, where packaged and frozen food are widely consumed to cope with busy lifestyles. Vietnamese consumers are increasingly demanding microwaves that enable them to ...

In line with other major appliances, microwaves posted a positive performance into 2017, supported by the home refurbishment trend. On the one hand, strong tourism demand led to the development of local lodging and the renovation of old properties in...

Microwaves have been around for ages, and these are go-to appliances when consumers want to heat up or cook their food in the most convenient way possible. However, with the growth of alternatives such as light fryers, brands may have to rethink how ...

As the economy grows, incomes rise and urbanisation continues at a rapid pace, there is growing interest in the convenience offered by microwaves. These appliances furthermore benefit from their compact nature and affordable pricing, with those urban...

Microwaves continued on a downward spiral in 2017 as consumers shifted towards other consumer appliances. Prior to the review period, microwaves registered fast-paced growth rate as consumers embraced the products given increasingly hectic ...

The penetration rate of microwaves showed strong growth during the review period. However, after the economic crisis hit Russia in late 2014, the majority of consumers put their expenditure on consumer appliances on hold. As a result, the replacement...

One of the key reasons for declining sales of microwaves is that the category is saturated. Thus, most sales come from consumers replacing their existing microwaves. Simultaneously, eating habits in Norway shifted noticeably over the review period, ...

Israelis consider microwaves to be relatively simple appliances, and tend not to perceive significant differences between individual brands or models. While consumers are likely to check core functionality when choosing microwaves, ie how well they ...

Microwaves are appliances that are deemed somewhat outdated in Sweden. Many owners of smaller apartments in Sweden do not prioritise a microwave when the kitchen is renovated. In 2017 it is clear that other kitchen appliances competed for the small ...

Microwaves posted a rather lacklustre performance in 2017 but is expected to register stronger growth over the forecast period. As Malaysians are becoming increasingly health-conscious, this has reduced demand for packaged foods, in turn adversely ...

Microwaves stopped being perceived as harmful appliances thanks to aggressively advertised new functions, such as steam cooking, boiling or roasting. In the review period, microwaves were typically used for reheating or rapid defrosting to shorten ...

Consumers remain highly price sensitive due to the effects of the economic and political instability of 2014-2015. When purchasing a microwave, they look for discounts and prefer lower-priced models. Therefore, the average retail current unit price ...

Today, microwaves are a necessity in every home for quick heating and defrosting due to busy lifestyles in the Kingdom. Furthermore, the increasing number of women joining the workforce due to governmental efforts through the Saudisation programme ...

Demand for convenience due to fast-paced lifestyles continued to drive demand for microwaves in 2017. Ready meals that simply need to be heated are becoming more and more popular, justifying the increased demand for microwaves. Lower-income ...