Microwaves

Market research on the microwaves industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Strategy Briefing

Strategy Briefing

Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market

May 2018

Global consumer appliance giants have accelerated the pace of cross-industry M&A since 2017, expanding into industries such as artificial intelligence, industrial robots and new energy to achieve high growth and synergies. Service robots will be the ...

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Country Report

Country Report

Microwaves in Japan

Mar 2018

Rising health-consciousness and growing demand for convenience due to increasing pressure on time are two of the most prominent consumer trends in Japan and, indeed, globally. Microwaves is in a strong position to benefit from both these trends, and ...

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Strategy Briefing

Strategy Briefing

Global Key Insights of Growing Connected Appliances Ecosystem

Feb 2018

The key selling point of connected appliances is not connectivity but services offered by the eco-system. A huge business eco-system is expected to be built, with collective efforts from upstream industries, such as semiconductor and artificial ...

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Strategy Briefing

Strategy Briefing

A Snapshot of Our Newest Market: Consumer Appliances in Nigeria

Jan 2018

Euromonitor International’s Consumer Appliances research coverage is now extended to include Nigeria. As the largest economy in Sub-Saharan Africa, Nigeria is undoubtedly a market to take note of. This spotlight report provides a quick introduction ...

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Country Report

Country Report

Microwaves in Chile

Dec 2017

The microwave is considered a necessity by most Chileans, since it became an indispensable element for kitchens. In addition, a large number of new homes are designed so that consumers can buy a microwave and be able to put it in as optimal and ...

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Strategy Briefing

Strategy Briefing

How Will the Healthy Living Megatrend Impact the Appliances Industry?

Dec 2017

Growing income, increasing health awareness and pollution are the critical intrinsic and extrinsic factors underpinning the impact of the healthy living megatrend on consumer appliances. To address respiratory, diet and skin healthcare, new features ...

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Country Report

Country Report

Microwaves in the United Kingdom

Dec 2017

Microwaves posted a marginal increase in 2017 in volume terms and a slightly stronger gain in current value terms. Category growth is slowing as consumer demand is not strong enough to sustain a high level of sales. Moreover, the category was also ...

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Country Report

Country Report

Microwaves in Italy

Dec 2017

Microwaves posted volume growth in 2017, although the healthy cooking trend, which was a strong driver in 2017, drove sales of microwaves less intensely than it did in other categories. This was due to the attention to food ingredients that many ...

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Country Report

Country Report

Microwaves in Thailand

Dec 2017

With busier lifestyles, Thai consumers – especially in urban areas and of working age – increasingly find ready-to-eat and ready-to-cook food attractive. As the size of households gets smaller and the time to prepare meals is more limited, the cost ...

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Country Report

Country Report

Microwaves in Vietnam

Dec 2017

Microwaves have become increasingly common, especially amongst consumers in urban areas, where packaged and frozen food are widely consumed to cope with busy lifestyles. Vietnamese consumers are increasingly demanding microwaves that enable them to ...

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Country Report

Country Report

Microwaves in Portugal

Dec 2017

In line with other major appliances, microwaves posted a positive performance into 2017, supported by the home refurbishment trend. On the one hand, strong tourism demand led to the development of local lodging and the renovation of old properties in...

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Country Report

Country Report

Microwaves in Singapore

Dec 2017

Microwaves have been around for ages, and these are go-to appliances when consumers want to heat up or cook their food in the most convenient way possible. However, with the growth of alternatives such as light fryers, brands may have to rethink how ...

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Country Report

Country Report

Microwaves in the Philippines

Dec 2017

As the economy grows, incomes rise and urbanisation continues at a rapid pace, there is growing interest in the convenience offered by microwaves. These appliances furthermore benefit from their compact nature and affordable pricing, with those urban...

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Country Report

Country Report

Microwaves in Romania

Dec 2017

Microwaves continued on a downward spiral in 2017 as consumers shifted towards other consumer appliances. Prior to the review period, microwaves registered fast-paced growth rate as consumers embraced the products given increasingly hectic ...

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Country Report

Country Report

Microwaves in Russia

Dec 2017

The penetration rate of microwaves showed strong growth during the review period. However, after the economic crisis hit Russia in late 2014, the majority of consumers put their expenditure on consumer appliances on hold. As a result, the replacement...

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Country Report

Country Report

Microwaves in Norway

Dec 2017

One of the key reasons for declining sales of microwaves is that the category is saturated. Thus, most sales come from consumers replacing their existing microwaves. Simultaneously, eating habits in Norway shifted noticeably over the review period, ...

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Country Report

Country Report

Microwaves in Israel

Dec 2017

Israelis consider microwaves to be relatively simple appliances, and tend not to perceive significant differences between individual brands or models. While consumers are likely to check core functionality when choosing microwaves, ie how well they ...

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Country Report

Country Report

Microwaves in Sweden

Dec 2017

Microwaves are appliances that are deemed somewhat outdated in Sweden. Many owners of smaller apartments in Sweden do not prioritise a microwave when the kitchen is renovated. In 2017 it is clear that other kitchen appliances competed for the small ...

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Country Report

Country Report

Microwaves in Malaysia

Dec 2017

Microwaves posted a rather lacklustre performance in 2017 but is expected to register stronger growth over the forecast period. As Malaysians are becoming increasingly health-conscious, this has reduced demand for packaged foods, in turn adversely ...

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Country Report

Country Report

Microwaves in Poland

Dec 2017

Microwaves stopped being perceived as harmful appliances thanks to aggressively advertised new functions, such as steam cooking, boiling or roasting. In the review period, microwaves were typically used for reheating or rapid defrosting to shorten ...

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