Euromonitor International publishes the world's most comprehensive market research on the microwaves industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.​

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Country Report

Microwaves in Japan

Jun 2017

Having seen volumes rise in 2015, partly as a result of interest in new product developments targeting the growing consumer interest in steam cooking, microwaves volumes returned to decline in 2016. Nonetheless, the popularity of microwaves with ...

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Strategy Briefing

Production Overview in Consumer Appliances: Five Years of Numerous Production Decisions

May 2017

Over 2011-2016, there were strategic decisions from manufacturers in productions of consumer appliances. We have seen a few numbers of plant relocations, closures as well as expansion in consumer appliances triggered by impactful factors of ...

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Strategy Briefing

Major Appliances in Western Europe

Apr 2017

Recovery from the economic crisis and stronger housing markets in Western Europe have led to positive growth in major appliances in both volume and value terms in most countries. Consumers are willing to spend more on big-ticket items as they replace...

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Strategy Briefing

Global Key Insights into Built-in Appliances and Channels: Part II - Category Growth Opportunities

Mar 2017

Western Europe leads in built-in refrigeration and home laundry appliances and ovens, whereas North America dominates built-in dishwashers and microwaves. Driven by faster growth in middle- to high-income households, Asia Pacific has higher growth ...

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Strategy Briefing

Global Key Insights Into Built-in Appliances and Channels: Part I - Driven Factors and Challenges

Mar 2017

Factors such as elegant aesthetics of integrated kitchen, shrinking living space, growth of home ownership have been driving built-in appliances demand from growing middle to high income households supported by economy growth, but there are ...

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Country Report

Microwaves in Indonesia

Mar 2017

Despite a lack of any significant innovation, microwaves continued to penetrate lower middle income households in 2016. With ongoing urbanisation, these consumers are leading ever busier lives, with this encouraging them to buy more packaged foods. ...

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Country Report

Microwaves in Singapore

Mar 2017

2016 saw the return of LG to the microwave category. LG had previously stopped selling its microwaves, with the only models available being those which were given out as free gifts by major electronics and appliance specialist retailers. In view of ...

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Country Report

Microwaves in Taiwan

Mar 2017

Microwaves have become a kitchen necessity in Taiwan, with a high penetration rate of 22% in 2016. Consumers will only consider purchasing them when they buy new housing units or are replacing older products....

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Country Report

Microwaves in South Korea

Mar 2017

Microwaves is a mature category in South Korea, with these appliances being common in local homes, including single-person households. Ready meals and pre-cooked meals now play a significant role in busy South Koreans’ lifestyles, thus making ...

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Country Report

Microwaves in Malaysia

Feb 2017

Employees and students who left home for their career and studies find microwaves essential household products that save time while enabling them to enjoy frozen or refrigerated homemade dishes that they packed after trips back to their home town....

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Country Report

Microwaves in Hong Kong, China

Feb 2017

Microwaves posted volume growth of 3% in 2016. Microwaves are compact and affordable and therefore popular appliances among most households in Hong Kong. Besides this, innovation has reignited consumers’ interest in microwaves as manufacturers have ...

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Country Report

Microwaves in the United Arab Emirates

Feb 2017

Many consumers in the United Arab Emirates led increasingly hectic lifestyles during the review period, with rising working hours and longer commutes. This fuelled the demand for microwaves, while a rise in the number of working women also encouraged...

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Country Report

Microwaves in Australia

Feb 2017

In 2016, volume sales of microwaves in Australia were boosted by technology and innovation. Consumers led increasingly busy lives and so opted for quick solutions that did not compromise quality. Popular cookery shows, the internet and international ...

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Country Report

Microwaves in Chile

Jan 2017

The increasingly busy lifestyles of Chilean families and the rapid expansion of ready meal delivery chains in the country contributed to the steadily rising demand for microwaves over the review period. Ready meals are sold in packages which can be ...

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Country Report

Microwaves in Germany

Jan 2017

Convenience and efficiency remained the main factors contributing to a positive development in volume sales of microwaves in Germany in 2016. German consumers living increasingly hectic lives opt for microwaves to satisfy the need for time-saving and...

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Strategy Briefing

Corporate Strategies in Major Appliances: M&A Fever is Not Over

Jan 2017

The shopping spree continues in major appliances, buoyed first by large players that emerged from the economic crisis with a strong cash position to shop around. The second wave has come from Asian players, which strengthened by the dynamism in their...

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Country Report

Microwaves in the Netherlands

Jan 2017

The Dutch economy continued to develop on a stable path in 2016, resulting in improving confidence among Dutch consumers, with the financial outlook improving significantly for most Dutch households over the course of the year. Microwaves benefitted ...

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Country Report

Microwaves in Austria

Jan 2017

The volume growth of microwaves continues to be primarily driven by increased demand for convenience among Austrian consumers. More flexible working schedules and lifestyles, especially in urban areas, has strengthened demand for microwaves, as ...

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Country Report

Microwaves in Italy

Jan 2017

Ready meals products continue to attract Italians which is driving sales of microwaves. Italians are moving towards prepared meals in order to gain time by reducing the time spent cooking. Also, innovations in microwaves with the incorporation of ...

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Country Report

Microwaves in Thailand

Dec 2016

There has been an expansion of branches of convenience stores in Thailand and the emergence of new outlets. Convenience stores such as 7Eleven, Lawson and Family mart are providing wider access to ready meals for their customers. This has led to a ...

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