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Microwaves market research

Euromonitor has the world’s most comprehensive research on the microwaves category within the consumer appliances industry.  We monitor and analyse industry trends around the world, including in-depth data on market share and market size – from the “big picture” qualitative analysis; down to specific category data. 

Euromonitor data and market analysis cultivates your organization’s awareness of the microwaves market and the greater competitive environment, ensuring accurate and focused strategies for your business.

A resource for your entire organization, Euromonitor market research supports every level of business, assisting in strategic development, marketing, mergers and acquisitions, and brand management.

Our microwaves market research answer questions such as:

  • What is the market size of microwaves?
  • What are the major brands in microwaves?
  • How are consumer cooking convenience trends going to affect the microwave industry over the medium term?
  • Has there been a shift from freestanding microwaves to built-in microwaves?

results

 

Country Report

Microwaves in Greece

The decline in disposable income has taken its toll on microwaves, too. However, being dominated by economy products – including private label lines – microwaves was the category within major appliances to see the smallest volume decline in 2012. ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Microwaves in the US

Although volume sales of microwaves remained fairly static in 2012, at sales of 9.5 million units, based on the previous year’s growth microwaves maintained a slow and steady recovery after years of decline due to a lack of innovation and design and ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Microwaves in Chile

After a remarkable performance in 2010 due to economic recovery, microwaves saw negative growth in 2011, then strong growth again in 2012. Sales increased by 8% in volume terms and by 9% in current value terms. Easier access to credit and increases ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Microwaves in Australia

Growing by 5% in volume, microwave ovens continue the solid growth that they have delivered over the course of the global financial crisis and its aftermath. Whilst Australian consumers are willing to continue purchasing microwave ovens they are ...

Feb 2013 | US$900| Add to cart | View details ›

Country Report

Microwaves in China

With volume growth of 4%, sales of microwaves in 2012 recovered from the big slump in 2011, mainly underpinned by the stable trade-up demands in terms of energy-efficiency and multi-functionality, along with some first-time purchase demands from ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Microwaves in Canada

Although few innovations were introduced in microwaves in Canada during 2012, a variety of interesting features have now become all but standard on the vast majority of microwaves sold in Canada. These features include auto-defrost functions, child ...

Jan 2013 | US$900| Add to cart | View details ›

Country Report

Microwaves in Saudi Arabia

There was a growing consumer interest in time-saving consumer appliances during the review period, due to increasingly busy consumer lifestyles. There was also a growing interest in western lifestyle trends, with these two trends both contributing to...

Oct 2012 | US$900| Add to cart | View details ›

Country Report

Microwaves in the United Arab Emirates

The impact of the economic recovery on sales of microwaves could be clearly seen in 2011, with the year seeing an impressive 10% volume growth. This growth dwarfed the growth rates seen in 2009 and 2010 at 3% and 5% respectively and also outpaced the...

Sep 2012 | US$900| Add to cart | View details ›

Country Report

Microwaves in South Africa

Microwaves are the least expensive of all cooking appliances in South Africa. Only 36% of households are in possession of a microwave. In 2011, sales increased by 15%, mainly driven by price deflation through the reduction of import taxes. Microwaves...

Aug 2012 | US$900| Add to cart | View details ›

Country Report

Microwaves in Turkey

Microwaves showed an improved performance in 2011. Volume and current value sales growth rates were up on 2010, and also surpassed the respective CAGRs for the entire review period. This improvement was mainly due to the housing boom and the ...

Jul 2012 | US$900| Add to cart | View details ›

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