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How E-Commerce Is Reshaping the Cola Wars
Rabia Yasmeen
The cola wars between Coca-Cola and Pepsi have long defined the global soft drinks industry. The two market leaders have continuously reshaped the carbonated drinks business through product innovation and marketing, leading to intense competition and unusually high levels of brand loyalty. However, digitisation and changing consumer preferences are leading to structural shifts in cola carbonates, setting up a new showdown between the market leaders as they need to rethink where and how to play.
Hacking Growth through E-Commerce in East Asia
Han Hu
With China, Japan and South Korea accounting for 40% of the value of the global e-commerce market, it is imperative that regional and global players learn to navigate these markets to drive growth in the region. There is no universal approach, but learnings from East Asia’s advanced and competitive e-commerce markets provide strong inputs to formulate winning strategies, in East Asia or beyond.
The Paris 2024 Olympics Sets the Gold Standard for Digital Engagement
Rabia Yasmeen
Paris 2024 Olympics stand as one of the biggest global multi-sporting events, especially as it brings back the crowd after the pandemic. Paris’s significance as a centre of commerce and culture also positions 2024 Olympics as a more luxurious opportunity for brands. However, the event stands in a unique light given a period marked by accelerated digital adoption by businesses and consumers.
What is Driving Global Retail Sales Growth?
Bob Hoyler
Uncover the trends that are reshaping the retail landscape and find out what the future holds for global retail through 2028.
Strategies for Navigating New Business Models, Channels and Shoppers
Michelle Evans
New business models, channel expansion and shopper expectations continue to change the landscape. These three areas redefine industry rules and relationships—transforming the path to purchase in the process.
Unlocking Potential in Retail by Embedded Finance
David Zhang
The development of embedded finance not only eases the customer journey throughout the retail funnel, which helps reduce purchase abandonment, but it also plays a critical role in driving digital transformation across channels.