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Consumer demographics dashboard
Gain deeper insights into consumer demographics and preferences to enhance your targeted marketing strategies.
For an optimal user experience, this interactive dashboard is best viewed on screens with a width of at least 1190px.
Use our consumers research to better understand customer preferences and expand your reach across diverse markets. Dive into the effects of shifting demographics and explore how megatrends are influencing behaviour and purchasing decisions.
Latest Content
Infographic: Impact of Iran War on Industries and Consumers
26 May 26The US/Israel-Iran war has delivered a dual shock to global supply chains through production decline and transit disruption, with Gulf crude oil output down approximately 60% (at time of writing). Infrastructure destruction prolongs recovery, while commodity shortages impacting packaging, fertilisers and electronics accelerate ally-shoring and alternative energy adoption. Consumers face price increases and volume decline, with stagflation posing the most significant structural risk.
Zora Milenkovic
Next Asian Wave: Strategies influencing global markets
7 May 26 | SGT: 11:00 AMJoin our experts as we break down the expansion playbooks of leading Chinese and Korean brands, revealing how they adapt to local markets, build ecosystem advantages and leverage authenticity to capture new demand.
Euromonitor International
Five Consumer Shifts Redefining Value, Connection and Loyalty in 2026
27 Apr 26As economic pressures and digital fatigue reshape priorities, the Euromonitor International Voice of the Consumer: Lifestyles Survey 2026, reveals where value, connection and aspiration are being redefined, and how brands can respond.
Jana Rude
[Opportunity Minded] Your Quick Guide for a Strategic Market Assessment
23 Apr 26Opportunity Minded—a series about business growth for forward thinkers. Grab your quick guide for a strategic market assessment to get started.
Euromonitor International
Asia’s Gen Alpha Will Define the Future of Consumption
23 Apr 26Gen Alpha is emerging as one of Asia Pacific’s most influential cohorts. Families with children are predicted to generate USD9 trillion in household expenditure by 2025; and by 2040, the region will be home to an estimated 965 million Gen Alpha consumers, contributing USD3 trillion in spending.
Emil Fazira
Three Key Tech Forces Powering Asia’s Trillion Dollar Gen Alpha Surge
16 Mar 26Gen Alpha is the emerging growth engine for Asian economies. Nearly one billion Gen Alphas shape demand to 2040, while their parents, now the household decision-makers, sustain USD9 trillion in 2025 family spend. As the oldest Alphas work from 2030, their outlays will record USD3 trillion by 2040. This scale requires action: safer, human-centred, ultra-convenient, personalised tech, especially in AI, social media and gamification, and smart devices.
David Zhang