Butter and Spreads

Butter and spreads is set to see current value growth in Vietnam in 2024. The popularity of margarine and spreads is underpinned by its versatility for baking and cooking, alongside affordability considerations. In general, Vietnamese consumers use…

Despite continuing high inflation, butter and spreads in Uzbekistan is expected to register healthy constant value and moderate volume growth. A growing population, as well as a growing economy, supports increased sales. Also, an increasing range of…

Butter and spreads in Uruguay experienced a rebound in retail volume terms in 2023, and a similar performance is anticipated for 2024. This follows a soft contraction in 2022, which was largely attributed to product shortages resulting from conflicts…

Sales of butter and spreads have continued to see a relatively successful recovery in 2024 from the sharp drop in sales seen in 2022 following Russia's invasion of Ukraine. These products are a part of the core basket for many people. Butter is the…

Butter and spreads in Turkey is projected to see positive, if slower, retail volume growth in 2024. Having seen a strong decline in retail volume sales in 2022, the leading category, butter continues to see a healthy rebound in consumption in 2024.…

Butter has seen significant retail volume growth in 2024 continuing on from the strong performance seen in 2023. Sales of butter had plummeted in 2022 due to a shortage of butter brands in both modern and traditional grocery retailers. Low levels of…

While both butter and margarine suffered skyrocketing cost increases in 2022 due to disruptions in the supply of raw ingredients, the price of butter stabilised, while that of margarine continued to climb strongly in 2023. The fallout from these…

The slowdown in inflation, following peak levels experienced in 2022, is providing some relief to local consumers, yet butter and spreads in the UK remains characterised by value-driven consumption amid ongoing retail volume declines. As consumers…

Retail volume sales of butter and spreads experienced a downturn between 2021 and 2022 as consumers returned to work, leading to reduced home cooking and baking activities that had previously surged during periods of remote working. However,…

Butter and spreads are staple pantry items in Filipino households, frequently used in both home cooking and baking. These products are integral to a variety of traditional dishes, such as adobo variations, and are also popular as spreads for bread,…

Butter and spreads in the Netherlands has been hurt by changes in the typical Dutch diet. More Dutch consumers are moving away from eating sandwiches for breakfast and lunch and exploring other meal options, such eating yoghurt or quark for…

Butter and spreads in the Czech Republic is enjoying a better performance in 2024 compared to recent years. The difficult economic situation in the Czech Republic continues to weigh on consumer purchasing power and force many to remain cautious with…

The market for butter and spreads in Thailand is set to see fairly modest growth in retail volume terms in 2024, continuing the trend of the previous year. Unlike in Western countries, butter is not traditionally a staple in Thai cuisine, where…

Freed from the restrictions on movement seen during the pandemic, 2023 saw a surge in consumers dining out. After relying on home-cooked meals during the pandemic, consumers were keen to begin indulging in dining out again, significantly reducing the…

The performance of butter and spreads has continued to be negatively influenced by the health and wellness trend. As a result, in 2024 the category has continued to report declining volume sales with positive current value growth being largely due to…

Health and wellness features continue to be trendy and noted in new product developments within butter and spreads in Sweden in 2024. This includes healthier fat content and cholesterol-lowering claims. Rapeseed is increasingly seen as a local…

At the end of the review period, butter and spreads in Spain continues to be impacted by the persistence of and preference for the tradition of cooking with olive oil. Indeed, traditionally, Spaniards use a lot of olive oil in their everyday life.…

Overall retail volume sales of butter and spreads in South Korea are declining in 2024, although demand remains above pre-pandemic levels. This is primarily due to a shift in consumer dietary preferences, with a growing focus on health leading to…

The cost of butter in South Africa continues to increase above the general inflation rate. As a result, some consumers are moving away from butter, instead opting for cheaper alternatives. However, there is still elevated retail demand for butter…

Butter and cooking fats in Slovenia continue to experience a decline in retail volume terms in 2024, as consumer demand diminishes in response to growing health concerns surrounding saturated fat consumption. Saturated fats have been the subject of…

Butter and spreads is maintaining marginal positive retail volume growth in Slovakia in 2024, with value sales better supported by high prices. Butter is the strongest performer, thanks to it being a traditionally popular and widely used product in…

Foodservice volume sales of butter and spreads are expected to continue to grow moderately in Singapore in 2024, driven by the domestic growth momentum for dining out. Butter is commonly used as an ingredient in the preparation of numerous dishes…

Butter and spreads in Serbia is experiencing challenges due to the increasingly busy lifestyles of consumers and rising prices in 2024. As a result, more affordable cooking fats have gained popularity, attracting consumers with their lower prices.…

The market for butter and spreads is poised for improved performance in 2024, following a dip in retail volume sales in 2022 and 2023. Demand during these years was significantly impacted by substantial price increases, brought about by the war in…

Butter and spreads in Romania felt the impact of lower average unit prices in 2023, with volume sales remaining flat compared to several years of decline. The government approved legislation to help consumers affected by the high cost of living to…

Butter consumption increased in 2023, both in retail volume and value terms and it continues to see steady growth in 2024. Due to the challenging economic environment and the sharp rise in the cost of living, many consumers are eating at home more…

Butter and spreads is achieving value and volume growth in Poland in 2024, with this performance supported by players’ strategies to maintain sales midst the inflationary environment. Notably, in response to rising costs and consumer demand for…

Although unit price growth of butter and spreads in Peru continues to slow following the significant rises noted in 2023 and 2022, overall prices remain high for much of the population. In this context, local consumers are increasingly opting for…

In 2024, several prominent brands in Pakistan have expanded their product portfolios to include butter, responding to the increasing consumer preference for natural and unprocessed food products. These brands are capitalising on their established…

Butter and spreads in Norway is projected to see moderate retail volume growth in 2024. While the full return to pre-Coronavirus (COVID-19) lifestyles has undermined the home baking and cooking trend, this residual practice continues to offer…

While butter and spreads is expected to register healthy current value growth in North Macedonia, volume sales are expected to see a marginal fall in volume sales, as continuing population decline dampens sales. Value sales are more of less equal…

In 2024, butter and spreads in Nigeria is witnessing a notable decline in volume sales due to the severe impact of high inflation on consumer affordability. As unit prices of brands in this category have risen sharply, consumers, faced with…

With the price of milk rising significantly towards the end of the review period, all milk by-products have also been suffering from high rates of inflation, with butter in New Zealand no exception to this trend. Butter is a household staple…

The market for butter and spreads in Morocco is expected to experience slower growth in retail volume terms in 2024, in light of intensified competition from unpackaged artisanal butter. Artisanal butter, typically sold at lower prices in farms or by…

Retail volume sales of margarine and spreads in Mexico declined between 2022 and 2023, while butter was the best performer. Cooking fats, as the largest category, lost some ground but overall demand remained fairly stable. However, 2024 is emerging…

Butter and spreads in Malaysia is projected to see a marginal increase in retail current value sales in 2024, However, this is due to price hikes, as retail volume sales drop strongly. Cooking fats is expected to see a double-digit drop in retail…

The market for butter and spreads in Lithuania is expected to experience positive retail volume growth in 2024, largely driven by a resurgence in butter sales. After a decline in 2022, when high inflation led to a sharp increase in unit prices, the…

Butter and spreads in Latvia is expected to register healthy current value growth, though volume growth is expected to be more muted. Butter continues to accounts for most value and volume sales and is also expected to be the strongest performer in…

The demand for butter and spreads in Kenya has stagnated during 2024 amid rising prices. Retail volume sales are projected to rise slightly for margarine and spreads and be flat for cooking fats, but continue to fall strongly for butter. Kenyan…

Butter and spreads is achieving healthy retail values sales in Kazakhstan in 2024, although the overall category retail volume sales are in a slight negative slump. However, this is due to the more negative performance of margarine and spreads, while…

In 2023, even though the costs of raw materials such as palm oil and soybean oil stabilised, the prices of butter and spreads in Japan increased due to the rising costs of packaging, labour, and transportation. This led to price revisions throughout…

In 2024, the butter and spreads market in Italy is projected to experience a modest decline in retail volume terms. Demand has been negatively affected by significant price hikes, particularly for butter. These increases are driven by rising…

Butter and spreads is set to see current value growth in Israel in 2024. Following the increase in the price of price controlled dairy in May 2023, brands increased the prices of their non-price controlled dairy products as well. This led to an…

Butter and spreads remains in a small retail volume slump in Ireland in 2024, with value sales better supported by high prices. This is affecting both butter and margarine and spreads, although we also note a sustained demand for butter within the…

The market for butter and spreads in Indonesia is expected to maintain its positive growth trajectory into 2024. These products are regarded as essential staples in many households, being frequently utilised for cooking and baking. Despite the full…

Value sales of butter and spreads recorded double-digit growth in 2023, with demand rising steadily. Traditionally in India, butter and ghee has been prepared at home from milk as it is considered more budget-friendly. Butter and ghee are extensively…

Price inflation had a strong effect on butter and cooking fats in 2024, which are already considered relatively expensive dairy products. Both products witnessed a decrease in volume sales due to lower consumption and a shift towards alternatives at…

The sustained rise in retail prices and the higher cost of living in Hong Kong have made consumers increasingly cautious with their spending habits. In response to these economic challenges, local consumers increasingly seek out alternative avenues…

The picture is expected to be positive for butter and spreads in Guatemala in 2024. Margarine still leads in terms of volume and value sales, followed by cooking fat and then butter. Cooking fat is expected to register the highest value and volume…

The market for butter and spreads in Greece is set to experience a slight decline in retail volume terms in 2024. This will be due largely to significant price increases, a trend that is being observed across many dairy categories. The primary driver…