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Drinking Milk Products

Market research on the drinking milk products industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Drinking Milk Products in Australia

Dec 2019

Changing dietary concerns have continued to influence the development of plant-based products, with 2019 seeing the expansion of plant-based milk categories in Australia. Other milk alternatives experienced rapid growth, something that will continue ...

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Drinking Milk Products in New Zealand

Dec 2019

In terms of volumes, products within drinking milk products experienced relatively conservative growth in 2019. Interestingly, pockets of strong growth appeared in non-traditional dairy categories like goat milk and other milk alternatives, with ...

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Drinking Milk Products in Romania

Nov 2019

Drinking milk products recorded strong retail value growth in 2019, largely as a result of higher disposable incomes allowing consumers to switch away from unprocessed, unpackaged milk to packaged variants. Unpackaged artisanal milk has always been ...

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Drinking Milk Products in Hungary

Nov 2019

In 2017 the Hungarian government reduced VAT on fresh milk from 18% to 5% and this was followed in 2019 by a tax break on UHT (shelf stable) milk, with VAT on this also being reduced from 18% to 5%. This resulted in shelf stable milk recording ...

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Drinking Milk Products in the US

Oct 2019

In fresh milk, full fat varieties are most dynamic, followed by semi skimmed products and then fat-free products. Fat as a nutrient has gained a more positive reputation in recent years, and a variety of diets, such as the ketogenic diet, call for ...

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Drinking Milk Products in Kenya

Sep 2019

Although drinking milk products continued to record solid growth in both retail volume and current value terms in 2019, two factors served to hamper the category’s even stronger growth. The first was the fact that unpackaged milk in Kenya is widely ...

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Drinking Milk Products in India

Sep 2019

Second-tier consumers continue to shift from unpackaged to packaged, driven by increased awareness about hygiene and demand for packaged milk in second-tier cities continued to increase. Manufacturers have started to expand distribution to ...

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Drinking Milk Products in Canada

Sep 2019

Milk alternatives, particularly almond and cashew beverages, experienced rapid growth over the review period, and saw an acceleration in growth in recent years. Although soy drinks was negatively impacted by concerns over GMO and a lack of novelty, ...

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Drinking Milk Products in Dominican Republic

Sep 2019

Over the review period, there was much dynamism in liquid milk as Dominicans increasingly opted for the convenience of liquid milk rather than purchasing powder milk, as they did historically. This was partly thanks to rising purchasing power as a ...

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Drinking Milk Products in Austria

Sep 2019

Alternative dairy products have been on the rise for a number of years in Austria, still representing something of a niche, but enjoying consistently healthy growth rates. Overall milk consumption is declining in volume terms, but the plant-based ...

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Drinking Milk Products in Singapore

Sep 2019

Drinking milk products recorded a sharp decline in retail volume terms in 2019 influenced by the ongoing weak demand for cow’s milk, and the hike in the average unit price of the latter. Drinking cow’s milk is traditionally not part of the ...

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Drinking Milk Products in Taiwan

Sep 2019

Demand for cold drinks generally increases in the summer time in Taiwan due to the rise in average temperature – and milk tea is a common choice for Taiwanese consumers. However, the levels of locally produced fresh milk are not enough to supply the ...

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Drinking Milk Products in Slovakia

Sep 2019

In 2019, value sales growth for drinking milk products was mainly driven by rising commodity prices as well as escalating production costs. This trend is expected to continue in 2020, further fuelled by a developing premiumisation trend in Slovakia. ...

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Drinking Milk Products in China

Sep 2019

Fresh milk saw robust growth at the end of the review period, as the category was boosted by the entry of major domestic dairy producers and well-known international brands looking to compensate for the sluggish performance of shelf stable milk. ...

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Drinking Milk Products in Mexico

Sep 2019

Other milk alternatives remained by far the most dynamic drinking milk category in Mexico in retail volume and current value growth terms in 2019. While this was partly because sales were emerging from a comparatively low base, the category’s ...

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Drinking Milk Products in Costa Rica

Sep 2019

Value for money, consumption convenience, and point-of-sale availability maintain the growth pace among most traditional dairy-based drinking milk products in Costa Rica. As drinking milk products is a mature category, top-of-mind players continue to...

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Drinking Milk Products in Tunisia

Sep 2019

Many Tunisian consumers are expected to change their purchasing habits over the forecast period due to the growing health and wellness trend, which is also influencing drinking milk products. The main consequences of this trend will include an ...

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Drinking Milk Products in Colombia

Sep 2019

Cow’s milk is seeing a slow decrease in retail volume sales due to saturation, with high household penetration in Colombia. While there was some innovation in 2018, such as Productos Naturales de la Sabana’s Alquería Más, a fortified milk promoted as...

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Drinking Milk Products in Turkey

Sep 2019

Raw milk prices recorded significant double-digit increases in 2019. This exerted further pressure on prices of milk in particular which is expected to continue over the forecast period. On the one hand demand for milk is increasing, while on the ...

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Drinking Milk Products in Serbia

Sep 2019

Serbian officials decided that the permitted aflatoxin level in milk was to remain at 0.25 micrograms per litre up to the end of 2018. This is five times higher than the EU limit. Serbia also had a limit of 0.05 micrograms per litre in 2012, as a ...

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