Baby Food

Baby food in Lithuania proved not to be a pandemic-sensitive category, with the volume dynamic hardly impacted by COVID-19. The pandemic has, however, affected the introduction of new products into the market. Many manufacturers continued to create…

Baby food is seeing declines in 2021, following the stockpiling trend during the time of the pandemic in 2020. Pre-pandemic, category growth had been slowing down due to decreasing birth rates and, in 2020 and 2021, consumers have been preparing more…

In 2021, baby food will see a slowdown in retail current value and a decline in retail volume, due to consumers using up the supplies they stockpiled during the first year of the pandemic. Another reason for the decline is the trend towards…

Baby food is split into two broad categories, milk formula, a substitute for breast milk for infants, and different formats of baby food (dried, prepared and other). Price promotional activity is prohibited for milk formula but promotions and…

The emergence of the pandemic in 2020 resulted in many consumers working remotely, which translated to a change in consumption habits from the workplace to the home, ultimately resulting in an upturn in demand for packaged food through retail at the…

Because of multiple lockdowns due to COVID-19, people have been secluded at home, which is hampering the growth of baby food. Although the current value growth rate is set to remain solid, and even increase slightly in 2021 compared with 2020, the…

After more than a year under the effects of the pandemic, many Brazilian families are continuing with their daily routines at home as COVID-19 cases in the country remain at alarming levels in 2021, preventing people from returning to offices,…

After stockpiling baby food during the pandemic in 2020, Americans are noticeably reducing their consumption in 2021. However, previous stockpiling is not the only reason for this behaviour, as families are facing difficult economic times and are…

In 2021 and as lockdown restrictions are gradually being lifted, nurseries and workplaces reopen. Parents are slowly getting to spend less time at home with their young ones, and baby food is recovering from last year’s dip.

Hong Kong baby food sales plummeted in 2020, due to the ban on cross-border activities that hindered consumption by mainland Chinese tourists, smugglers and Hong Kong consumers sending milk formula to Chinese relatives or friends. Big brands that…

Trends that were observed in 2020, such as women working from home and higher overall unemployment rates, will largely remain present in Switzerland in 2021. As such, the opportunities for breastfeeding and home-preparing baby food will remain higher…

The emergence of the pandemic in New Zealand in 2020 and subsequent early national lockdown in response encouraged some stockpiling of baby food amongst local parents as they were forced to remain at home, driving up demand across much of the…

Baby food performed well in response to the COVID-19 pandemic as parents will not sacrifice products for their children in times of economic hardship. The same is expected in 2021, with baby food set to perform well, however, current value sales will…

Milk formula declined sharply in both volume and value terms due to the continuous decline in the number of new born babies, which has been accelerated by COVID-19. Although Japan’s birth rate has been continuously declining over the decades due to…

While baby food in Italy continues to see a decline in both retail volume and current value sales in 2021, decreases are expected to be slower than in the previous years of the review period. The main cause of the downward trend in retail volume and…

Irish infant formula has a reputation worldwide for high quality and product safety and this has contributed to sales growth in recent years as many young mothers feel incentivised to use milk formula and prepared baby food instead of breastfeeding…

Baby food was one of the few product areas to be unimpacted by the COVID-19 pandemic in 2020. Due to the essential nature of the product, parents will continue to purchase baby food, regardless of the economic backdrop. Likewise, baby food is not…

Baby food will remain the least affected product area as a result of the COVID-19 pandemic in 2021. Despite ongoing economic consequences, parents will continue to purchase essential products for their children, meaning demand will not be impacted by…

Despite some stockpiling tendencies amongst Australian parents during the initial stages of the pandemic and subsequent restrictive lockdown measures in 2020, baby food had experienced notable declines as local consumers had to compete with demand…

Baby food will perform well in 2021, however, the product area will continue to be constrained by declining disposable incomes as a result of the COVID-19 pandemic. This will mainly be reflected in the growing inflation of unit prices and local…