Baby Food

The emergence of the pandemic in 2020 resulted in many consumers working remotely, which translated to a change in consumption habits from the workplace to the home, ultimately resulting in an upturn in demand for packaged food through retail at the…

Irish infant formula has a reputation worldwide for high quality and product safety and this has contributed to sales growth in recent years as many young mothers feel incentivised to use milk formula and prepared baby food instead of breastfeeding…

Baby food will continue to be negatively impacted by the pandemic in 2021 as retail volume sales stagnate and the majority of product areas show very little growth. Prepared baby food and dried baby food, in particular, will see stagnating retail…

Baby food has suffered retail volume and current value declines for many years, due to the low birth rate in Spain. Another factor contributing to decline in 2020 was the COVID-19 crisis and its economic impact, with this also likely to continue to…

Pre-COVID-19, demand for baby food in Poland was steadily rising across much of the category, offering convenience to busy parents who wanted to ensure that their young children’s nutritional requirements were being adequately met, especially driving…

Whilst birth rates in Denmark had been declining earlier in the review period, they are expected to increase over the forecast period. In fact, already a change in direction is being seen and, whilst the event of COVID-19 and associated uncertainty…

Sales of baby food are set to see strong value growth in 2021, with this continuing from the previous year. This is mostly a result of high inflation rates, a persistent trend over the review period, while many products are also seeing strong price…

Challenging demographic conditions continue to influence stagnating baby food volume sales in 2021. Following a decline in the average number of births per woman from 1.54 in 2019 to 1.53 in 2020 according to the statistical office Destatis,…

Baby food performed well in response to the COVID-19 pandemic as parents will not sacrifice products for their children in times of economic hardship. The same is expected in 2021, with baby food set to perform well, however, current value sales will…

The demand and consumption of milk formula in Portugal is strongly dependant on medical prescription and paediatrician guidance. Consumers first make contact with medical professionals at the maternity hospital when the baby is born; new mothers…

Growing-up milk formula is set to deliver the strongest volume growth in baby food in 2021, although sales will see a marked slowdown from the spike in 2020. This was caused by consumer stockpiling at the beginning of the year, but the stabilisation…

Baby food in Egypt witnessed higher growth in 2021 than in 2020, especially dried baby food which was replaced by solid food due to tight budgets in 2020 as a result of the tough economic conditions and consumers reducing non-essential spending. In…

Overall demand for baby food in Mexico is predicted to see a marginal upturn over 2021, despite ongoing remote working, particularly in the first half of the year as companies and government offices continued to follow working from home policies as…

Baby food was one of the few product areas to be unimpacted by the COVID-19 pandemic in 2020. Due to the essential nature of the product, parents will continue to purchase baby food, regardless of the economic backdrop. Likewise, baby food is not…

Lifestyle changes which are a key driver for demand, leads to an increase in retail value sales of milk formula in 2021. The changing lifestyles of mothers in Kenya as well as urbanisation are forcing parents to introduce milk formula as a substitute…

The birth rate in Malaysia continues to slow as consumers are marrying later, having fewer children or staying single. On top of this, the prolonged COVID-19 pandemic is dissuading many people from having children due to health concerns with regard…

One of the most notable trends in 2021 is for products for babies that offer no or reduced sugar and which promote a healthier way of living. This is even apparent from the first few years of a baby’s life. In response to this trend, Nestlé has…

The COVID-19 pandemic since March 2020 has forced many mothers to stay at or work from home. Consequently, more mothers are breastfeeding their babies, rather than giving them packaged milk formula. In order to support breastfeeding, the Indonesian…

Baby food is a relatively small product area in Uzbekistan, with limited distribution in rural areas largely still affecting volume sales. 2021 retail volume and retail current value sales of baby food are expected to grow at a rate consistent with…

Retail value sales of baby food sees healthy growth slow in 2021 despite slower sales during 2020. Prepared baby food remains the biggest category, although it sees the slowest growth in 2021 thanks to kindergarten closures during lockdowns as…