Baby Food

Baby food is expected to register moderate current value and minimal volume growth in 2022. Two factors are dampening volume sales. Firstly, high inflation caused by in particular increased energy prices due to the war in Ukraine, is dampening volume…

Baby food is witnessing price rises in 2022, although the rate of increase is lower compared to other dairy categories. Consumers are largely proving resilient with retail volume growth rates holding ground in 2022. Companies have been building…

Baby food continues to see relatively stable growth in retail volume terms in 2022, with demand sustained by the essential nature of these products. This demand has been further supported by several new product launches, including improvements to…

Retail current value sales of baby food rose (albeit only marginally) for the first time in well over a decade during 2022. This was driven by a steep rise in unit pricing that was part of a broader inflationary trend, as the impact of post-pandemic…

Home seclusion in 2020 and movement restrictions in 2021 facilitated conception amid the increased amount of time that couples spent together in Singapore. As such, some growth in per capita consumption of standard milk formula in 2022 is…

The removal of all pandemic restrictions in 2022 enabled baby food to leverage on the re-emergence of consumer demand for convenience and health, especially in the development of new products.

2022 saw moderate volume growth in baby food in Denmark as high inflation led to soaring prices, resulting in double-digit value growth in current terms in the category over the course of the year. Strong unit price increases were due to the impact…

Milk formula continued to post the slowest volume growth of any baby food category in 2022. Demand for milk formula is heavily dependent on the birth rate, which determines the rate at which the consumer base for milk formula is regenerated and with…

Despite baby food being one of the most expensive dairy categories in 2021, this did not prevent sales during the time of the pandemic, as parents see baby food as an essential purchase. Within this environment, players are capitalised on offering…

Baby food is seeing an increase in demand in 2022 as working mothers return to the workplace following the lifting of the government’s movement control orders (MCOs) in September 2021. With consumers having less time to breastfeed or prepare…

There is still very limited information available in Kenya about the full range of baby food and this has resulted in low awareness among local consumers about the various types of baby food available in the country. Dried baby food generates the…

Sarihusada Generasi Mahardhika PT maintains its lead in baby food in Indonesia, supported by the strong performance of its SGM brand under powder baby milk formula where products are available from newborn to growing-up milk. Hence, as SGM covers a…

Kazakhstan has strong trade links with Russia and the war in Ukraine is negatively impacting the economy and inflation is rising. While skyrocketing international oil and gas prices have boosted the economy, its usual outflow to the global market…

Growing-up milk formula is set to be among the strongest categories in volume growth in baby food in 2022, although sales will see a marked slowdown from the spike in 2020. This was caused by consumer stockpiling at the beginning of the year,…

The demand and consumption of milk formula in Portugal is strongly dependant on medical prescription and paediatrician guidance. Consumers first make contact with medical professionals at the maternity hospital when the baby is born; new mothers…

Overall demand for baby food in Mexico is predicted to see further growth in 2022, as parents return to workplaces. Rising unit prices, resulting in much higher current value growth compared to volume, could however, impact price-sensitive consumers.…

Baby food is expected to register an increase in current value sales, though volume sales are expected to fall. Two factors are leading to the weak performance. A declining birth rate is negatively impacting demand. In addition, high inflation caused…

Baby food is relatively underdeveloped in Uzbekistan, with limited distribution in rural areas having a negative impact on demand. In 2022, sales will register healthy growth in retail volume terms, supported by the country’s consistently high birth…

Baby food is expected to register double-digit value growth, but volume growth is expected to fall for all segments of dried and prepared baby food and milk formula. Though the population is growing, continuing spiralling inflation is hitting…

The resumption of cross-border trade and international travel (especially so during the summer), following the event of the COVID-19 pandemic and associated restrictions, continues to place downwards pressure on sales of baby food in 2022. This is…