Butter and Margarine

Euromonitor International publishes the world's most comprehensive market research on the butter and margarine industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

Strategy Briefing

Strategy Briefing

Voice of the Industry: Packaged Food

Jul 2018

In the Industry Insights survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the packaged food industry, drawing on an Industry Insights survey of 837 professionals working in ...

US$570
Add to cart View details
Strategy Briefing

Strategy Briefing

Packaged Food: Quarterly Statement Q2 2018

Jun 2018

Most developed economies, notably in the Eurozone and the US, have seen GDP forecasts revised up, contributing to an upgrade in the packaged food forecasts globally. However, packaged food sales may be negatively impacted in China and Mexico under a ...

US$1,325
Add to cart View details
Country Report

Country Report

Butter and Margarine in Brazil

Dec 2017

Butter and margarine saw current value growth of 7% in 2017, reaching sales of BRL6.8 billion. This growth was in line with the CAGR for the review period as a whole. Butter was the fastest-growing category, with sales rising by 8% in current value ...

US$990
Add to cart View details
Country Report

Country Report

Butter and Margarine in Bulgaria

Dec 2017

Consumers were more careful regarding their purchases in 2017 and attempted to find substitutes of the products that they believe were not healthy enough for their families. Sales of margarine, once regarded as a healthier alternative to butter, were...

US$990
Add to cart View details
Country Report

Country Report

Butter and Margarine in Lithuania

Nov 2017

Butter and margarine witnessed stagnation in current value terms in 2017, with sales remaining at EUR76 million as volumes fell by 2% to 14,500 tonnes. This represented a slightly worse performance than that seen over the review period as a whole, ...

US$990
Add to cart View details
Country Report

Country Report

Butter and Margarine in Chile

Nov 2017

In mid-2016 a new food labelling law was implemented. According to this law, products containing high levels of fat, calories, sugar or sodium must indicate this on the front label. Both butter and margarine were products affected by the legislation,...

US$990
Add to cart View details
Country Report

Country Report

Butter and Margarine in Bolivia

Nov 2017

Margarine and spreads was most representative product, representing a 57% retail volume share of the total category in 2017. This can be explained by the growing trend of healthy products among most Bolivian consumers, who seek products with low fat ...

US$990
Add to cart View details
Strategy Briefing

Strategy Briefing

Healthy Living: Reformulation Era in Packaged Food

Nov 2017

This report considers healthy living in packaged food, following the report on “repositioning indulgence in the healthy snacking era”. The latest health statements in packaged foods are centred on two key themes: new processing methods and ...

US$1,325
Add to cart View details
Country Report

Country Report

Butter and Margarine in the US

Nov 2017

For decades, butter has been eyed suspiciously by the US health and scientific community, with consumers being warned about the dangers inherent in consuming a product containing such high levels of fat and cholesterol. Butter has been blamed for ...

US$990
Add to cart View details
Country Report

Country Report

Butter and Margarine in Romania

Nov 2017

The performance of butter and margarine in 2017 can be seen as the result of the improvement of purchasing power, followed by a change in consumption from margarine to butter. In fact, margarine and butter each have different elasticity of demand and...

US$990
Add to cart View details
Country Report

Country Report

Butter and Margarine in Denmark

Oct 2017

The most important factor influencing butter and margarine in 2017 was the changing perception of fat, which has traditionally been seen as the main culprit causing overweight and coronary heart diseases. In the first half of the review period, a new...

US$990
Add to cart View details
Country Report

Country Report

Butter and Margarine in Slovenia

Oct 2017

Slovenian consumers are paying increasing attention to what they eat and many of them are starting to avoid unhealthy and fatty food. An important part of this trend is less frequent usage of cooking fats, which has negatively affected sales of these...

US$990
Add to cart View details
Country Report

Country Report

Butter and Margarine in Belarus

Sep 2017

The feeble state of the economy of Belarus was the most influential factor for sales of butter and margarine during 2017. Although real GDP growth returned to positive ground in 2017 as the country’s economy continues to recover from the economic ...

US$990
Add to cart View details
Country Report

Country Report

Butter and Margarine in Hong Kong, China

Sep 2017

Living in the present and enjoying life has been a way of living for many people in Hong Kong, leading to the success of café dining and light meals. The westernisation trend has partly disrupted traditional eating habits, as sandwiches, risotto and ...

US$990
Add to cart View details
Country Report

Country Report

Butter and Margarine in India

Sep 2017

Owing to the rise in consumption of Western tastes, many international brands such as Lurpak and Bridel have entered the category and are premium priced. Also, there is a new use of products in spas and beauty parlours for providing massages and skin...

US$990
Add to cart View details
Country Report

Country Report

Butter and Margarine in Guatemala

Sep 2017

Butter and margarine is a mature category that has not showed much activity in terms of promotional campaigns and new product launches. Margarine is larger in size, mainly because it has lower unit prices and does not require refrigeration. Butter, ...

US$990
Add to cart View details
Country Report

Country Report

Butter and Margarine in Venezuela

Sep 2017

Availability of products remained unsteady, in particular for the margarine and spreads category because it continued to be under price regulation in 2017. Price adjustments occur in a discontinuous manner, so when final prices become obsolete due to...

US$990
Add to cart View details
Country Report

Country Report

Butter and Margarine in Germany

Sep 2017

Butter and margarine posted a sluggish performance overall in 2017, with volume sales declining by 2%. This can be attributed to the maturity of the category and the ageing of the population. The category is lacking innovation, while both butter and ...

US$990
Add to cart View details
Country Report

Country Report

Butter and Margarine in Azerbaijan

Sep 2017

Butter and margarine is traditionally popular in Azerbaijan, being consumed as a cooking ingredient as well as separately on toast and baked goods as a spread. Butter and margarine is mature in Azerbaijan, but continued to register steady growth in ...

US$990
Add to cart View details
Country Report

Country Report

Butter and Margarine in the United Kingdom

Sep 2017

Butter continues to grow in popularity in the UK and recorded a 1% hike in volume terms in 2017. The growth in demand can be largely attributed to the fact that British consumers are increasingly opting for less processed and more natural products. ...

US$990
Add to cart View details

Market Research Solutions

Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.

Learn More