Butter and Margarine

Euromonitor International publishes the world's most comprehensive market research on the butter and margarine industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

Country Report

Country Report

Butter and Spreads in Australia

Dec 2019

Following on from the historic period trajectory, butter continued to outperform cooking fats and margarine and spreads in 2019, with the former continuing to see positive growth whilst cooking fats and margarine and spreads continued to experience ...

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Butter and Spreads in Germany

Dec 2019

Butter sales are expected to recover and achieve slightly positive volume growth in 2019. As a result of a drought in 2018, unit prices for butter remain historically high, after peaking at the end of 2018 and in early 2019. This continues ...

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Butter and Spreads in New Zealand

Dec 2019

In 2019, butter experienced healthy growth in retail value terms, despite facing a slight decline on the growth recorded in 2018. Butter continued to drive butter and spreads overall, with cooking fats and margarine and spreads lagging behind. ...

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Butter and Spreads in Romania

Nov 2019

Butter witnessed three years of significant price hikes over 2017-2019, which led to falling retail volume sales over the period. However, the declines were mitigated to some extent by higher average incomes over the same period, while retail value ...

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Butter and Spreads in Japan

Nov 2019

Butter remained the only area of butter and spreads to see positive growth in 2019. Growth was supported by a stable butter supply. Having previously experienced recurring butter shortages due to a steady decline in raw milk production resulting from...

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Butter and Spreads in Hungary

Nov 2019

Rising raw material costs led to a sharp rise in the category’s average unit price at the end of the review period, which negatively impacted demand. Although prices stabilised somewhat in 2019, the steep rises seen in 2017 and 2018 continued to have...

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Butter and Spreads in the US

Oct 2019

Butter’s remarkable turnaround from a shunned, unhealthy pariah to an embraced, essential element of cooking, snacking and even beverages has as much to do with the popularity of high-fat items as it does with the new focus on all-natural products. ...

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Butter and Spreads in the United Arab Emirates

Oct 2019

Increasingly hectic lifestyles favour fast meal solutions, which supports the use of margarine and spreads. This trend was supported by repeatedly refining the offer of margarine and spreads in the review period. Sales of margarine and spreads are ...

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Butter and Spreads in Kenya

Sep 2019

As a result of ongoing global debate, Kenyan consumers have continued to become more aware of the nutritional benefits of butter. This has led to margarine and spreads continuing to record slower retail volume growth than butter. The country has an ...

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Butter and Spreads in India

Sep 2019

Western influence on cooking methods has promoted the use of butter. Butter is more widely used in baking which is becoming a more common practice in urban households. The increased popularity of cooking shows such as MasterChef India has influenced ...

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Butter and Spreads in Canada

Sep 2019

Butter continued to record the strongest growth, in fact the only positive growth, in butter and spreads in 2019. With years of consumer education and communication from the industry, there has been increasing recognition of “good fats” and their ...

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Butter and Spreads in Dominican Republic

Sep 2019

Sales of butter and spreads continued to record positive growth in the Dominican Republic in 2019 as demand for these products remained steady. Among all products, butter saw slightly faster growth in 2019 compared to previous years but more ...

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Butter and Spreads in Austria

Sep 2019

Sustainability, regionalism and animal welfare are global trends affecting most industries, including dairy and butter. So-called Heuwiesenmilchbutter (hayfield butter) is not only driving drinking milk and cheese, in butter, particularly organic ...

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Butter and Spreads in Singapore

Sep 2019

Butter and spreads continued to record stagnating demand in Singapore in 2019, due to on the one hand, ongoing declining demand for margarine and spreads, which consumers perceive to contain a high amount of preservatives and additives, while on the ...

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Butter and Spreads in Taiwan

Sep 2019

Restrictions on the usage of hydrogenated oils came into effect in July 2018 in Taiwan thanks to an amendment to the Act Governing Food Safety and Sanitation. Due to the harmful compounds that can occur when using partially hydrogenated oils during ...

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Butter and Spreads in Slovakia

Sep 2019

High commodity prices of butter drove category sales in retail value terms in both 2018 and 2019, but this was more the case in 2018 as in 2019 volume growth returned. With the commodity prices having skyrocketed in the overall region during 2017, ...

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Butter and Spreads in China

Sep 2019

The growing interest in Western-style cooking involving recipes such as fried steak, and home-baking boosted the growth of butter through retail channels at the end of the review period. Westernised consumers, who accept Western-style foods, are ...

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Butter and Spreads in Mexico

Sep 2019

Steep price hikes caused butter retail volume sales to decline sharply in 2018. The category saw retail volume sales recover strongly in 2019 as unit prices stabilised, though demand continued to be hampered by the fact that butter is more expensive ...

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Butter and Spreads in Costa Rica

Sep 2019

Health and wellness concerns continue to affect the demand for and sales performance of butter and spreads in Costa Rica. Middle- and upper-income buyers tend to adopt a more cautious approach in regard to their consumption rate and use these ...

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Butter and Spreads in Tunisia

Sep 2019

The performance of butter and spreads will continue to be supported by product quality and distribution improvements. Margarine and butter have different price elasticity of demand characteristics and can thus be considered complementary products, ...

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