Butter and Margarine

Euromonitor International publishes the world's most comprehensive market research on the butter and margarine industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

Country Report

Country Report

Butter and Spreads in Peru

Nov 2020

Consumption of butter and spreads will increase in 2020 because consumers quarantining due to COVID-19 are spending more time at home preparing food, including baking and making desserts. At the beginning of the national lockdown some products were ...

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Butter and Spreads in the US

Nov 2020

Quarantine in the US has contributed to an increase in home cooking. During the early months of the COVID-19 pandemic, consumers focused on stockpiling basic ingredients used for cooking, as there were widespread concerns about the ability of supply ...

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Butter and Spreads in North Macedonia

Nov 2020

Butter and spreads was not subject to significant impulse and panic-buying during the COVID-19 health crisis and continued to experience a stable supply and demand. Despite the products being an important addition to the most important staple food in...

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Butter and Spreads in Ukraine

Oct 2020

Ukraine was and is one of the top exporters of butter in Western Europe and globally. Prior to 2020, a consumer switch from butter to margarine and spreads was evident, because of strong price increases for butter due to a deficit of milk because of ...

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Butter and Spreads in Romania

Oct 2020

In 2020, butter retail value sales remain the largest growth category, sustaining the growth of butter and spreads, largely due to the public perception that natural fats are healthier. There was also a short-term boom in Q1 as consumers stockpiled ...

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Butter and Spreads in New Zealand

Oct 2020

As New Zealanders followed stay-at-home guidelines and practised social distancing, the desire to recreate dishes at home for entertainment reached new levels of enthusiasm, with foodservice options remaining closed. Baking at home has emerged as a ...

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Butter and Spreads in Vietnam

Oct 2020

Prior to the emergence of the pandemic in Thailand and subsequent lockdown measures including social isolation, demand for butter was greater through foodservice compared to retail, while the more affordable margarine and spreads continued to be ...

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Butter and Spreads in Uzbekistan

Oct 2020

Butter and spreads is expected to see a spike in retail volume and retail current value sales in 2020 as consumers are warned that unpackaged food products are less hygienic than packaged foods. Whereas the traditional method of selling unpackaged ...

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Butter and Spreads in the Netherlands

Oct 2020

Like many products in dairy, butter and spreads is expected to see a surge in demand in 2020 as a result of stockpiling during the COVID-19 pandemic. This is related to the fact that these products are often staple products in consumers’ diets. As ...

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Butter and Spreads in Thailand

Oct 2020

Pre-COVID-19, a robust health and wellness trend was increasingly influencing consumers’ purchasing decisions, with a high number of Thais avoiding food which they perceived to be harmful to their general wellbeing. This trend was further ...

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Butter and Spreads in Bulgaria

Oct 2020

Value sales of butter and spreads rely on butter, as Bulgarian consumers generally perceive butter as both healthier and tastier than other spreads. Therefore, butter is most popular, despite higher average unit prices. In fact, low domestic ...

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Butter and Spreads in Bosnia and Herzegovina

Oct 2020

Current value sales of butter and spreads were not markedly affected by COVID-19 during 2020. The supply chain was not disrupted, no significant product shortages were reported by retailers, and price increases during the year were modest. However, ...

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Butter and Spreads in Italy

Oct 2020

Margarine will see an overall decline in retail volume sales in 2020, though functional products are expected to show the best current retail value performance. For example, Unigrà launched a new Orasì margarine, Margarina Vegetale di Girasole Senza ...

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Butter and Spreads in the Philippines

Oct 2020

Limited foodservice options and local consumers forced to spend prolonged amounts of time at home during the lockdown in response to the emergence of COVID-1 in early 2020 resulted in greater demand for butter and spreads in Q2. However, this demand ...

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Butter and Spreads in Austria

Oct 2020

The forced closure of all non-essential stores from mid-March meant players in butter in particular had no choice but to pivot away from foodservice towards retail to avoid big losses in 2020. Luckily, since baking and cooking became key lifestyle ...

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Butter and Spreads in Norway

Oct 2020

COVID-19 and the subsequent lockdown in quarter two of 2020 resulted in heightened consumer interest in being healthy (and thus eating healthily) in the medium/long term. The immediate impact was a spike in sales of butter and spreads and other ...

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Butter and Spreads in Turkey

Oct 2020

Retail volume sales of butter and spreads are set to see positive growth in retail volume terms in 2020 for the first time in the review period. Growth is being driven by the impact of the COVID-19 virus on Turkish consumers. Since March, the ...

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Butter and Spreads in Spain

Oct 2020

Butter and spreads is likely to benefit from COVID-19, as the lockdown measures closed restaurants and restrained consumers to their homes for most of 2020. As a result, demand for butter in particular increased as on one hand cooking at-home became ...

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Butter and Spreads in Poland

Oct 2020

With limited foodservice offers and many consumers remaining at home for longer periods of time during the lockdown introduced by the government in response to the emergence of COVID-19, Poles returned to their kitchens to prepare meals from scratch ...

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Butter and Spreads in Slovenia

Oct 2020

Butter and spreads sales will slightly benefit from the COVID-19 pandemic, however overall current value sales will only increase marginally. As butter and spread products are not intended to be consumed in large quantities, the product areas have ...

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