Butter and Margarine

Euromonitor International publishes the world's most comprehensive market research on the butter and margarine industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

Country Report

Country Report

Butter and Spreads in Australia

Nov 2018

While brand loyalty is relatively weak in butter in Australia, the premiumisation and personalisation trends are increasingly giving players in the category opportunities to deepen points of differentiation against their competitors. For example, ...

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Butter and Spreads in the US

Sep 2018

2018 saw butter set sales records and the category is set for further positive growth over the forecast period. Growing numbers of studies now promote the value of natural fats as part of a healthy diet. These studies have been published in the ...

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Butter and Spreads in Japan

Sep 2018

Butter is expected to see stable growth over the forecast period following a sharp decline due to shortages....

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Butter and Spreads in Mexico

Sep 2018

Over the forecast period, sales of margarine are expected to continue to slow down, as consumers become increasingly aware of the ingredients contained in the products they use. In this regard, it has been observed that consumers perceive margarine ...

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Butter and Spreads in Nigeria

Sep 2018

Butter and margarine is expected to perform well over the forecast period, following on from a poor performance in the review period due to economic recession and strong unit price increases caused by the depreciation of the local currency. With ...

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Butter and Spreads in Latvia

Sep 2018

The big story in 2018 continues to be the ongoing decline of margarine and spreads. There has been growing coverage of the harmful effects of consuming trans fatty acids, with strong links to diabetes and heart disease, which is the main cause of ...

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Butter and Spreads in India

Sep 2018

Butter continued to perform well in 2018, with sales primarily driven by stronger household consumption. Although extensively used for cooking, butter is also a popular spread on bread. Enjoyed by people of all ages, there has also been an increase ...

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Butter and Spreads in New Zealand

Sep 2018

Increasing global dairy prices witnessed record high unit prices in butter in 2017, which resulted in double-digit value growth for butter. Stabilisation of commodity price growth, owing to greater production capabilities, resulted in more modest ...

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Butter and Spreads in Kenya

Aug 2018

Global concern and local debate have led to increasing awareness of the nutritional benefits of butter. As a result, margarine saw slower growth than butter in the review period, a trend that is expected to continue in the forecast period. The region...

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Butter and Spreads in Venezuela

Aug 2018

The availability of products has stabilised in 2018, so all that the year’s volume sales decline can be attributed to is a fall in demand, caused by relatively high unit prices. Sporadic adjustments have caused a sawtooth effect in volume sales, ...

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Butter and Spreads in Morocco

Aug 2018

Although butter and other spreads have been linked to obesity which, in turn, can be the cause of many other hazardous health conditions such as heart disease and diabetes, local and international players in butter and spreads have done a tremendous ...

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Butter and Spreads in Israel

Aug 2018

Many consumers have long realised the health-damaging attributes of fat, especially trans-fat. A growing number of households avoid it, shifting instead towards butter, as it is perceived as a higher-quality fat. Alongside the health trend, home ...

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Butter and Spreads in Kazakhstan

Aug 2018

Butter and spreads is a saturated and very traditional category, which rarely sees significant trends or strong development. Nonetheless, the category did see some new product development and new brands in 2018. New brands included Zabotlivaya ...

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Butter and Spreads in Poland

Aug 2018

A rapid increase in the average unit price of butter in 2017 and 2018 negatively affected butter consumption. However, although the price grew significantly, the increasing disposable incomes of Polish consumers helped mitigate this and the retail ...

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Butter and Spreads in Slovakia

Aug 2018

Lactose-free butter and spreads grew in popularity in 2018, boosted by support in terms of new product launches and greater marketing initiatives. This was thanks to a growing consumer base for lactose-free products, with improving consumer education...

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Butter and Spreads in Croatia

Aug 2018

Butter and spreads, as one of the smallest dairy categories, was also relatively quiet in terms of news in 2018. The developments in the price of raw milk did not exert similar effects on the price of butter. On the contrary, prices of butter ...

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Butter and Spreads in Serbia

Aug 2018

Retail volume sales of cooking fats fell gradually throughout the review period. Cooking fats are usually purchased by older and rural consumers; therefore consumption is diminishing in line with the general modernisation of the country and consumer ...

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Butter and Spreads in Singapore

Aug 2018

With increasing consumption of bread, Singaporeans are demanding more spreads for daily consumption. Prior to the review period, butter was mostly sold in blocks, while margarine was sold as a spread, resulting in margarine’s popularity among ...

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Butter and Spreads in Vietnam

Aug 2018

Bakery chains that provide freshly-baked bread and pastries became increasingly popular over the review period, especially in Ho Chi Minh City and Ha Noi, on the back of increasing demand for convenience and on-the-go consumption. Popular chains ...

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Butter and Spreads in Lithuania

Aug 2018

Consumers in Lithuania tend to prefer butter to margarine and spreads. This was reflected in the fact that butter was the best performing category in 2018. Traditional production methods and local ingredients have helped to boost sales and enable the...

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