Butter and Margarine

Euromonitor International publishes the world's most comprehensive market research on the butter and margarine industry.  Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

Country Report

Country Report

Butter and Spreads in Kenya

Sep 2019

As a result of ongoing global debate, Kenyan consumers have continued to become more aware of the nutritional benefits of butter. This has led to margarine and spreads continuing to record slower retail volume growth than butter. The country has an ...

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Butter and Spreads in Dominican Republic

Sep 2019

Sales of butter and spreads continued to record positive growth in the Dominican Republic in 2019 as demand for these products remained steady. Among all products, butter saw slightly faster growth in 2019 compared to previous years but more ...

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Butter and Spreads in Austria

Sep 2019

Sustainability, regionalism and animal welfare are global trends affecting most industries, including dairy and butter. So-called Heuwiesenmilchbutter (hayfield butter) is not only driving drinking milk and cheese, in butter, particularly organic ...

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Butter and Spreads in Mexico

Sep 2019

Steep price hikes caused butter retail volume sales to decline sharply in 2018. The category saw retail volume sales recover strongly in 2019 as unit prices stabilised, though demand continued to be hampered by the fact that butter is more expensive ...

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Butter and Spreads in Costa Rica

Sep 2019

Health and wellness concerns continue to affect the demand for and sales performance of butter and spreads in Costa Rica. Middle- and upper-income buyers tend to adopt a more cautious approach in regard to their consumption rate and use these ...

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Butter and Spreads in Tunisia

Sep 2019

The performance of butter and spreads will continue to be supported by product quality and distribution improvements. Margarine and butter have different price elasticity of demand characteristics and can thus be considered complementary products, ...

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Butter and Spreads in Colombia

Sep 2019

The performance of butter is strongly linked to weather cycles in Colombia. The offer is greater in the rainy season, but scarce in dry seasons. Following butter shortages in 2017 and 2018, the offer and pace of growth improved in 2019. Butter has ...

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Butter and Spreads in Algeria

Sep 2019

Butter and spreads is expected to continue recording healthy gains in Algeria over the forecast period. The category’s growth will be supported by the country’s increasing population, its affordable prices and the importance of butter and spreads in ...

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Butter and Spreads in Greece

Sep 2019

After several years of decline, butter and spreads saw a negligible retail volume increase in 2019. Butter continued to see by far the best performance, with butter containing less fat and no salt becoming increasingly popular, as consumers are ...

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Butter and Spreads in Ukraine

Sep 2019

In 2018, a consumer switch from butter to spreads was evident, despite rising incomes. This was because of strong price increases for butter due to a deficit of milk because of drought, and successful export-led local price increases. There was also ...

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Butter and Spreads in Georgia

Aug 2019

Butter and spreads are essential products in the Georgian market, but the category is dependent on imported offerings. Dependence on imports arises from the fact that Turkey manages to compete in margarine with all other countries in terms of sales ...

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Butter and Spreads in Peru

Aug 2019

Butter consumption continued to increase in 2019, while that of margarine and spreads declined. Consumers are increasingly regarding butter as more natural and healthy, despite the fact that it has a high fat content. Butter is made directly from ...

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Butter and Spreads in Ireland

Aug 2019

Volume growth of butter and spreads continued to decline in 2019, and the modest value growth was slower than its growth in the previous year. The volume decline is driven by a reduction in frequency of use, as consumers are using less traditional ...

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Butter and Spreads in the Netherlands

Aug 2019

Following a worldwide campaign by the milk industry in 2008 to educated consumers on the healthier natural aspects of butter, demand for this product has continued to gain momentum in the Netherlands. Whereas traditionally, the Dutch used to ...

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Butter and Spreads in Vietnam

Aug 2019

Due to the government’s open stance, Western culture and related products have become increasingly popular in Vietnam, and as a result so has the use of use of butter and spreads. Butter and spreads are not traditional food in Vietnam. However, as ...

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Butter and Spreads in Poland

Aug 2019

Significant increases in the average unit prices of butter in 2017 and 2018 negatively affected butter consumption after steady growth over the early part of the review period. After these increases, it was expected that prices would fall in 2019. ...

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Butter and Spreads in Thailand

Aug 2019

The Ministry of Public Health’s new regulation to restrict the production, import and sale of partially hydrogenated oils, as well as food containing them, came into effect on 19 January 2019. This step was taken with trans-fat consumption being ...

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Butter and Spreads in Norway

Aug 2019

The health and wellness trend continued to impact the performance of butter and spreads in 2019, with plant- and butter-based spreads having proved popular throughout the review period in Norway. New variants, such as Olivero from Mills, which was ...

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Butter and Spreads in the Philippines

Aug 2019

The favourable performance of Magnolia Inc, which dominates the category, was the key growth driver in 2019. Magnolia benefited from increasing its distribution reach, especially into the Visayas and Mindanao region, with the company’s prospects ...

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Butter and Spreads in Finland

Aug 2019

Butter and spreads is a very mature category in Finland and thus strong growth rates are difficult to come by. In 2019, the category continued to record steady retail volume and current value growth, with this largely a result of a manufacturer focus...

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