Butter and Spreads

After the emergence of the pandemic in 2020, and throughout 2021, cooking and eating routines at home changed due to periodic lockdowns and home working. Baking took off as a hobby, and this was evident in the higher consumption of butter and…

Butter and spreads is set to record a negative retail volume growth rate in 2022. However, retail current value growth is expected to be positive due to increases in unit prices, as inflation has impacted the prices of commodities, energy and…

Butter and spreads are a sizeable product area in Azerbaijan is expected to register high current value growth in 2022, and more moderate volume growth. Azerbaijan’s proximity to both Ukraine and Russian is expected to create a lot of uncertainty and…

Margarine and spreads has been greatly affected by the rise in raw material costs. Inflation began to affect the unit prices of this category in the last quarter of 2021, although the impact of rising costs was fairly low for the year as a whole. In…

Thailand is fully reopened and welcoming fully vaccinated tourists from across the world. The country allowed arrivals with a negative pre-departure PCR test to enter from 1 April, with the full reopening of its border from July. Tourism, as well as…

Kenyans are increasingly moving towards healthier dairy options and this is especially due to the impact of the COVID-19 pandemic on consumer attitudes. Within this context, demand for butter is increasing as many consumers see this as a far more…

In 2022, butter and spreads are expected to register current value growth, but minimal volume growth. High inflation, caused by in particular increased fuel prices due to the war in Ukraine, is dampening volume sales. In addition, as society fully…

Butter regained its popularity during the review period and was very much in demand during the COVID-19 crisis, when consumers were forced to cook at home a lot. After a slight correction downwards in retail volume sales in 2021, butter is expected…

Following a surge in demand due to the home seclusion trend during 2021, retail volume sales of butter and spreads are set to the decline in 2022, even if overall sales levels will remain well above pre-pandemic levels. A return to foodservice is a…

Butter is set to continue to decline in both retail volume and current value terms in 2022. This is mainly due to sales normalising from 2020, when butter posted the strongest double-digit growth over the review period, driven by consumers spending…

Predominantly imported, butter and margarine in Singapore is expected to reflect the effects of the global energy crisis in unit price growth. The power crunch resulted in more expensive fertilizers used for crops to produce vegetable oil,…

Butter remained popular in Ireland in 2021 as it is a source of bioactive lipid and nutritional ingredients, including fat-soluble vitamins. Its sales continued to grow dynamically in the pre-Christmas period. A trend that was noticeable at that time…

After increasing at a double-digit rate in 2020 on the back of the home seclusion trend, butter and spreads retail volume sales declined in 2021 as the easing of the COVID-19 pandemic and related restrictions saw Argentinians return to the office and…

Upfield Indonesia PT maintains its lead in butter and spreads in Indonesia, thanks to the success of its flagship Blue Band brand. Blue Band is by far the most popular margarine in the country, being front-of-mind for consumers as their first choice…

On 14 April 2022, Cameroon’s Minster of Commerce Luc Magloire Atangana Mbarga signed decrees requiring manufacturers, importers and retailers to seek agreement with the government before increasing prices for certain types of products, including…

Margarine is set to continue to lead the overall category in retail volume terms, mainly due to economic factors. Butter is scarcely produced locally and is thus a more expensive option for Guatemalans. Most importantly, margarines do not need…

With the arrival of COVID-19 in Chile, the population saw how the virus compromised the health of many people. From people with highly sedentary lives to professional athletes, the virus affected everyone without discrimination. However, as time…

Butter and spreads was one of the categories that benefitted the most from the COVID-19 pandemic as consumers stayed at home and thus had more time to cook and bake. While the baking trend softened in 2021, the home cooking trend remained strong.…

Butter continues to benefit from a healthier perception amongst Poles, due to the increasing trend for clean eating, leading to the purchase of products that are less processed and use minimal and natural ingredients. As a result, butter remains the…

In Greece, a growing number of consumers are changing their eating habits, both to protect their health and the planet, and this is having a far-reaching effect across dairy categories, including butter and spreads. Within this environment, players…