Dairy Products and Alternatives

The yoghurt category continued to decline slightly in Bulgaria in 2024, mainly due to decreased consumption of plain yoghurt. Plain yoghurt, one of the most traditional milk products and the most significant category in dairy, has little growth…

Plant-based dairy in Bulgaria continued to increase in volume and current value terms in 2024 thanks to the increasing number of vegetarians and vegans in the country, as well as those reducing their consumption of dairy products in general. The…

Most other dairy products in Bulgaria increased both in volume and current value terms in 2024, mainly due to the development of the biggest chilled dairy desserts, cream and plain fromage frais and quark subcategories. Most retail prices have risen…

Post-pandemic, the consumption of most drinking milk subcategories in Bulgaria declined or stagnated due to a reduction in home cooking. On the other hand, current value sales remained buoyant due to increased average unit prices as a result of…

The Bulgarian dairy and alternatives category remained impacted by significantly increased prices in 2024. Despite declining inflation, retail prices remained high due to several crises, minimal salary growth, increased production costs, and…

Most cheese categories in Bulgaria saw a modest increase in terms of foodservice volume sales in 2024 due to their importance in Bulgarian cuisine. Despite a reduction in the rate of inflation, almost all categories, except for spreadable cheese,…

The consumption of butter and spreads in Bulgaria continued to decline in retail volume terms in 2024 due to decreased home cooking and the traditional and widespread use of sunflower oil, which is much cheaper. At the same time, butter sales…

Baby food in Bulgaria developed positively in 2024 both in volume and current value terms, mainly due to growing consumer awareness about the benefits of industrial baby food in terms of the nutritional value they offer babies and the convenience…