The local infrastructure has not only seen the renovation of important hotels, such as Copacabana Palace and Fairmont, but other groups have also announced new luxury units to be launched soon. Accor Group has been investing in the upscale and luxury segment in Brazil with the brands Mercure, MGallery and Pullman.
The expectation of luxury hotels is that with the discovery by many Brazilians of local luxury tourism destinations, these affluent tourists will remain more connected to national destinations in the coming years. However, the category in Brazil faces the challenge of attracting more foreign tourists.
The values frequently cultivated by younger consumers (such as millennials and generation Z) include increasing awareness and concern regarding local realities and living authentic experiences. The traditional luxury objects that create conspicuous expenditure and are typically popular amongst more mature social groups are gradually having less resonance amongst the younger generations.
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Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See All of Our DefinitionsThis report originates from Passport, our Experiential Luxury research and analysis database.
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