The pandemic forced a complete halt to all forms of events, exhibitions and social activities, as the Indian government restricted mobility in a bid to control the spread of the virus. However, as the pandemic situation has gradually improved over 2021 and 2022, largely because of the vaccination drive executed by the government and greater awareness of COVID-19, the market for meetings, incentives, conventions and exhibitions (MICE) and sporting events is reopening.
India is a multilingual and multicultural country featuring multiple religions, with each group having their own ways of worshipping and celebrating God. This has resulted in the presence of major spiritual destinations across the country where elderly people visit for peace or to obtain forgiveness, or young couples visit after their marriage to gain blessings.
Luxury hotels have often focused on expanding in urban centres and cities due to high footfall linked to major businesses, and higher disposable incomes. However, the pandemic has changed this strategy, due to a significant drop in business travel, whereas there has been a strong uptick in domestic tourism for leisure purposes.
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Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See All of Our DefinitionsThis report originates from Passport, our Experiential Luxury research and analysis database.
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