With an increasing number of flights connecting South Africa to the rest of the world, this is likely to result in a higher frequency of inbound arrivals, thereby potentially benefiting luxury hotels. There is a perception that South Africa is a long-haul destination, especially when there are other tourist destinations in closer proximity for many travellers.
While on the one hand, the pandemic forced many luxury hotels and other hospitality-related businesses to go into liquidation with the number of luxury hotels remaining below pandemic levels in 2022, the trend appears to be improving, hinting at a recovery although the industry is still under pressure. The fact that many renowned hotel groups are continuing to expand or have plans to expand in South Africa shows the potential that the country offers in terms of attracting travellers.
The pandemic has reshaped business-related travel. While it was traditionally common for company staff to travel for business purposes, with top executives enjoying the perks of staying in luxury hotels, the pandemic has now demonstrated that meetings can often be held online through the use of video conferencing technology.
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Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See All of Our DefinitionsThis report originates from Passport, our Experiential Luxury research and analysis database.
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