In the forecast period, travel restrictions are expected to be lifted in many countries, as COVID-19 settles down globally and immunisations are expanded. Japan is no exception, and the government has announced that restrictions on the acceptance of inbound travellers will be eased after June 2022, which will drive growth in arrivals and therefore also in experiential luxury.
Anticipating a recovery in inbound demand when the impact of COVID-19 fades, further luxury hotels are scheduled to open in the future, including the Bvlgari Hotel Tokyo, which will open for the first time in Japan in 2023, the Shangri-La Kyoto Nijojo in Kyoto in 2023, and the JW Marriott Hotel Tokyo in 2025. In 2019, before the emergence of COVID-19, Japan recorded 32 million inbound arrivals (source: Travel 2022, Japan, Inbound Arrivals), meaning that Japan has high potential demand as an international destination, and the government has set a goal of attracting 60 million inbound travellers by 2030.
Growth is not only expected to come from international tourists, however. In light of the decline in the number of COVID-19 cases after seeing a peak, the scheme previously known as the Go To Travel campaign, a tourism support programme for consumers living in Japan, is scheduled to resume after July 2022.
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Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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This is an aggregation of Luxury Hotels and Luxury Foodservice.See All of Our Definitions
This report originates from Passport, our Experiential Luxury research and analysis database.
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