There will be moderate growth in retail constant value sales of experiential luxury over the course of the forecast period. In the absence of the emergence of a more virulent strain of the virus that leads to renewed lockdowns, the recovery in inbound tourism into Spain is set to continue during the forecast period, even if the outlook for Russian and Chinese visitors remains highly uncertain.
As was increasingly seen during the review period prior to the onset of COVID-19, luxury hotel guests will seek out unique experiences and personal treatment that is customised to their individual needs. These unique experiences could include private visits or special private events at art galleries, football stadiums or Michelin-starred restaurants, for example.
Heightened consumer interest in health and wellness is set to outlast COVID-19, so health and wellbeing are set to be more of a focus for luxury hotels during the forecast period. As a result, these establishments will increasingly offer the services of nutritionists and personal trainers, in addition to yoga and meditation classes.
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Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Experiential Luxury
This is an aggregation of Luxury Hotels and Luxury Foodservice.
See All of Our DefinitionsThis report originates from Passport, our Experiential Luxury research and analysis database.
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