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Country Report

Experiential Luxury in

Experiential Luxury in Taiwan

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Experiential luxury devastated as a result of border closures and international travel bans

Experiential luxury is one of the most drastically impacted industries within luxury goods in Taiwan, as current value sales plummet. Although the Taiwanese government has not implemented a lockdown, many hotels have been forced to close due to border closes and international travel bands, which has led to a decrease in inbound travel.

Luxury hotels unable to offer lower daily rates in order to maintain sales during the pandemic as its reputation could be damaged

Due to the massive decline in customers, some hotels have been cutting their daily rates in a bid to boost occupancy in light of the ongoing COVID-19 pandemic. For example, Palais de Chine hotel in Taipei has introduced up to 78% off the rates of daily rooms for local customers.

Luxury hotels unaffected by the surge in domestic travel as Taiwanese customers prefer to stay in lower-priced places

Unlike many of the countries across the globe, Taiwan has not been obliged to go into lockdown, and life in 2020 has been considerably normal. Nonetheless, due to the worsening situation in other countries and international travel bands, Taiwanese customers have been unable to travel abroad for the majority of 2020.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Experiential Luxury industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Experiential Luxury industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Experiential Luxury in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Experiential Luxury in Taiwan?
What are the major brands in Taiwan?
How dynamic is the growth of Experiential Luxury internet sales?
What is driving growth?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply function

Luxury Goods market research database.

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Experiential Luxury in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Experiential luxury devastated as a result of border closures and international travel bans

Luxury hotels unable to offer lower daily rates in order to maintain sales during the pandemic as its reputation could be damaged

Luxury hotels unaffected by the surge in domestic travel as Taiwanese customers prefer to stay in lower-priced places

RECOVERY AND OPPORTUNITIES

Players collaborate to form package deals in a bid to boost domestic travel

Luxury hotels increase package deals in order to boost sales amongst more affluent customers

Digitalisation as a potential backup plan as experiential luxury takes some time to recover

CATEGORY DATA

Table 1 Sales of Experiential Luxury by Category: Value 2015-2020
Table 2 Sales of Experiential Luxury by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Experiential Luxury: % Value 2015-2019
Table 4 LBN Brand Shares of Experiential Luxury: % Value 2016-2019
Table 5 Forecast Sales of Experiential Luxury by Category: Value 2020-2025
Table 6 Forecast Sales of Experiential Luxury by Category: % Value Growth 2020-2025

Luxury Goods in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

Table 7 Number of High Net Worth Individuals (HNWI): 2015-2020

MARKET DATA

Table 8 Sales of Luxury Goods by Category: Value 2015-2020
Table 9 Sales of Luxury Goods by Category: % Value Growth 2015-2020
Table 10 Inbound Receipts for Luxury Goods by Country of Origin: Value 2015-2020
Table 11 NBO Company Shares of Luxury Goods: % Value 2015-2019
Table 12 LBN Brand Shares of Luxury Goods: % Value 2016-2019
Table 13 Distribution of Luxury Goods by Format and Category: % Value 2020
Table 14 Forecast Sales of Luxury Goods by Category: Value 2020-2025
Table 15 Forecast Sales of Luxury Goods by Category: % Value Growth 2020-2025

Megatrends

Country Report

Experiential Luxury in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Experiential luxury devastated as a result of border closures and international travel bans

Luxury hotels unable to offer lower daily rates in order to maintain sales during the pandemic as its reputation could be damaged

Luxury hotels unaffected by the surge in domestic travel as Taiwanese customers prefer to stay in lower-priced places

Overview

Why buy this report?

SAMPLES

Delivery

Overview

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Table of Contents

Experiential Luxury in Taiwan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Experiential luxury devastated as a result of border closures and international travel bans

Luxury hotels unable to offer lower daily rates in order to maintain sales during the pandemic as its reputation could be damaged

Luxury hotels unaffected by the surge in domestic travel as Taiwanese customers prefer to stay in lower-priced places

RECOVERY AND OPPORTUNITIES

Players collaborate to form package deals in a bid to boost domestic travel

Luxury hotels increase package deals in order to boost sales amongst more affluent customers

Digitalisation as a potential backup plan as experiential luxury takes some time to recover

CATEGORY DATA

Luxury Goods in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on luxury goods

COVID-19 country impact

Company response

Retailing shift

What next for luxury goods?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

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