The reopening of Thailand’s borders to international tourists is expected to be a key factor in driving the positive performance of experiential luxury in the Thai market during the forecast period. The streamlining of the process of entering Thailand is likely to attract more international tourists into the country.
Hotels are expected to continue to launch aggressive marketing strategies from time to time during the forecast period. As well as utilising traditional media, such strategies will be communicated via social media channels such as TikTok, with influencers being employed to promote hotels.
The Thai Government and the Tourism Authority of Thailand (TAT) are set to play a notable role in promoting tourism in Thailand and revitalising tourism and the hotel industry in the country during the forecast period. Efforts to promote tourism will include the launch of special events to capture the attention of international travellers, such as organising international sporting events.
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Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is an aggregation of Luxury Hotels and Luxury Foodservice.See All of Our Definitions
This report originates from Passport, our Experiential Luxury research and analysis database.
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