Experiential luxury is expected to return to the 2019 level of current value sales only in the mid-term (2025). This forecast is based on the assumption that international luxury tourists from Russia, and from distant source countries, such as Asia, will return to travelling as in the pre-pandemic period only gradually.
Traditionally, the main purpose of luxury hotels was providing unique, authentic and luxury experiences, acquired through personalised and exclusive services. However, COVID-19 has led to profound changes in the way luxury consumers think about leisure.
Italy has great potential for luxury tourism, as it is expected to see important new luxury hotels opening in the forecast period, both in terms of luxury city hotels and resorts, especially in the south of Italy, such as Apulia, Sicily and Capri island. Belmond, owned by LVMH Group and present in Italy with nine luxury hotels (opened the last hotel in 2021, Belmond Splendido Mare), plans to open a new luxury hotel in the Apulia region, as it purchased the Masseria Le Taverne in 2021, a historic structure of 10 rooms located in Ostuni.
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Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Experiential Luxury industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is an aggregation of Luxury Hotels and Luxury Foodservice.See All of Our Definitions
This report originates from Passport, our Experiential Luxury research and analysis database.
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