Even though luxury hotels are increasingly targeting European and local leisure tourists, their speed of recovery will depend on the return of high-income consumers from more distant destinations and the recovery of upmarket business tourism in France, mainly Paris. US tourists, some of whom were already back in Paris in autumn 2021, could progressively confirm their intention to travel to France.
While 2022 did not start with a clear horizon, the main the surprise comes from the offer and not the demand in experiential luxury. There is an outstanding wave of new openings of 4-star and 5-star hotels in 2022, mainly in Paris.
The recovery of experiential luxury in the short term will probably initially be seen in the French provinces (ski resorts and coastlines), before expanding to major cities such as Paris. In this respect, luxury foodservice will have to wait for longer than luxury hotels before full recovery, due to the concentration of such outlets in the French capital.
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Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is an aggregation of Luxury Hotels and Luxury Foodservice.See All of Our Definitions
This report originates from Passport, our Experiential Luxury research and analysis database.
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