The emergence of the COVID-19 pandemic in early 2020 created a dramatic fall in demand, affecting the entire tourism industry with the closure of borders. According to a survey by the Dutch news agency NOS, 50% of Dutch people expressed their intention to spend their holidays in the country in 2020.
The plan to diversify the flow of tourists to other regions in the Netherlands is set to continue in the coming years. As demand recovers, the experiential luxury sector remains committed to seeing more options aimed at generating a flow of demand to areas in the interior of the Netherlands beyond the more traditional tourist landmarks.
Distribution is expected to see a shift to more direct contact between experiential luxury providers and clients. While more than a third of total bookings is already performed through intermediates such as Booking.
Recovery is expected in experiential luxury, but the future performance could still be impacted by uncertainty over the period to 2025. As COVID-19 restrictions ease, improvement in demand is likely to be slow with a more positive scenario envisaged from 2021 onwards with the eventual introduction of a vaccine.
Within experiential luxury, the transformation of historic buildings and landmarks is increasingly common in the Netherlands with new real estate investment. In Amsterdam, Chinese investors spent EUR60 million on the building that occupied the former Palace of Justice from 1665 in order to convert the venue into a luxury hotel featuring 133 rooms.
Differentiation is the tool that players in the experiential luxury sector are pursuing to profit from the growing consumer demand for a variety of experiences. The Vliegtuig Suite hotel (www.
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Understand the latest market trends and future growth opportunities for the Experiential Luxury industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Experiential Luxury research and analysis database.
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