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Financial Cards and Payments in Thailand

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Financial Cards and Payments industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Financial Cards and Payments in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Financial Cards and Payments in Thailand?
  • What are the major trends key to understanding Financial Cards and Payments in Thailand?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
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Financial Cards and Payments in Thailand - Industry Overview

Financial cards and payments in 2022: The big picture
2022 key trends
Attractive promotions used by issuers to attract consumers and tap into high demand
Shift towards e-commerce to spur growth across the financial cards industry
What next for financial cards and payments?
Table 1 Number of POS Terminals: Units 2017-2022
Table 2 Number of ATMs: Units 2017-2022
Table 3 Value Lost to Fraud 2017-2022
Table 4 Card Expenditure by Location 2022
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 6 Domestic versus Foreign Spend 2022
Table 7 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 8 Financial Cards by Category: Number of Accounts 2017-2022
Table 9 Financial Cards Transactions by Category: Value 2017-2022
Table 10 Financial Cards by Category: Number of Transactions 2017-2022
Table 11 Commerical Payments by Category: Value 2017-2022
Table 12 Commercial Payments by Category: Number of Transactions 2017-2022
Table 13 Personal Payments by Category: Value 2017-2022
Table 14 Personal Payments by Category: Number of Transactions 2017-2022
Table 15 M-Commerce by Category: Value 2017-2022
Table 16 M-Commerce by Category: % Value Growth 2017-2022
Table 17 Financial Cards: Number of Cards by Issuer 2017-2021
Table 18 Financial Cards: Number of Cards by Operator 2017-2021
Table 19 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 20 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 21 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 22 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 23 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 24 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 25 Forecast Commercial Payments by Category: Value 2022-2027
Table 26 Forecast Commercial Payments by Category: Number of Transactions 2022-2027
Table 27 Forecast Personal Payments by Category: Value 2022-2027
Table 28 Forecast Personal Payments by Category: Number of Transactions 2022-2027
Table 29 Forecast M-Commerce by Category: Value 2022-2027
Table 30 Forecast M-Commerce by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Charge Cards in Thailand - Category analysis

KEY DATA FINDINGS

Little change for charge cards niche thanks to affluent consumer base
American Express launches promotions to emphasise premium image
American Express expands audience by tapping into rising demand for foodservice delivery and discounting annual fees
COVID-19-recovery to lead to purchases of big-ticket items via charge cards
Charge card transactions expected to remain under some pressure, leading to focus on travel and tourism benefits
Improved accessibility and usage thanks to collaboration with Bangkok Bank
Table 31 Charge Cards: Number of Cards in Circulation 2017-2022
Table 32 Charge Cards Transactions 2017-2022
Table 33 Charge Cards in Circulation: % Growth 2017-2022
Table 34 Charge Cards Transactions: % Growth 2017-2022
Table 35 Commercial Charge Cards: Number of Cards in Circulation 2017-2022
Table 36 Commercial Charge Cards Transactions 2017-2022
Table 37 Commercial Charge Cards in Circulation: % Growth 2017-2022
Table 38 Commercial Charge Cards Transactions: % Growth 2017-2022
Table 39 Personal Charge Cards: Number of Cards in Circulation 2017-2022
Table 40 Personal Charge Cards Transactions 2017-2022
Table 41 Personal Charge Cards in Circulation: % Growth 2017-2022
Table 42 Personal Charge Cards Transactions: % Growth 2017-2022
Table 43 Charge Cards: Number of Cards by Issuer 2017-2021
Table 44 Charge Cards: Number of Cards by Operator 2017-2021
Table 45 Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 46 Charge Cards Payment Transaction Value by Operator 2017-2021
Table 47 Commercial Charge Cards: Number of Cards by Issuer 2017-2021
Table 48 Commercial Charge Cards: Number of Cards by Operator 2017-2021
Table 49 Commercial Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 50 Commercial Charge Cards Payment Transaction Value by Operator 2017-2021
Table 51 Personal Charge Cards: Number of Cards by Issuer 2017-2021
Table 52 Personal Charge Cards: Number of Cards by Operator 2017-2021
Table 53 Personal Charge Cards Transaction Value by Issuer 2017-2021
Table 54 Personal Charge Cards Transaction Value by Operator 2017-2021
Table 55 Forecast Charge Cards: Number of Cards in Circulation 2022-2027
Table 56 Forecast Charge Cards Transactions 2022-2027
Table 57 Forecast Charge Cards in Circulation: % Growth 2022-2027
Table 58 Forecast Charge Cards Transactions: % Growth 2022-2027
Table 59 Forecast Commercial Charge Cards: Number of Cards in Circulation 2022-2027
Table 60 Forecast Commercial Charge Cards Transactions 2022-2027
Table 61 Forecast Commercial Charge Cards in Circulation: % Growth 2022-2027
Table 62 Forecast Commercial Charge Cards Transactions: % Growth 2022-2027
Table 63 Forecast Personal Charge Cards: Number of Cards in Circulation 2022-2027
Table 64 Forecast Personal Charge Cards Transactions 2022-2027
Table 65 Forecast Personal Charge Cards in Circulation: % Growth 2022-2027
Table 66 Forecast Personal Charge Cards Transactions: % Growth 2022-2027

Credit Cards in Thailand - Category analysis

KEY DATA FINDINGS

Transaction values start to recover as Thailand emerges from COVID-19 measures
Despite less stringent regulations and more relaxed lending criteria, banks reject a high rate of credit card applications fearing NPLs
Competitors launch promotional campaigns and partner with retail players to offer customers more benefits
Promotions likely to be used to urge consumers to use credit cards more often
Lifting of COVID-19 restrictions and shift towards cashless society will bolster credit card usage
No shift from increment repayments to revolving credit expected in issuer communication strategies
Table 67 Credit Cards: Number of Cards in Circulation 2017-2022
Table 68 Credit Cards Transactions 2017-2022
Table 69 Credit Cards in Circulation: % Growth 2017-2022
Table 70 Credit Cards Transactions: % Growth 2017-2022
Table 71 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 72 Commercial Credit Cards Transactions 2017-2022
Table 73 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 74 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 75 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 76 Personal Credit Cards Transactions 2017-2022
Table 77 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 78 Personal Credit Cards Transactions: % Growth 2017-2022
Table 79 Credit Cards: Number of Cards by Issuer 2017-2021
Table 80 Credit Cards: Number of Cards by Operator 2017-2021
Table 81 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 82 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 83 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 84 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 85 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 86 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 87 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 88 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 89 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 90 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 91 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 92 Forecast Credit Cards Transactions 2022-2027
Table 93 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 94 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 95 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 96 Forecast Commercial Credit Cards Transactions 2022-2027
Table 97 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 98 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 99 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 100 Forecast Personal Credit Cards Transactions 2022-2027
Table 101 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 102 Forecast Personal Credit Cards Transactions: % Growth 2022-2027

Debit Cards in Thailand - Category analysis

KEY DATA FINDINGS

Relaxation of COVID-19 measures increases debit card usage and transaction value
Key players turn to strong marketing campaigns and e-commerce to bolster demand
Transition into cashless society as younger consumers become more of a focus for debit card issuers
Debit cards transaction volumes to increase thanks to attraction of non-cash payment methods and government encouragement
Impending recovery of international travel industry is set to bolster growth
Shift towards e-commerce and remote digital payments set to continue
Table 103 Debit Cards: Number of Cards in Circulation 2017-2022
Table 104 Debit Cards Transactions 2017-2022
Table 105 Debit Cards in Circulation: % Growth 2017-2022
Table 106 Debit Cards Transactions: % Growth 2017-2022
Table 107 Debit Cards: Number of Cards by Issuer 2017-2021
Table 108 Debit Cards: Number of Cards by Operator 2017-2021
Table 109 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 110 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 111 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 112 Forecast Debit Cards Transactions 2022-2027
Table 113 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 114 Forecast Debit Cards Transactions: % Growth 2022-2027

Pre-Paid Cards in Thailand - Category analysis

KEY DATA FINDINGS

Lifting of lockdown measures significantly boosts pre-paid cards usage
Transference of pre-paid cards to e-wallets supports category use
Limited demand amongst Thai consumers hits open loop pre-paid cards
Total reopening of society after COVID-19 will boost demand for pre-paid cards
Increased online accessibility boosts convenience to benefit category usage
Increasing number of non-cash stores in consumer foodservice industry presents growth opportunities
Table 115 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 116 Pre-paid Cards Transactions 2017-2022
Table 117 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 118 Pre-paid Cards Transactions: % Growth 2017-2022
Table 119 Closed Loop Pre-paid Cards Transactions 2017-2022
Table 120 Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 121 Open Loop Pre-paid Cards Transactions 2017-2022
Table 122 Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 123 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 124 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 125 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 126 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 127 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 128 Closed Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 129 Closed Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 130 Closed Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 131 Open Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 132 Open Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 133 Open Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 134 Open Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 135 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 136 Forecast Pre-paid Cards Transactions 2022-2027
Table 137 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 138 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 139 Forecast Closed Loop Pre-paid Cards Transactions 2022-2027
Table 140 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2022-2027
Table 141 Forecast Open Loop Pre-paid Cards Transactions 2022-2027
Table 142 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2022-2027

Store Cards in Thailand - Category analysis

KEY DATA FINDINGS

Store card benefits strengthen performance with issuers launching more offers
Launch of UChoose app offers convenience, facilitating the use of store cards
Revised regulations on pay-later cards eases burden on store card borrowers
Store cards expected to see little growth as retailers prefer other types of cards
Technological innovation set to encourage consumers to use store cards more often
A wider range of bonuses and discounts set to attract consumers to store cards
Table 143 Store Cards: Number of Cards in Circulation 2017-2022
Table 144 Store Cards Transactions 2017-2022
Table 145 Store Cards in Circulation: % Growth 2017-2022
Table 146 Store Cards Transactions: % Growth 2017-2022
Table 147 Store Cards: Number of Cards by Issuer 2017-2021
Table 148 Store Cards: Payment Transaction Value by Issuer 2017-2021
Table 149 Forecast Store Cards: Number of Cards in Circulation 2022-2027
Table 150 Forecast Store Cards Transactions 2022-2027
Table 151 Forecast Store Cards in Circulation: % Growth 2022-2027
Table 152 Forecast Store Cards Transactions: % Growth 2022-2027
The following categories and subcategories are included:

Financial Cards and Payments

    • ATM Cards
      • Commercial Charge Cards
      • Personal Charge Cards
      • Commercial Credit Cards
      • Personal Credit Cards
      • Commercial Debit Cards
      • Personal Debit Cards
      • Closed Loop Pre-Paid Cards
      • Open Loop Pre-Paid Cards
    • Store Cards
      • Commercial Card Payment Transactions
      • Commercial Electronic Direct/ACH Transactions
      • Commercial Paper Payment Transactions
      • Personal Card Payment Transactions
      • Personal Electronic Direct/ACH Transactions
      • Personal Paper Payment Transactions
        • Commercial Electronic Direct/ACH Transactions
        • Personal Electronic Direct/ACH Transactions
          • Commercial Cash Transactions
          • Commercial Other Paper Transactions
          • Personal Cash Transactions
          • Personal Other Paper Transactions
      • Mobile M-Commerce Proximity
      • Mobile M-Commerce Remote
    • Tablet M-Commerce
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