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Country Report

Financial Cards and Payments in

Financial Cards and Payments in Thailand

Nov 2019

US$2,100

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Executive Summary

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Government working to promote a cashless society

While cash remains the most popular form of payment in Thailand, its significance continued to wane in 2019. Towards the end of the review period, the consumer shift towards card and electronic payments was supported by the Thai Government’s National e-Payment Master Plan.

Digitalisation exerting a growing influence

While changing regulation had a short-term influence on the development of payment in Thailand towards the end of the review period, digitalisation is proving to be the key factor in shaping the development of the payment landscape in the market. This trend is being bolstered by government efforts to support the development of e-payments, which have included pushing for faster payments and QR codes, the mandatory issuance of EMV cards and the promotion of point-of-sale adoption.

Younger consumers key to changing landscape

Younger consumers are driving the changing character of financial cards and payments in the Thai market. More familiar with digital technology and comfortable with using it for financial transactions, younger Thais are at the forefront of the shift away from cash towards cards and e-payments and the rise of internet shopping and banking.

Banks responding to rapidly evolving environment

As the financial cards and payments landscape evolves rapidly, banks are having to work hard to adapt their products and services to an increasingly digitalised environment. Many banks are reducing their branch networks in order to cut costs as growing numbers of customers choose to bank online, especially through mobile banking, rather than visiting physical branches.

Ongoing move to a cashless society

Thailand is expected to see government support for the development of a cashless society drive growth in financial cards during the forecast period, as the Thai Government continues to work to replace cash payment with plastic cards and mobile payments. Thai people increasingly use mobile phones to perform financial management tasks and conduct financial transactions, such as online account management and online money transfers, as well as using the QR code "scan-and-pay" system.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Financial Cards and Payments industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Financial Cards and Payments industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Financial Cards and Payments in Thailand market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Financial Cards and Payments in Thailand?
What are the major operators and issuers in Thailand?
How will regulation impact the market?
What is the current state of emerging payment technologies such as mobile commerce?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Financial Cards and Payments in Thailand, originate from our database within our Consumer Finance market share and market size database, Passport, a platform which analyses Consumer Finance in 46 countries and globally.

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Financial Cards and Payments in Thailand - Industry Overview

EXECUTIVE SUMMARY

Government working to promote a cashless society

Digitalisation exerting a growing influence

Younger consumers key to changing landscape

Banks responding to rapidly evolving environment

Ongoing move to a cashless society

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2014-2019
Table 2 Number of ATMs: Units 2014-2019
Table 3 Value Lost to Fraud 2014-2019
Table 4 Card Expenditure by Location 2019
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 6 Domestic versus Foreign Spend 2019

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 8 Financial Cards by Category: Number of Accounts 2014-2019
Table 9 Financial Cards Transactions by Category: Value 2014-2019
Table 10 Financial Cards by Category: Number of Transactions 2014-2019
Table 11 Consumer Payments by Category: Value 2014-2019
Table 12 Consumer Payments by Category: Number of Transactions 2014-2019
Table 13 M-Commerce by Category: Value 2014-2019
Table 14 M-Commerce by Category: % Value Growth 2014-2019
Table 15 Financial Cards: Number of Cards by Issuer 2014-2018
Table 16 Financial Cards: Number of Cards by Operator 2014-2018
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 20 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 21 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 22 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 23 Forecast Consumer Payments by Category: Value 2019-2024
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 25 Forecast M-Commerce by Category: Value 2019-2024
Table 26 Forecast M-Commerce by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Charge Cards in Thailand - Category analysis

HEADLINES

PROSPECTS

Declining charge card numbers and usage

Limited to upper-income consumers

Limited offer

COMPETITIVE LANDSCAPE

American Express faces growing competition from credit cards

CATEGORY DATA

Table 27 Charge Cards: Number of Cards in Circulation 2014-2019
Table 28 Charge Cards Transactions 2014-2019
Table 29 Charge Cards in Circulation: % Growth 2014-2019
Table 30 Charge Cards Transactions: % Growth 2014-2019
Table 31 Commercial Charge Cards: Number of Cards in Circulation 2014-2019
Table 32 Commercial Charge Cards Transactions 2014-2019
Table 33 Commercial Charge Cards in Circulation: % Growth 2014-2019
Table 34 Commercial Charge Cards Transactions: % Growth 2014-2019
Table 35 Personal Charge Cards: Number of Cards in Circulation 2014-2019
Table 36 Personal Charge Cards Transactions 2014-2019
Table 37 Personal Charge Cards in Circulation: % Growth 2014-2019
Table 38 Personal Charge Cards Transactions: % Growth 2014-2019
Table 39 Charge Cards: Number of Cards by Issuer 2014-2018
Table 40 Charge Cards: Number of Cards by Operator 2014-2018
Table 41 Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 42 Charge Cards Payment Transaction Value by Operator 2014-2018
Table 43 Commercial Charge Cards: Number of Cards by Issuer 2014-2018
Table 44 Commercial Charge Cards: Number of Cards by Operator 2014-2018
Table 45 Commercial Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 46 Commercial Charge Cards Payment Transaction Value by Operator 2014-2018
Table 47 Personal Charge Cards: Number of Cards by Issuer 2014-2018
Table 48 Personal Charge Cards: Number of Cards by Operator 2014-2018
Table 49 Personal Charge Cards Transaction Value by Issuer 2014-2018
Table 50 Personal Charge Cards Transaction Value by Operator 2014-2018
Table 51 Forecast Charge Cards: Number of Cards in Circulation 2019-2024
Table 52 Forecast Charge Cards Transactions 2019-2024
Table 53 Forecast Charge Cards in Circulation: % Growth 2019-2024
Table 54 Forecast Charge Cards Transactions: % Growth 2019-2024
Table 55 Forecast Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 56 Forecast Commercial Charge Cards Transactions 2019-2024
Table 57 Forecast Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 58 Forecast Commercial Charge Cards Transactions: % Growth 2019-2024
Table 59 Forecast Personal Charge Cards: Number of Cards in Circulation 2019-2024
Table 60 Forecast Personal Charge Cards Transactions 2019-2024
Table 61 Forecast Personal Charge Cards in Circulation: % Growth 2019-2024
Table 62 Forecast Personal Charge Cards Transactions: % Growth 2019-2024

Credit Cards in Thailand - Category analysis

HEADLINES

PROSPECTS

Rise of cashless society

Younger consumers comfortable with debt

Credit cards supported by popularity amongst travellers

COMPETITIVE LANDSCAPE

Targeting convenience with new technologies

Offering added benefits

New regulations reduce non-performing loans

CATEGORY DATA

Table 63 Credit Cards: Number of Cards in Circulation 2014-2019
Table 64 Credit Cards Transactions 2014-2019
Table 65 Credit Cards in Circulation: % Growth 2014-2019
Table 66 Credit Cards Transactions: % Growth 2014-2019
Table 67 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 68 Commercial Credit Cards Transactions 2014-2019
Table 69 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 70 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 71 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 72 Personal Credit Cards Transactions 2014-2019
Table 73 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 74 Personal Credit Cards Transactions: % Growth 2014-2019
Table 75 Credit Cards: Number of Cards by Issuer 2014-2018
Table 76 Credit Cards: Number of Cards by Operator 2014-2018
Table 77 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 78 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 79 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 80 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 81 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 82 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 83 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 84 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 85 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 86 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 87 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 88 Forecast Credit Cards Transactions 2019-2024
Table 89 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 90 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 91 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 92 Forecast Commercial Credit Cards Transactions 2019-2024
Table 93 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 94 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 95 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 96 Forecast Personal Credit Cards Transactions 2019-2024
Table 97 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 98 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Thailand - Category analysis

HEADLINES

PROSPECTS

Dual function convenience supports demand for debit cards

Banks offer cardless access to cash

Banks entice consumers with lower fees

COMPETITIVE LANDSCAPE

Banks focusing on internet and mobile development

Offering charge-free use

Banks look to collaborations to add to appeal of debit cards

CATEGORY DATA

Table 99 Debit Cards: Number of Cards in Circulation 2014-2019
Table 100 Debit Cards Transactions 2014-2019
Table 101 Debit Cards in Circulation: % Growth 2014-2019
Table 102 Debit Cards Transactions: % Growth 2014-2019
Table 103 Debit Cards: Number of Cards by Issuer 2014-2018
Table 104 Debit Cards: Number of Cards by Operator 2014-2018
Table 105 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 106 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 107 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 108 Forecast Debit Cards Transactions 2019-2024
Table 109 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 110 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Thailand - Category analysis

HEADLINES

PROSPECTS

Growing popularity of e-wallets providing a boost to pre-paid cards

Popular amongst consumers who struggle to access banks

Government’s Master Plan set to have positive impact on pre-paid cards

COMPETITIVE LANDSCAPE

Internet players target e-wallet expansion

Financial cards operators teaming up with platforms and apps

MangMoom promises one card across public transportation in Bangkok

CATEGORY DATA

Table 111 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 112 Pre-paid Cards Transactions 2014-2019
Table 113 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 114 Pre-paid Cards Transactions: % Growth 2014-2019
Table 115 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 117 Open Loop Pre-paid Cards Transactions 2014-2019
Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 119 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 120 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 121 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 122 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 132 Forecast Pre-paid Cards Transactions 2019-2024
Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 134 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 137 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in Thailand - Category analysis

HEADLINES

PROSPECTS

Shift towards co-branded credit cards

Ongoing move to digital

COMPETITIVE LANDSCAPE

Increasing collaboration between retailers and banks

Rapid expansion of Central The 1

Growing focus on digital development

CATEGORY DATA

Table 139 Store Cards: Number of Cards in Circulation 2014-2019
Table 140 Store Cards Transactions 2014-2019
Table 141 Store Cards in Circulation: % Growth 2014-2019
Table 142 Store Cards Transactions: % Growth 2014-2019
Table 143 Store Cards: Number of Cards by Issuer 2014-2018
Table 144 Store Cards: Payment Transaction Value by Issuer 2014-2018
Table 145 Forecast Store Cards: Number of Cards in Circulation 2019-2024
Table 146 Forecast Store Cards Transactions 2019-2024
Table 147 Forecast Store Cards in Circulation: % Growth 2019-2024
Table 148 Forecast Store Cards Transactions: % Growth 2019-2024

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Megatrends

Country Report

Financial Cards and Payments in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

Government working to promote a cashless society

Digitalisation exerting a growing influence

Younger consumers key to changing landscape

Banks responding to rapidly evolving environment

Ongoing move to a cashless society

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Financial Cards and Payments in Thailand - Industry Overview

EXECUTIVE SUMMARY

Government working to promote a cashless society

Digitalisation exerting a growing influence

Younger consumers key to changing landscape

Banks responding to rapidly evolving environment

Ongoing move to a cashless society

MARKET INDICATORS

MARKET DATA

SOURCES

Charge Cards in Thailand - Category analysis

HEADLINES

PROSPECTS

Declining charge card numbers and usage

Limited to upper-income consumers

Limited offer

COMPETITIVE LANDSCAPE

American Express faces growing competition from credit cards

CATEGORY DATA

Credit Cards in Thailand - Category analysis

HEADLINES

PROSPECTS

Rise of cashless society

Younger consumers comfortable with debt

Credit cards supported by popularity amongst travellers

COMPETITIVE LANDSCAPE

Targeting convenience with new technologies

Offering added benefits

New regulations reduce non-performing loans

CATEGORY DATA

Debit Cards in Thailand - Category analysis

HEADLINES

PROSPECTS

Dual function convenience supports demand for debit cards

Banks offer cardless access to cash

Banks entice consumers with lower fees

COMPETITIVE LANDSCAPE

Banks focusing on internet and mobile development

Offering charge-free use

Banks look to collaborations to add to appeal of debit cards

CATEGORY DATA

Pre-Paid Cards in Thailand - Category analysis

HEADLINES

PROSPECTS

Growing popularity of e-wallets providing a boost to pre-paid cards

Popular amongst consumers who struggle to access banks

Government’s Master Plan set to have positive impact on pre-paid cards

COMPETITIVE LANDSCAPE

Internet players target e-wallet expansion

Financial cards operators teaming up with platforms and apps

MangMoom promises one card across public transportation in Bangkok

CATEGORY DATA

Store Cards in Thailand - Category analysis

HEADLINES

PROSPECTS

Shift towards co-branded credit cards

Ongoing move to digital

COMPETITIVE LANDSCAPE

Increasing collaboration between retailers and banks

Rapid expansion of Central The 1

Growing focus on digital development

CATEGORY DATA

Why buy this report?

Want to find out more about this report?