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Country Report

Financial Cards and Payments in

Financial Cards and Payments in Germany

Nov 2020

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on consumer payments

In 2020, the economic ramifications of COVID-19 resulted in an abrupt reversal of the decade-long GDP growth in Germany. An important element of GDP, and therefore similarly impacted, is consumer expenditure by resident households, which, in turn, translated into an unprecedented decline in consumer payments.

COVID-19 country impact

Restrictions on large gatherings started from 13 March in Germany. Schools were closed, travel was restricted, and many of the country’s borders were closed on 16 March, with travellers returning to Germany having to self-isolate for 14 days.

Unprecedented stimulus programme aims to mitigate impact on consumer spending

Following the outbreak of COVID-19, the German economy posted the strongest quarterly GDP decline since World War II as a result of comprehensive lockdown measures and plummeting consumer confidence. In order to counter the economic decline, the German government agreed its largest ever stimulus programme, worth EUR130 billion.

Smartphone use and contactless technology drive changing payment behaviour

Technological and digital developments in the German payment landscape in recent years laid the foundation for the dramatic shift in payment behaviour that occurred during the COVID-19 pandemic. The rapidly developing contactless near-field communication (NFC) payment infrastructure had already resulted in considerable growth of card payment transactions before the pandemic.

Competitive landscape becomes more dynamic as payment behaviour shifts

In 2020, the payments market in Germany remained concentrated, dominated by the savings banks in the Deutscher Sparkassen- & Giroverband (DSGV) and the cooperative banks in the Bundesverband der Deutschen Volksbanken & Raiffeisenbanken (BVR) on the card issuer side, and by Deutsche Kreditwirtschaft (DK), Visa and Mastercard on the operator side. Although traditionally slow moving as a result of this concentration and the cash-dominant payment landscape, the competitive landscape became increasingly dynamic due to shifts in payment behaviour resulting from the pandemic as well as overarching technological developments.

What next for consumer payments?

After the COVID-19 pandemic caused a significant decline in consumer expenditure by resident households, it is expected that the pre-COVID-19 levels of 2019 in terms of consumer payment transaction value will only be reached again in 2022 in current value terms. Although there remains great uncertainty about the economic recovery, it is likely that many of the habits formed during the pandemic will lead to permanently changed payment behaviour in favour of card and mobile transactions.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Financial Cards and Payments industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Financial Cards and Payments industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Financial Cards and Payments in Germany market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Financial Cards and Payments in Germany?
What are the major operators and issuers in Germany?
How will regulation impact the market?
What is the current state of emerging payment technologies such as mobile commerce?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Financial Cards and Payments in Germany, originate from our database within our Consumer Finance market share and market size database, Passport, a platform which analyses Consumer Finance in 46 countries and globally.

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Financial Cards and Payments in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Unprecedented stimulus programme aims to mitigate impact on consumer spending

Smartphone use and contactless technology drive changing payment behaviour

Competitive landscape becomes more dynamic as payment behaviour shifts

What next for consumer payments?

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2015-2020
Table 2 Number of ATMs: Units 2015-2020
Table 3 Value Lost to Fraud 2015-2020
Table 4 Card Expenditure by Location 2020
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 6 Domestic versus Foreign Spend 2020

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 8 Financial Cards by Category: Number of Accounts 2015-2020
Table 9 Financial Cards Transactions by Category: Value 2015-2020
Table 10 Financial Cards by Category: Number of Transactions 2015-2020
Table 11 Consumer Payments by Category: Value 2015-2020
Table 12 Consumer Payments by Category: Number of Transactions 2015-2020
Table 13 M-Commerce by Category: Value 2015-2020
Table 14 M-Commerce by Category: % Value Growth 2015-2020
Table 15 Financial Cards: Number of Cards by Issuer 2015-2019
Table 16 Financial Cards: Number of Cards by Operator 2015-2019
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 20 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 21 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 22 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 23 Forecast Consumer Payments by Category: Value 2020-2025
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 25 Forecast M-Commerce by Category: Value 2020-2025
Table 26 Forecast M-Commerce by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

Charge Cards in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Charge cards surge in view of COVID-19-related payment shifts

Growing merchant acceptance in 2020 fuels growth trend

Consumer view on charge cards evolves amid COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

Operators and issuers seek further growth through focus on consumer benefits

Increased usage of mobile payments offers growth impetus

Commercial charge cards suffer from bleak outlook for business travel

CATEGORY DATA

Table 27 Charge Cards: Number of Cards in Circulation 2015-2020
Table 28 Charge Cards Transactions 2015-2020
Table 29 Charge Cards in Circulation: % Growth 2015-2020
Table 30 Charge Cards Transactions: % Growth 2015-2020
Table 31 Commercial Charge Cards: Number of Cards in Circulation 2015-2020
Table 32 Commercial Charge Cards Transactions 2015-2020
Table 33 Commercial Charge Cards in Circulation: % Growth 2015-2020
Table 34 Commercial Charge Cards Transactions: % Growth 2015-2020
Table 35 Personal Charge Cards: Number of Cards in Circulation 2015-2020
Table 36 Personal Charge Cards Transactions 2015-2020
Table 37 Personal Charge Cards in Circulation: % Growth 2015-2020
Table 38 Personal Charge Cards Transactions: % Growth 2015-2020
Table 39 Charge Cards: Number of Cards by Issuer 2015-2019
Table 40 Charge Cards: Number of Cards by Operator 2015-2019
Table 41 Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 42 Charge Cards Payment Transaction Value by Operator 2015-2019
Table 43 Commercial Charge Cards: Number of Cards by Issuer 2015-2019
Table 44 Commercial Charge Cards: Number of Cards by Operator 2015-2019
Table 45 Commercial Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 46 Commercial Charge Cards Payment Transaction Value by Operator 2015-2019
Table 47 Personal Charge Cards: Number of Cards by Issuer 2015-2019
Table 48 Personal Charge Cards: Number of Cards by Operator 2015-2019
Table 49 Personal Charge Cards Transaction Value by Issuer 2015-2019
Table 50 Personal Charge Cards Transaction Value by Operator 2015-2019
Table 51 Forecast Charge Cards: Number of Cards in Circulation 2020-2025
Table 52 Forecast Charge Cards Transactions 2020-2025
Table 53 Forecast Charge Cards in Circulation: % Growth 2020-2025
Table 54 Forecast Charge Cards Transactions: % Growth 2020-2025
Table 55 Forecast Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 56 Forecast Commercial Charge Cards Transactions 2020-2025
Table 57 Forecast Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 58 Forecast Commercial Charge Cards Transactions: % Growth 2020-2025
Table 59 Forecast Personal Charge Cards: Number of Cards in Circulation 2020-2025
Table 60 Forecast Personal Charge Cards Transactions 2020-2025
Table 61 Forecast Personal Charge Cards in Circulation: % Growth 2020-2025
Table 62 Forecast Personal Charge Cards Transactions: % Growth 2020-2025

Credit Cards in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Credit cards benefit from COVID-19-related increase in payment card usage

Surging e-commerce payments fuel co-branded credit cards

Revolving credit becomes more important amidst economic uncertainty

RECOVERY AND OPPORTUNITIES

Low awareness points to strong growth potential

Co-branded credit cards provide critical added value necessary for growth

Banks with strong incentive to increase card lending

CATEGORY DATA

Table 63 Credit Cards: Number of Cards in Circulation 2015-2020
Table 64 Credit Cards Transactions 2015-2020
Table 65 Credit Cards in Circulation: % Growth 2015-2020
Table 66 Credit Cards Transactions: % Growth 2015-2020
Table 67 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 68 Personal Credit Cards Transactions 2015-2020
Table 69 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 70 Personal Credit Cards Transactions: % Growth 2015-2020
Table 71 Credit Cards: Number of Cards by Issuer 2015-2019
Table 72 Credit Cards: Number of Cards by Operator 2015-2019
Table 73 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 74 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 75 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 76 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 77 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 78 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 79 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 80 Forecast Credit Cards Transactions 2020-2025
Table 81 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 82 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 83 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 84 Forecast Personal Credit Cards Transactions 2020-2025
Table 85 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 86 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19-related shift to cards fuels debit card transactions

COVID-19 accelerates already existing surge of debit card payments

Non-girocard debit cards see growing consumer interest

RECOVERY AND OPPORTUNITIES

Despite ongoing shift, questions remain about sustained debit card growth potential

Girocard for mobile payments provides further boost for debit cards

Commercial debit cards offer additional growth potential

CATEGORY DATA

Table 87 Debit Cards: Number of Cards in Circulation 2015-2020
Table 88 Debit Cards Transactions 2015-2020
Table 89 Debit Cards in Circulation: % Growth 2015-2020
Table 90 Debit Cards Transactions: % Growth 2015-2020
Table 91 Debit Cards: Number of Cards by Issuer 2015-2019
Table 92 Debit Cards: Number of Cards by Operator 2015-2019
Table 93 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 94 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 95 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 96 Forecast Debit Cards Transactions 2020-2025
Table 97 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 98 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pre-paid cards hit by the strong decline in consumer expenditure

Open-loop pre-paid cards performance driven by pandemic-related shift to cards

Lockdown measures have a negative effect on closed-loop pre-paid cards

RECOVERY AND OPPORTUNITIES

Pre-paid cards are expected to return to growth path

Open-loop pre-paid cards lose growth momentum over the forecast period

Closed-loop pre-paid cards will return to growth over the forecast period

CATEGORY DATA

Table 99 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 100 Pre-paid Cards Transactions 2015-2020
Table 101 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 102 Pre-paid Cards Transactions: % Growth 2015-2020
Table 103 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 104 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 105 Open Loop Pre-paid Cards Transactions 2015-2020
Table 106 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 107 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 108 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 109 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 110 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 111 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 112 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 113 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 114 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 115 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 116 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 117 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 118 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 119 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 120 Forecast Pre-paid Cards Transactions 2020-2025
Table 121 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 122 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 123 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 124 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 125 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 126 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID19-related decline in store-based sales negatively impacts store cards

COVID-19 accelerates already existing downward trend of store cards

COVID-19-related growth of debit, charge and credit cards compounds decline

RECOVERY AND OPPORTUNITIES

Store cards expected to remain on a long-term downward trend

Trend points towards expansion of co-branded charge and credit cards

Digital store cards provide growth opportunity

CATEGORY DATA

Table 127 Store Cards: Number of Cards in Circulation 2015-2020
Table 128 Store Cards Transactions 2015-2020
Table 129 Store Cards in Circulation: % Growth 2015-2020
Table 130 Store Cards Transactions: % Growth 2015-2020
Table 131 Store Cards: Number of Cards by Issuer 2015-2019
Table 132 Store Cards: Payment Transaction Value by Issuer 2015-2019
Table 133 Forecast Store Cards: Number of Cards in Circulation 2020-2025
Table 134 Forecast Store Cards Transactions 2020-2025
Table 135 Forecast Store Cards in Circulation: % Growth 2020-2025
Table 136 Forecast Store Cards Transactions: % Growth 2020-2025

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Megatrends

Country Report

Financial Cards and Payments in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on consumer payments

COVID-19 country impact

Unprecedented stimulus programme aims to mitigate impact on consumer spending

Smartphone use and contactless technology drive changing payment behaviour

Competitive landscape becomes more dynamic as payment behaviour shifts

What next for consumer payments?

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Financial Cards and Payments in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Unprecedented stimulus programme aims to mitigate impact on consumer spending

Smartphone use and contactless technology drive changing payment behaviour

Competitive landscape becomes more dynamic as payment behaviour shifts

What next for consumer payments?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Charge Cards in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Charge cards surge in view of COVID-19-related payment shifts

Growing merchant acceptance in 2020 fuels growth trend

Consumer view on charge cards evolves amid COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

Operators and issuers seek further growth through focus on consumer benefits

Increased usage of mobile payments offers growth impetus

Commercial charge cards suffer from bleak outlook for business travel

CATEGORY DATA

Credit Cards in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Credit cards benefit from COVID-19-related increase in payment card usage

Surging e-commerce payments fuel co-branded credit cards

Revolving credit becomes more important amidst economic uncertainty

RECOVERY AND OPPORTUNITIES

Low awareness points to strong growth potential

Co-branded credit cards provide critical added value necessary for growth

Banks with strong incentive to increase card lending

CATEGORY DATA

Debit Cards in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19-related shift to cards fuels debit card transactions

COVID-19 accelerates already existing surge of debit card payments

Non-girocard debit cards see growing consumer interest

RECOVERY AND OPPORTUNITIES

Despite ongoing shift, questions remain about sustained debit card growth potential

Girocard for mobile payments provides further boost for debit cards

Commercial debit cards offer additional growth potential

CATEGORY DATA

Pre-Paid Cards in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pre-paid cards hit by the strong decline in consumer expenditure

Open-loop pre-paid cards performance driven by pandemic-related shift to cards

Lockdown measures have a negative effect on closed-loop pre-paid cards

RECOVERY AND OPPORTUNITIES

Pre-paid cards are expected to return to growth path

Open-loop pre-paid cards lose growth momentum over the forecast period

Closed-loop pre-paid cards will return to growth over the forecast period

CATEGORY DATA

Store Cards in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID19-related decline in store-based sales negatively impacts store cards

COVID-19 accelerates already existing downward trend of store cards