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Financial Cards and Payments in Romania

December 2022
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USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Financial Cards and Payments industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Financial Cards and Payments in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Financial Cards and Payments in Romania?
  • What are the major trends key to understanding Financial Cards and Payments in Romania?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
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Financial Cards and Payments in Romania - Industry Overview

Financial cards and payments in 2022: The big picture
2022 key trends
Pandemic-inspired trends hamper growth in some areas
Competitive landscape
What next for financial cards and payments?
Table 1 Number of POS Terminals: Units 2017-2022
Table 2 Number of ATMs: Units 2017-2022
Table 3 Value Lost to Fraud 2017-2022
Table 4 Card Expenditure by Location 2022
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 6 Domestic versus Foreign Spend 2022
Table 7 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 8 Financial Cards by Category: Number of Accounts 2017-2022
Table 9 Financial Cards Transactions by Category: Value 2017-2022
Table 10 Financial Cards by Category: Number of Transactions 2017-2022
Table 11 Commerical Payments by Category: Value 2017-2022
Table 12 Commercial Payments by Category: Number of Transactions 2017-2022
Table 13 Personal Payments by Category: Value 2017-2022
Table 14 Personal Payments by Category: Number of Transactions 2017-2022
Table 15 M-Commerce by Category: Value 2017-2022
Table 16 M-Commerce by Category: % Value Growth 2017-2022
Table 17 Financial Cards: Number of Cards by Issuer 2017-2021
Table 18 Financial Cards: Number of Cards by Operator 2017-2021
Table 19 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 20 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 21 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 22 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 23 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 24 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 25 Forecast Commercial Payments by Category: Value 2022-2027
Table 26 Forecast Commercial Payments by Category: Number of Transactions 2022-2027
Table 27 Forecast Personal Payments by Category: Value 2022-2027
Table 28 Forecast Personal Payments by Category: Number of Transactions 2022-2027
Table 29 Forecast M-Commerce by Category: Value 2022-2027
Table 30 Forecast M-Commerce by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Charge Cards in Romania - Category analysis

KEY DATA FINDINGS

Charge cards remains dominated by commercial cards in 2022
Reduced business travel takes its toll
Players focus on B2B strategies
Growth limited by lack of interest from leading players and consumers
Economic uncertainty to contribute to slow growth in charge cards as companies cut costs
Personal charge cards unlikely to gain greater presence
Table 31 Charge Cards: Number of Cards in Circulation 2017-2022
Table 32 Charge Cards Transactions 2017-2022
Table 33 Charge Cards in Circulation: % Growth 2017-2022
Table 34 Charge Cards Transactions: % Growth 2017-2022
Table 35 Commercial Charge Cards: Number of Cards in Circulation 2017-2022
Table 36 Commercial Charge Cards Transactions 2017-2022
Table 37 Commercial Charge Cards in Circulation: % Growth 2017-2022
Table 38 Commercial Charge Cards Transactions: % Growth 2017-2022
Table 39 Charge Cards: Number of Cards by Issuer 2017-2021
Table 40 Charge Cards: Number of Cards by Operator 2017-2021
Table 41 Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 42 Charge Cards Payment Transaction Value by Operator 2017-2021
Table 43 Commercial Charge Cards: Number of Cards by Issuer 2017-2021
Table 44 Commercial Charge Cards: Number of Cards by Operator 2017-2021
Table 45 Commercial Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 46 Commercial Charge Cards Payment Transaction Value by Operator 2017-2021
Table 47 Forecast Charge Cards: Number of Cards in Circulation 2022-2027
Table 48 Forecast Charge Cards Transactions 2022-2027
Table 49 Forecast Charge Cards in Circulation: % Growth 2022-2027
Table 50 Forecast Charge Cards Transactions: % Growth 2022-2027
Table 51 Forecast Commercial Charge Cards: Number of Cards in Circulation 2022-2027
Table 52 Forecast Commercial Charge Cards Transactions 2022-2027
Table 53 Forecast Commercial Charge Cards in Circulation: % Growth 2022-2027
Table 54 Forecast Commercial Charge Cards Transactions: % Growth 2022-2027

Credit Cards in Romania - Category analysis

KEY DATA FINDINGS

Credit cards continues slow recovery in 2022
Growth potential is lower than expected
Digitalisation changes environment and attitudes
Slow growth for credit cards as stricter standards to come into force
Number of transactions to be boosted by contactless and mobile payments, while BNPL presents growing threat
Fintech to push development and innovation in credit cards
Table 55 Credit Cards: Number of Cards in Circulation 2017-2022
Table 56 Credit Cards Transactions 2017-2022
Table 57 Credit Cards in Circulation: % Growth 2017-2022
Table 58 Credit Cards Transactions: % Growth 2017-2022
Table 59 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 60 Commercial Credit Cards Transactions 2017-2022
Table 61 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 62 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 63 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 64 Personal Credit Cards Transactions 2017-2022
Table 65 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 66 Personal Credit Cards Transactions: % Growth 2017-2022
Table 67 Credit Cards: Number of Cards by Issuer 2017-2021
Table 68 Credit Cards: Number of Cards by Operator 2017-2021
Table 69 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 70 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 71 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 72 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 73 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 74 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 75 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 76 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 77 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 78 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 79 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 80 Forecast Credit Cards Transactions 2022-2027
Table 81 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 82 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 83 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 84 Forecast Commercial Credit Cards Transactions 2022-2027
Table 85 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 86 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 87 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 88 Forecast Personal Credit Cards Transactions 2022-2027
Table 89 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 90 Forecast Personal Credit Cards Transactions: % Growth 2022-2027

Debit Cards in Romania - Category analysis

KEY DATA FINDINGS

Debit cards dominates though cash remains king
Banca Transilvania maintains overall leadership
Growth supported by the rise of e-commerce and the shift online
Growth to continue amid rising inflation and reduced purchasing power
Consumers to move further away from cash, providing potential for debit card development
Debit cards enjoys several growth drivers
Table 91 Debit Cards: Number of Cards in Circulation 2017-2022
Table 92 Debit Cards Transactions 2017-2022
Table 93 Debit Cards in Circulation: % Growth 2017-2022
Table 94 Debit Cards Transactions: % Growth 2017-2022
Table 95 Debit Cards: Number of Cards by Issuer 2017-2021
Table 96 Debit Cards: Number of Cards by Operator 2017-2021
Table 97 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 98 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 99 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 100 Forecast Debit Cards Transactions 2022-2027
Table 101 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 102 Forecast Debit Cards Transactions: % Growth 2022-2027

Pre-Paid Cards in Romania - Category analysis

KEY DATA FINDINGS

Romania sees expansion of contactless payments in transportation, presenting challenges for pre-paid cards
Growth in meal vouchers benefits from accelerated digitalisation
Revolut continues to win over consumers through innovative products
Employee benefit cards to continue to drive growth, while Carrefour is set to launch new gift card
Transportation cards to suffer from rise of more convenient alternatives
Despite early growth, Revolut set to face challenges moving forward
Table 103 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 104 Pre-paid Cards Transactions 2017-2022
Table 105 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 106 Pre-paid Cards Transactions: % Growth 2017-2022
Table 107 Closed Loop Pre-paid Cards Transactions 2017-2022
Table 108 Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 109 Open Loop Pre-paid Cards Transactions 2017-2022
Table 110 Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 111 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 112 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 113 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 114 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 115 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 116 Closed Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 117 Closed Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 118 Closed Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 119 Open Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 120 Open Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 121 Open Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 122 Open Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 123 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 124 Forecast Pre-paid Cards Transactions 2022-2027
Table 125 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 126 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 127 Forecast Closed Loop Pre-paid Cards Transactions 2022-2027
Table 128 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2022-2027
Table 129 Forecast Open Loop Pre-paid Cards Transactions 2022-2027
Table 130 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2022-2027

Store Cards in Romania - Category analysis

2022 DEVELOPMENTS

The following categories and subcategories are included:

Financial Cards and Payments

    • ATM Cards
      • Commercial Charge Cards
      • Personal Charge Cards
      • Commercial Credit Cards
      • Personal Credit Cards
      • Commercial Debit Cards
      • Personal Debit Cards
      • Closed Loop Pre-Paid Cards
      • Open Loop Pre-Paid Cards
    • Store Cards
      • ATM Transactions
          • Commercial Charge Card Transactions
          • Personal Charge Card Transactions
          • Commercial Credit Card Transactions
            • Average Personal Credit Card Balance
            • Average Personal Credit Card Limit
            • Personal Credit Card Utilisation
          • Commercial Debit Card Transactions
          • Personal Debit Card Transactions
          • Closed Loop Pre-Paid Card Transactions
          • Open Loop Pre-Paid Card Transactions
        • Store Card Transactions
      • Commercial Card Payment Transactions
      • Commercial Electronic Direct/ACH Transactions
      • Commercial Paper Payment Transactions
      • Personal Card Payment Transactions
      • Personal Electronic Direct/ACH Transactions
      • Personal Paper Payment Transactions
        • Commercial Electronic Direct/ACH Transactions
        • Personal Electronic Direct/ACH Transactions
          • Commercial Cash Transactions
          • Commercial Other Paper Transactions
          • Personal Cash Transactions
          • Personal Other Paper Transactions
      • Mobile M-Commerce Proximity
      • Mobile M-Commerce Remote
    • Tablet M-Commerce
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This report originates from Passport, our Financial Cards and Payments research and analysis database.

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