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Country Report

Financial Cards and Payments in

Financial Cards and Payments in Egypt

47 pages, Nov 2019

US$2,100

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Executive Summary

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Digitalisation and banks’ expanding geographical coverage driving growth in financial cards

Financial cards and payments in Egypt continued to perform positively in 2019, despite facing challenges, such as relatively low card penetration rates, underdeveloped payment infrastructure, a large rural population and the strong presence of traditional retailers in the country. The market as a whole benefited as banks increased the geographical coverage of their branch and ATM networks.

Government pursuing financial inclusion and cashless payment policies

The government, through the Central Bank of Egypt, is committed to policies designed to encourage a cashless future in the country. A total of 12 Egyptian banks have already implemented mobile wallets into their financial systems and more are expected to follow suit in the near future.

Egyptians gaining confidence in using electronic payments and transfers

In line with improvements in financial awareness and education, Egyptians are steadily gaining confidence in the banking system. As a result, a growing number of consumers are now willing to make electronic transfers and payments.

Government introduces the Meeza National Payment Scheme

Meeza is a financial inclusion initiative from the Egyptian government to aid the push towards cashless payments. Meeza, which is designed to be an Egyptian National Payment Scheme, was developed by Egyptian Banks Company under the supervision of The Central Bank of Egypt.

Financial cards and payments expected to see continued growth

The outlook for financial cards and payments in Egypt over the forecast period is broadly favourable. Bar the generally more exclusive charge cards, the entire market will continue to benefit from economic improvements and efforts by the government, banking institutions and other industry players to increase financial inclusion, particularly via digital services and m-commerce platforms.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Financial Cards and Payments industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Financial Cards and Payments industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Financial Cards and Payments in Egypt market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Financial Cards and Payments in Egypt?
What are the major operators and issuers in Egypt?
How will regulation impact the market?
What is the current state of emerging payment technologies such as mobile commerce?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Financial Cards and Payments in Egypt, originate from our database within our Consumer Finance market share and market size database, Passport, a platform which analyses Consumer Finance in 46 countries and globally.

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Financial Cards and Payments in Egypt - Industry Overview

EXECUTIVE SUMMARY

Digitalisation and banks’ expanding geographical coverage driving growth in financial cards

Government pursuing financial inclusion and cashless payment policies

Egyptians gaining confidence in using electronic payments and transfers

Government introduces the Meeza National Payment Scheme

Financial cards and payments expected to see continued growth

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2014-2019
Table 2 Number of ATMs: Units 2014-2019
Table 3 Value Lost to Fraud 2014-2019
Table 4 Card Expenditure by Location 2019
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 6 Domestic versus Foreign Spend 2019

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 8 Financial Cards by Category: Number of Accounts 2014-2019
Table 9 Financial Cards Transactions by Category: Value 2014-2019
Table 10 Financial Cards by Category: Number of Transactions 2014-2019
Table 11 Consumer Payments by Category: Value 2014-2019
Table 12 Consumer Payments by Category: Number of Transactions 2014-2019
Table 13 M-Commerce by Category: Value 2014-2019
Table 14 M-Commerce by Category: % Value Growth 2014-2019
Table 15 Financial Cards: Number of Cards by Issuer 2014-2018
Table 16 Financial Cards: Number of Cards by Operator 2014-2018
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 20 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 21 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 22 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 23 Forecast Consumer Payments by Category: Value 2019-2024
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 25 Forecast M-Commerce by Category: Value 2019-2024
Table 26 Forecast M-Commerce by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Charge Cards in Egypt - Category analysis

HEADLINES

PROSPECTS

Struggling economy limits appeal of charge cards

Small niche of privilege charge cards as loyalty devices

Islamic banking could provide opportunities as “cashback cards” for charge cards

COMPETITIVE LANDSCAPE

American Express remains the sole charge card operator in Egypt

American Express adjusts its competitive strategy

Bank Audi offering a range of Islamic Financing products

CATEGORY DATA

Table 27 Charge Cards: Number of Cards in Circulation 2014-2019
Table 28 Charge Cards Transactions 2014-2019
Table 29 Charge Cards in Circulation: % Growth 2014-2019
Table 30 Charge Cards Transactions: % Growth 2014-2019
Table 31 Commercial Charge Cards: Number of Cards in Circulation 2014-2019
Table 32 Commercial Charge Cards Transactions 2014-2019
Table 33 Commercial Charge Cards in Circulation: % Growth 2014-2019
Table 34 Commercial Charge Cards Transactions: % Growth 2014-2019
Table 35 Personal Charge Cards: Number of Cards in Circulation 2014-2019
Table 36 Personal Charge Cards Transactions 2014-2019
Table 37 Personal Charge Cards in Circulation: % Growth 2014-2019
Table 38 Personal Charge Cards Transactions: % Growth 2014-2019
Table 39 Charge Cards: Number of Cards by Issuer 2014-2018
Table 40 Charge Cards: Number of Cards by Operator 2014-2018
Table 41 Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 42 Charge Cards Payment Transaction Value by Operator 2014-2018
Table 43 Commercial Charge Cards: Number of Cards by Issuer 2014-2018
Table 44 Commercial Charge Cards: Number of Cards by Operator 2014-2018
Table 45 Commercial Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 46 Commercial Charge Cards Payment Transaction Value by Operator 2014-2018
Table 47 Personal Charge Cards: Number of Cards by Issuer 2014-2018
Table 48 Personal Charge Cards: Number of Cards by Operator 2014-2018
Table 49 Personal Charge Cards Transaction Value by Issuer 2014-2018
Table 50 Personal Charge Cards Transaction Value by Operator 2014-2018
Table 51 Forecast Charge Cards: Number of Cards in Circulation 2019-2024
Table 52 Forecast Charge Cards Transactions 2019-2024
Table 53 Forecast Charge Cards in Circulation: % Growth 2019-2024
Table 54 Forecast Charge Cards Transactions: % Growth 2019-2024
Table 55 Forecast Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 56 Forecast Commercial Charge Cards Transactions 2019-2024
Table 57 Forecast Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 58 Forecast Commercial Charge Cards Transactions: % Growth 2019-2024
Table 59 Forecast Personal Charge Cards: Number of Cards in Circulation 2019-2024
Table 60 Forecast Personal Charge Cards Transactions 2019-2024
Table 61 Forecast Personal Charge Cards in Circulation: % Growth 2019-2024
Table 62 Forecast Personal Charge Cards Transactions: % Growth 2019-2024

Credit Cards in Egypt - Category analysis

HEADLINES

PROSPECTS

Banks and merchants teaming up to offer deals to consumers

Credit card payments will benefit from CBE’s plans for a million electronic points of sale by 2021

Economic improvements support expansion of commercial credit cards

COMPETITIVE LANDSCAPE

Mastercard remains the leading credit card operator in value terms

National Bank of Egypt remains the leading credit card issuer

Banks use loyalty and reward programmes to stimulate credit card spending

CATEGORY DATA

Table 63 Credit Cards: Number of Cards in Circulation 2014-2019
Table 64 Credit Cards Transactions 2014-2019
Table 65 Credit Cards in Circulation: % Growth 2014-2019
Table 66 Credit Cards Transactions: % Growth 2014-2019
Table 67 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 68 Commercial Credit Cards Transactions 2014-2019
Table 69 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 70 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 71 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 72 Personal Credit Cards Transactions 2014-2019
Table 73 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 74 Personal Credit Cards Transactions: % Growth 2014-2019
Table 75 Credit Cards: Number of Cards by Issuer 2014-2018
Table 76 Credit Cards: Number of Cards by Operator 2014-2018
Table 77 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 78 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 79 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 80 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 81 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 82 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 83 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 84 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 85 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 86 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 87 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 88 Forecast Credit Cards Transactions 2019-2024
Table 89 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 90 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 91 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 92 Forecast Commercial Credit Cards Transactions 2019-2024
Table 93 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 94 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 95 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 96 Forecast Personal Credit Cards Transactions 2019-2024
Table 97 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 98 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in Egypt - Category analysis

HEADLINES

PROSPECTS

Digital banking services helping to improve the performance of debit cards

Government-issued Meeza card could result in a major shift in the world of debit payments

Increased awareness of and confidence in using financial services

COMPETITIVE LANDSCAPE

Mastercard and Visa the dominant debit card operators, National Bank of Egypt the leading debit card issuer

Regional banks eying the Egyptian market

CBE selects 28 banks for mobile payments as Bank Misr commits to supplying 250,000 QR codes

CATEGORY DATA

Table 99 Debit Cards: Number of Cards in Circulation 2014-2019
Table 100 Debit Cards Transactions 2014-2019
Table 101 Debit Cards in Circulation: % Growth 2014-2019
Table 102 Debit Cards Transactions: % Growth 2014-2019
Table 103 Debit Cards: Number of Cards by Issuer 2014-2018
Table 104 Debit Cards: Number of Cards by Operator 2014-2018
Table 105 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 106 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 107 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 108 Forecast Debit Cards Transactions 2019-2024
Table 109 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 110 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in Egypt - Category analysis

HEADLINES

PROSPECTS

Government’s new Meeza cards to drive financial inclusion and transition to a cashless society

Gift cards growing in popularity and offering potential for growth

More businesses turn to open loop cards for payroll needs

COMPETITIVE LANDSCAPE

Visa remains the leading operator in open loop pre-paid cards

National Bank of Egypt and Bank Misr are the leading issuers of pre-paid cards

Non-banking entities embrace closed loop pre-paid cards

CATEGORY DATA

Table 111 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 112 Pre-paid Cards Transactions 2014-2019
Table 113 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 114 Pre-paid Cards Transactions: % Growth 2014-2019
Table 115 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 117 Open Loop Pre-paid Cards Transactions 2014-2019
Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 119 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 120 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 121 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 122 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 132 Forecast Pre-paid Cards Transactions 2019-2024
Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 134 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 137 Forecast Open Loop Pre-paid Cards Transactions 2019-2024

Megatrends

Country Report

Financial Cards and Payments in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

Digitalisation and banks’ expanding geographical coverage driving growth in financial cards

Government pursuing financial inclusion and cashless payment policies

Egyptians gaining confidence in using electronic payments and transfers

Government introduces the Meeza National Payment Scheme

Financial cards and payments expected to see continued growth

Overview

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Samples (FAQs about samples):

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Table of Contents

Financial Cards and Payments in Egypt - Industry Overview

EXECUTIVE SUMMARY

Digitalisation and banks’ expanding geographical coverage driving growth in financial cards

Government pursuing financial inclusion and cashless payment policies

Egyptians gaining confidence in using electronic payments and transfers

Government introduces the Meeza National Payment Scheme

Financial cards and payments expected to see continued growth

MARKET INDICATORS

MARKET DATA

SOURCES

Charge Cards in Egypt - Category analysis

HEADLINES

PROSPECTS

Struggling economy limits appeal of charge cards

Small niche of privilege charge cards as loyalty devices

Islamic banking could provide opportunities as “cashback cards” for charge cards

COMPETITIVE LANDSCAPE

American Express remains the sole charge card operator in Egypt

American Express adjusts its competitive strategy

Bank Audi offering a range of Islamic Financing products

CATEGORY DATA

Credit Cards in Egypt - Category analysis

HEADLINES

PROSPECTS

Banks and merchants teaming up to offer deals to consumers

Credit card payments will benefit from CBE’s plans for a million electronic points of sale by 2021

Economic improvements support expansion of commercial credit cards

COMPETITIVE LANDSCAPE

Mastercard remains the leading credit card operator in value terms

National Bank of Egypt remains the leading credit card issuer

Banks use loyalty and reward programmes to stimulate credit card spending

CATEGORY DATA

Debit Cards in Egypt - Category analysis

HEADLINES

PROSPECTS

Digital banking services helping to improve the performance of debit cards

Government-issued Meeza card could result in a major shift in the world of debit payments

Increased awareness of and confidence in using financial services

COMPETITIVE LANDSCAPE

Mastercard and Visa the dominant debit card operators, National Bank of Egypt the leading debit card issuer

Regional banks eying the Egyptian market

CBE selects 28 banks for mobile payments as Bank Misr commits to supplying 250,000 QR codes

CATEGORY DATA

Pre-Paid Cards in Egypt - Category analysis

HEADLINES

PROSPECTS

Government’s new Meeza cards to drive financial inclusion and transition to a cashless society

Gift cards growing in popularity and offering potential for growth

More businesses turn to open loop cards for payroll needs

COMPETITIVE LANDSCAPE

Visa remains the leading operator in open loop pre-paid cards

National Bank of Egypt and Bank Misr are the leading issuers of pre-paid cards

Non-banking entities embrace closed loop pre-paid cards

CATEGORY DATA

Store Cards in Egypt - Category analysis

PROSPECTS

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