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Country Report

Financial Cards and Payments in

Financial Cards and Payments in Italy

50 pages, Nov 2018

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The use of financial cards in Italy continues to grow strongly

In 2018, many Italian consumers continued to use cash as their payment method of choice due to this being a strong cultural habit in the country. However, the use of both cash and financial cards is increasing in Italy.

Commercial debit and open loop pre-paid cards the best performers

Industry players are increasingly offering financial cards which target the needs of businesses. The market is thus witnessing an ongoing rise in the number of commercial debit cards as well as commercial pre-paid cards, largely at the expense of commercial credit and charge cards.

New regulations in place

At the beginning of 2018 the revised European Payment Services Directive (PSD2) entered into force. The new regulation forces banks to disclose information on customers’ account data to third-party companies with a view to fostering innovation and competition in the marketplace.

Positive performance from digital payments

The digital payments arena in Italy is growing. It is being driven by the changing attitudes and behaviour of Italian consumers and traders, as well as by the strong rise of both proximity and remote mobile payments.

Healthy outlook for financial cards

Over the forecast period it is expected that financial cards in Italy will continue to see an increase in terms of number of cards in circulation and transaction volume and value, largely at the expense of cash. Nevertheless, in order to gain share in an increasingly competitive marketplace, players will need not only to provide new contactless financial cards but also invest heavily in innovation, with a focus on the digital channel as a way to better engage with their customers, particularly younger ones, which comprise an important target audience for innovative payment instruments.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Financial Cards and Payments industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Financial Cards and Payments industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Financial Cards and Payments in Italy market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Financial Cards and Payments in Italy?
What are the major operators and issuers in Italy?
How will regulation impact the market?
What is the current state of emerging payment technologies such as mobile commerce?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Financial Cards and Payments in Italy, originate from our database within our Consumer Finance market share and market size database, Passport, a platform which analyses Consumer Finance in 46 countries and globally.

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Financial Cards and Payments in Italy - Industry Overview

EXECUTIVE SUMMARY

The use of financial cards in Italy continues to grow strongly

Commercial debit and open loop pre-paid cards the best performers

New regulations in place

Positive performance from digital payments

Healthy outlook for financial cards

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2013-2018
Table 2 Number of ATMs: Units 2013-2018
Table 3 Value Lost to Fraud 2013-2018
Table 4 Card Expenditure by Location 2017
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2013-2018
Table 6 Domestic versus Foreign Spend 2018

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2013-2018
Table 8 Financial Cards by Category: Number of Accounts 2013-2018
Table 9 Financial Cards Transactions by Category: Value 2013-2018
Table 10 Financial Cards by Category: Number of Transactions 2013-2018
Table 11 Consumer Payments by Category: Value 2013-2018
Table 12 Consumer Payments by Category: Number of Transactions 2013-2018
Table 13 M-Commerce by Category: Value 2013-2018
Table 14 M-Commerce by Category: % Value Growth 2013-2018
Table 15 Financial Cards: Number of Cards by Issuer 2013-2017
Table 16 Financial Cards: Number of Cards by Operator 2013-2017
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2013-2017
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2013-2017
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 20 Forecast Financial Cards by Category: Number of Accounts 2018-2023
Table 21 Forecast Financial Cards Transactions by Category: Value 2018-2023
Table 22 Forecast Financial Cards by Category: Number of Transactions 2018-2023
Table 23 Forecast Consumer Payments by Category: Value 2018-2023
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2018-2023
Table 25 Forecast M-Commerce by Category: Value 2018-2023
Table 26 Forecast M-Commerce by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Charge Cards in Italy - Category analysis

HEADLINES

PROSPECTS

Charge cards expected to continue to record a positive performance

Payments made through wearables set to gain ground

Innovation within the legislative framework

COMPETITIVE LANDSCAPE

Easier payments on public transport

The leading players in charge cards

CATEGORY DATA

Table 27 Charge Cards: Number of Cards in Circulation 2013-2018
Table 28 Charge Cards Transactions 2013-2018
Table 29 Charge Cards in Circulation: % Growth 2013-2018
Table 30 Charge Cards Transactions: % Growth 2013-2018
Table 31 Commercial Charge Cards: Number of Cards in Circulation 2013-2018
Table 32 Commercial Charge Cards Transactions 2013-2018
Table 33 Commercial Charge Cards in Circulation: % Growth 2013-2018
Table 34 Commercial Charge Cards Transactions: % Growth 2013-2018
Table 35 Personal Charge Cards: Number of Cards in Circulation 2013-2018
Table 36 Personal Charge Cards Transactions 2013-2018
Table 37 Personal Charge Cards in Circulation: % Growth 2013-2018
Table 38 Personal Charge Cards Transactions: % Growth 2013-2018
Table 39 Charge Cards: Number of Cards by Issuer 2013-2017
Table 40 Charge Cards: Number of Cards by Operator 2013-2017
Table 41 Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 42 Charge Cards Payment Transaction Value by Operator 2013-2017
Table 43 Commercial Charge Cards: Number of Cards by Issuer 2013-2017
Table 44 Commercial Charge Cards: Number of Cards by Operator 2013-2017
Table 45 Commercial Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 46 Commercial Charge Cards Payment Transaction Value by Operator 2013-2017
Table 47 Personal Charge Cards: Number of Cards by Issuer 2013-2017
Table 48 Personal Charge Cards: Number of Cards by Operator 2013-2017
Table 49 Personal Charge Cards Transaction Value by Issuer 2013-2017
Table 50 Personal Charge Cards Transaction Value by Operator 2013-2017
Table 51 Forecast Charge Cards: Number of Cards in Circulation 2018-2023
Table 52 Forecast Charge Cards Transactions 2018-2023
Table 53 Forecast Charge Cards in Circulation: % Growth 2018-2023
Table 54 Forecast Charge Cards Transactions: % Growth 2018-2023
Table 55 Forecast Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 56 Forecast Commercial Charge Cards Transactions 2018-2023
Table 57 Forecast Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 58 Forecast Commercial Charge Cards Transactions: % Growth 2018-2023
Table 59 Forecast Personal Charge Cards: Number of Cards in Circulation 2018-2023
Table 60 Forecast Personal Charge Cards Transactions 2018-2023
Table 61 Forecast Personal Charge Cards in Circulation: % Growth 2018-2023
Table 62 Forecast Personal Charge Cards Transactions: % Growth 2018-2023

Credit Cards in Italy - Category analysis

HEADLINES

PROSPECTS

Positive but slow value growth for credit cards in 2018

Decline in average spend per transaction

Digital payments on the rise

COMPETITIVE LANDSCAPE

The launch of Samsung Pay

Visa is innovating in the transportation sector

CATEGORY DATA

Table 63 Credit Cards: Number of Cards in Circulation 2013-2018
Table 64 Credit Cards Transactions 2013-2018
Table 65 Credit Cards in Circulation: % Growth 2013-2018
Table 66 Credit Cards Transactions: % Growth 2013-2018
Table 67 Commercial Credit Cards: Number of Cards in Circulation 2013-2018
Table 68 Commercial Credit Cards Transactions 2013-2018
Table 69 Commercial Credit Cards in Circulation: % Growth 2013-2018
Table 70 Commercial Credit Cards Transactions: % Growth 2013-2018
Table 71 Personal Credit Cards: Number of Cards in Circulation 2013-2018
Table 72 Personal Credit Cards Transactions 2013-2018
Table 73 Personal Credit Cards in Circulation: % Growth 2013-2018
Table 74 Personal Credit Cards Transactions: % Growth 2013-2018
Table 75 Credit Cards: Number of Cards by Issuer 2013-2017
Table 76 Credit Cards: Number of Cards by Operator 2013-2017
Table 77 Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 78 Credit Cards Payment Transaction Value by Operator 2013-2017
Table 79 Commercial Credit Cards: Number of Cards by Issuer 2013-2017
Table 80 Commercial Credit Cards: Number of Cards by Operator 2013-2017
Table 81 Commercial Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 82 Commercial Credit Cards Payment Transaction Value by Operator 2013-2017
Table 83 Personal Credit Cards: Number of Cards by Issuer 2013-2017
Table 84 Personal Credit Cards: Number of Cards by Operator 2013-2017
Table 85 Personal Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 86 Personal Credit Cards Payment Transaction Value by Operator 2013-2017
Table 87 Forecast Credit Cards: Number of Cards in Circulation 2018-2023
Table 88 Forecast Credit Cards Transactions 2018-2023
Table 89 Forecast Credit Cards in Circulation: % Growth 2018-2023
Table 90 Forecast Credit Cards Transactions: % Growth 2018-2023
Table 91 Forecast Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 92 Forecast Commercial Credit Cards Transactions 2018-2023
Table 93 Forecast Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 94 Forecast Commercial Credit Cards Transactions: % Growth 2018-2023
Table 95 Forecast Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 96 Forecast Personal Credit Cards Transactions 2018-2023
Table 97 Forecast Personal Credit Cards in Circulation: % Growth 2018-2023
Table 98 Forecast Personal Credit Cards Transactions: % Growth 2018-2023

Debit Cards in Italy - Category analysis

HEADLINES

PROSPECTS

Debit cards’ positive performance expected to continue over the forecast period

Commercial debit cards on the rise

Innovation and customisation to attract clients

COMPETITIVE LANDSCAPE

Wearable devices enter the fray

A greater focus on innovation so as to remain competitive

Contactless payments to become more widespread

CATEGORY DATA

Table 99 Debit Cards: Number of Cards in Circulation 2013-2018
Table 100 Debit Cards Transactions 2013-2018
Table 101 Debit Cards in Circulation: % Growth 2013-2018
Table 102 Debit Cards Transactions: % Growth 2013-2018
Table 103 Debit Cards: Number of Cards by Issuer 2013-2017
Table 104 Debit Cards: Number of Cards by Operator 2013-2017
Table 105 Debit Cards Payment Transaction Value by Issuer 2013-2017
Table 106 Debit Cards Payment Transaction Value by Operator 2013-2017
Table 107 Forecast Debit Cards: Number of Cards in Circulation 2018-2023
Table 108 Forecast Debit Cards Transactions 2018-2023
Table 109 Forecast Debit Cards in Circulation: % Growth 2018-2023
Table 110 Forecast Debit Cards Transactions: % Growth 2018-2023

Pre-Paid Cards in Italy - Category analysis

HEADLINES

PROSPECTS

A further strong performance expected from pre-paid cards over the forecast period

Younger consumers the category’s main target audience

Open loop pre-paid cards set to remain popular

COMPETITIVE LANDSCAPE

Commercial pre-paid cards on the rise

New launches within digital payments

CATEGORY DATA

Table 111 Pre-paid Cards: Number of Cards in Circulation 2013-2018
Table 112 Pre-paid Cards Transactions 2013-2018
Table 113 Pre-paid Cards in Circulation: % Growth 2013-2018
Table 114 Pre-paid Cards Transactions: % Growth 2013-2018
Table 115 Closed Loop Pre-paid Cards Transactions 2013-2018
Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 117 Open Loop Pre-paid Cards Transactions 2013-2018
Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 119 Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 120 Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 121 Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 122 Pre-paid Cards Transaction Value by Operator 2013-2017
Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 132 Forecast Pre-paid Cards Transactions 2018-2023
Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2018-2023
Table 134 Forecast Pre-paid Cards Transactions: % Growth 2018-2023
Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2018-2023
Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 137 Forecast Open Loop Pre-paid Cards Transactions 2018-2023
Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2018-2023

Store Cards in Italy - Category analysis

HEADLINES

PROSPECTS

Decline of store cards expected to continue over the forecast period

Fierce competition to hamper the category’s future performance

COMPETITIVE LANDSCAPE

Carrefour and Esselunga remain the leading players

Innovation to remain crucial over the forecast period

CATEGORY DATA

Table 139 Store Cards: Number of Cards in Circulation 2013-2018
Table 140 Store Cards Transactions 2013-2018
Table 141 Store Cards in Circulation: % Growth 2013-2018
Table 142 Store Cards Transactions: % Growth 2013-2018
Table 143 Store Cards: Number of Cards by Issuer 2013-2017
Table 144 Store Cards: Payment Transaction Value by Issuer 2013-2017
Table 145 Forecast Store Cards: Number of Cards in Circulation 2018-2023
Table 146 Forecast Store Cards Transactions 2018-2023
Table 147 Forecast Store Cards in Circulation: % Growth 2018-2023
Table 148 Forecast Store Cards Transactions: % Growth 2018-2023

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Megatrends

Country Report

Financial Cards and Payments in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

The use of financial cards in Italy continues to grow strongly

Commercial debit and open loop pre-paid cards the best performers

New regulations in place

Positive performance from digital payments

Healthy outlook for financial cards

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Financial Cards and Payments in Italy - Industry Overview

EXECUTIVE SUMMARY

The use of financial cards in Italy continues to grow strongly

Commercial debit and open loop pre-paid cards the best performers

New regulations in place

Positive performance from digital payments

Healthy outlook for financial cards

MARKET INDICATORS

MARKET DATA

SOURCES

Charge Cards in Italy - Category analysis

HEADLINES

PROSPECTS

Charge cards expected to continue to record a positive performance

Payments made through wearables set to gain ground

Innovation within the legislative framework

COMPETITIVE LANDSCAPE

Easier payments on public transport

The leading players in charge cards

CATEGORY DATA

Credit Cards in Italy - Category analysis

HEADLINES

PROSPECTS

Positive but slow value growth for credit cards in 2018

Decline in average spend per transaction

Digital payments on the rise

COMPETITIVE LANDSCAPE

The launch of Samsung Pay

Visa is innovating in the transportation sector

CATEGORY DATA

Debit Cards in Italy - Category analysis

HEADLINES

PROSPECTS

Debit cards’ positive performance expected to continue over the forecast period

Commercial debit cards on the rise

Innovation and customisation to attract clients

COMPETITIVE LANDSCAPE

Wearable devices enter the fray

A greater focus on innovation so as to remain competitive

Contactless payments to become more widespread

CATEGORY DATA

Pre-Paid Cards in Italy - Category analysis

HEADLINES

PROSPECTS

A further strong performance expected from pre-paid cards over the forecast period

Younger consumers the category’s main target audience

Open loop pre-paid cards set to remain popular

COMPETITIVE LANDSCAPE

Commercial pre-paid cards on the rise

New launches within digital payments

CATEGORY DATA

Store Cards in Italy - Category analysis

HEADLINES

PROSPECTS

Decline of store cards expected to continue over the forecast period

Fierce competition to hamper the category’s future performance

COMPETITIVE LANDSCAPE

Carrefour and Esselunga remain the leading players

Innovation to remain crucial over the forecast period

CATEGORY DATA

Why buy this report?

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