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Country Report

Financial Cards and Payments in

Financial Cards and Payments in Italy

Oct 2020

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Executive Summary

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COVID-19 impact on consumer payments

The COVID-19 pandemic has strongly affected consumer payments in Italy, moving people away from using cash, for fear of spreading the virus, in favour of using financial cards and electronic payments. The performances of financial cards have been driven by the COVID-19 pandemic, as, during lockdown, with consumers spending much more time at home than usual and most non-essential stores closed, there was a strong increase in online shopping and related online payments.

COVID-19 country impact

The whole of Italy was declared a protected area by decree and placed under lockdown from 9 March. This extended the restrictions already in force in Lombardy and the 14 northern provinces most affected by COVID-19, with nationwide lockdown set to last from 10 March until 3 April.

Financial card payments continue to increase their share of overall consumer spending

Consumer spending as a whole was negatively affected by the COVID-19 pandemic, the measures taken to contain its spread and the economic consequences of these measures. However, financial cards performed much better than overall consumer spending in 2020, buoyed by a number of factors.

M-commerce continues to record dynamic growth

M-commerce continues to grow in importance within the Italian payments landscape and it is expected to continue to seeing increasing sales over the forecast period thanks to the widespread capability among Italian consumers to use this technology, given the fact that smartphones are widely present in the country. At the same time, consumers are also becoming increasingly aware of the benefits of m-commerce, including the possibility of making convenient, fast and secure payments anywhere and at any time.

Players look to help customers affected by the pandemic and its economic impact

Players have been introducing measures to help Italians get through the COVID-19 pandemic, both consumers and businesses. For example, they have been extending the timeframes for credit and charge card repayments to give consumers longer to pay back their borrowings, but also reducing or eliminating commissions charged to retailers and service providers.

What next for consumer payments?

The changed behaviour of Italian consumers due to the COVID-19 pandemic, including the increased usage of digital payments, a preference for using financial cards rather than cash, as well as the preference for contactless transactions, is expected to continue to be seen, at least among many, even if not all, locals. These trends are also likely to continue increasing in the coming years, as more people come to know the benefits of conducting transactions in this way.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Financial Cards and Payments industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Financial Cards and Payments industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Financial Cards and Payments in Italy market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Financial Cards and Payments in Italy?
What are the major operators and issuers in Italy?
How will regulation impact the market?
What is the current state of emerging payment technologies such as mobile commerce?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Financial Cards and Payments in Italy, originate from our database within our Consumer Finance market share and market size database, Passport, a platform which analyses Consumer Finance in 46 countries and globally.

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Financial Cards and Payments in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Financial card payments continue to increase their share of overall consumer spending

M-commerce continues to record dynamic growth

Players look to help customers affected by the pandemic and its economic impact

What next for consumer payments?

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2015-2020
Table 2 Number of ATMs: Units 2015-2020
Table 3 Value Lost to Fraud 2015-2020
Table 4 Card Expenditure by Location 2020
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 6 Domestic versus Foreign Spend 2020

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 8 Financial Cards by Category: Number of Accounts 2015-2020
Table 9 Financial Cards Transactions by Category: Value 2015-2020
Table 10 Financial Cards by Category: Number of Transactions 2015-2020
Table 11 Consumer Payments by Category: Value 2015-2020
Table 12 Consumer Payments by Category: Number of Transactions 2015-2020
Table 13 M-Commerce by Category: Value 2015-2020
Table 14 M-Commerce by Category: % Value Growth 2015-2020
Table 15 Financial Cards: Number of Cards by Issuer 2015-2019
Table 16 Financial Cards: Number of Cards by Operator 2015-2019
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 20 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 21 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 22 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 23 Forecast Consumer Payments by Category: Value 2020-2025
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 25 Forecast M-Commerce by Category: Value 2020-2025
Table 26 Forecast M-Commerce by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

Charge Cards in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic drives the use of contactless payments on charge cards

Diners Club offers extended repayment windows for consumers and zero commission on business payments

Increasing levels of food delivery help drive digital card payments

RECOVERY AND OPPORTUNITIES

Growth expected for charge cards over the forecast period

Sustainability an important consideration for Italian consumers

Players will look to make an increasing social contribution

CATEGORY DATA

Table 27 Charge Cards: Number of Cards in Circulation 2015-2020
Table 28 Charge Cards Transactions 2015-2020
Table 29 Charge Cards in Circulation: % Growth 2015-2020
Table 30 Charge Cards Transactions: % Growth 2015-2020
Table 31 Commercial Charge Cards: Number of Cards in Circulation 2015-2020
Table 32 Commercial Charge Cards Transactions 2015-2020
Table 33 Commercial Charge Cards in Circulation: % Growth 2015-2020
Table 34 Commercial Charge Cards Transactions: % Growth 2015-2020
Table 35 Personal Charge Cards: Number of Cards in Circulation 2015-2020
Table 36 Personal Charge Cards Transactions 2015-2020
Table 37 Personal Charge Cards in Circulation: % Growth 2015-2020
Table 38 Personal Charge Cards Transactions: % Growth 2015-2020
Table 39 Charge Cards: Number of Cards by Issuer 2015-2019
Table 40 Charge Cards: Number of Cards by Operator 2015-2019
Table 41 Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 42 Charge Cards Payment Transaction Value by Operator 2015-2019
Table 43 Commercial Charge Cards: Number of Cards by Issuer 2015-2019
Table 44 Commercial Charge Cards: Number of Cards by Operator 2015-2019
Table 45 Commercial Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 46 Commercial Charge Cards Payment Transaction Value by Operator 2015-2019
Table 47 Personal Charge Cards: Number of Cards by Issuer 2015-2019
Table 48 Personal Charge Cards: Number of Cards by Operator 2015-2019
Table 49 Personal Charge Cards Transaction Value by Issuer 2015-2019
Table 50 Personal Charge Cards Transaction Value by Operator 2015-2019
Table 51 Forecast Charge Cards: Number of Cards in Circulation 2020-2025
Table 52 Forecast Charge Cards Transactions 2020-2025
Table 53 Forecast Charge Cards in Circulation: % Growth 2020-2025
Table 54 Forecast Charge Cards Transactions: % Growth 2020-2025
Table 55 Forecast Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 56 Forecast Commercial Charge Cards Transactions 2020-2025
Table 57 Forecast Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 58 Forecast Commercial Charge Cards Transactions: % Growth 2020-2025
Table 59 Forecast Personal Charge Cards: Number of Cards in Circulation 2020-2025
Table 60 Forecast Personal Charge Cards Transactions 2020-2025
Table 61 Forecast Personal Charge Cards in Circulation: % Growth 2020-2025
Table 62 Forecast Personal Charge Cards Transactions: % Growth 2020-2025

Credit Cards in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 pandemic increases the use of credit cards as a safe and hygienic payment method

Online shopping, including card payment, becomes more common during the pandemic

The pandemic encourages use of contactless payments due to hygiene reasons

RECOVERY AND OPPORTUNITIES

Further collaboration expected between players in the credit card space

Average spend per transaction likely to continue falling as consumers become more familiar with using credit cards

Players will need to educate consumers on the benefits of non-card digital payments

CATEGORY DATA

Table 63 Credit Cards: Number of Cards in Circulation 2015-2020
Table 64 Credit Cards Transactions 2015-2020
Table 65 Credit Cards in Circulation: % Growth 2015-2020
Table 66 Credit Cards Transactions: % Growth 2015-2020
Table 67 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 68 Commercial Credit Cards Transactions 2015-2020
Table 69 Commercial Credit Cards in Circulation: % Growth 2015-2020
Table 70 Commercial Credit Cards Transactions: % Growth 2015-2020
Table 71 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 72 Personal Credit Cards Transactions 2015-2020
Table 73 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 74 Personal Credit Cards Transactions: % Growth 2015-2020
Table 75 Credit Cards: Number of Cards by Issuer 2015-2019
Table 76 Credit Cards: Number of Cards by Operator 2015-2019
Table 77 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 78 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 79 Commercial Credit Cards: Number of Cards by Issuer 2015-2019
Table 80 Commercial Credit Cards: Number of Cards by Operator 2015-2019
Table 81 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 82 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019
Table 83 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 84 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 85 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 86 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 87 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 88 Forecast Credit Cards Transactions 2020-2025
Table 89 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 90 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 91 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 92 Forecast Commercial Credit Cards Transactions 2020-2025
Table 93 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 94 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025
Table 95 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 96 Forecast Personal Credit Cards Transactions 2020-2025
Table 97 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 98 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Debit transactions continue to dominate card spending

Commercial debit card growth comes to an abrupt halt in 2020

COVID-19 serving to speed up the digital revolution

RECOVERY AND OPPORTUNITIES

Further work needed to continue moving consumers away from cash

Debit cards will continue to play a major role in the growth of contactless payments

Appealing to consumers through sustainability

CATEGORY DATA

Table 99 Debit Cards: Number of Cards in Circulation 2015-2020
Table 100 Debit Cards Transactions 2015-2020
Table 101 Debit Cards in Circulation: % Growth 2015-2020
Table 102 Debit Cards Transactions: % Growth 2015-2020
Table 103 Debit Cards: Number of Cards by Issuer 2015-2019
Table 104 Debit Cards: Number of Cards by Operator 2015-2019
Table 105 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 106 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 107 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 108 Forecast Debit Cards Transactions 2020-2025
Table 109 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 110 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Contactless payments receive additional impetus from the pandemic

Pre-paid cards considered as a safe option for making online payments

Average spend per transaction declining during the pandemic

RECOVERY AND OPPORTUNITIES

Public transport to see growing use of pre-paid cards

Authorities will encourage digital payments as a means to shrinking the shadow economy

Security of pre-paid cards will help drive digital payment use

CATEGORY DATA

Table 111 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 112 Pre-paid Cards Transactions 2015-2020
Table 113 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 114 Pre-paid Cards Transactions: % Growth 2015-2020
Table 115 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 117 Open Loop Pre-paid Cards Transactions 2015-2020
Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 119 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 120 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 121 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 122 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 132 Forecast Pre-paid Cards Transactions 2020-2025
Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 134 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 137 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

KEY DATA FINDINGS

2020 IMPACT

Contactless payments receive additional impetus from the pandemic

Pre-paid cards considered as a safe option for making online payments

Average spend per transaction declining during the pandemic

RECOVERY AND OPPORTUNITIES

Public transport to see growing use of pre-paid cards

Authorities will encourage digital payments as a means to shrinking the shadow economy

Security of pre-paid cards will help drive digital payment use

CATEGORY DATA

Table 139 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 140 Pre-paid Cards Transactions 2015-2020
Table 141 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 142 Pre-paid Cards Transactions: % Growth 2015-2020
Table 143 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 144 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 145 Open Loop Pre-paid Cards Transactions 2015-2020
Table 146 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 147 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 148 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 149 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 150 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 151 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 152 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 153 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 154 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 155 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 156 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 157 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 158 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 159 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 160 Forecast Pre-paid Cards Transactions 2020-2025
Table 161 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 162 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 163 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 164 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 165 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 166 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Consumers increasingly favour other types of financial cards

Store card use driven by consumers buying more online during the pandemic

Contactless transactions on the rise during 2020

RECOVERY AND OPPORTUNITIES

Store cards will continue to be cannibalised by other cards

As consumers reduce their number of financial cards, store cards look likely to increasingly lose out

Retailers to fight back with cheaper and improved products and services

CATEGORY DATA

Table 167 Store Cards: Number of Cards in Circulation 2015-2020
Table 168 Store Cards Transactions 2015-2020
Table 169 Store Cards in Circulation: % Growth 2015-2020
Table 170 Store Cards Transactions: % Growth 2015-2020
Table 171 Store Cards: Number of Cards by Issuer 2015-2019
Table 172 Store Cards: Payment Transaction Value by Issuer 2015-2019
Table 173 Forecast Store Cards: Number of Cards in Circulation 2020-2025
Table 174 Forecast Store Cards Transactions 2020-2025
Table 175 Forecast Store Cards in Circulation: % Growth 2020-2025
Table 176 Forecast Store Cards Transactions: % Growth 2020-2025

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Megatrends

Country Report

Financial Cards and Payments in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on consumer payments

COVID-19 country impact

Financial card payments continue to increase their share of overall consumer spending

M-commerce continues to record dynamic growth

Players look to help customers affected by the pandemic and its economic impact

What next for consumer payments?

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Financial Cards and Payments in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Financial card payments continue to increase their share of overall consumer spending

M-commerce continues to record dynamic growth

Players look to help customers affected by the pandemic and its economic impact

What next for consumer payments?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Charge Cards in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Pandemic drives the use of contactless payments on charge cards

Diners Club offers extended repayment windows for consumers and zero commission on business payments

Increasing levels of food delivery help drive digital card payments

RECOVERY AND OPPORTUNITIES

Growth expected for charge cards over the forecast period

Sustainability an important consideration for Italian consumers

Players will look to make an increasing social contribution

CATEGORY DATA

Credit Cards in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The COVID-19 pandemic increases the use of credit cards as a safe and hygienic payment method

Online shopping, including card payment, becomes more common during the pandemic

The pandemic encourages use of contactless payments due to hygiene reasons

RECOVERY AND OPPORTUNITIES

Further collaboration expected between players in the credit card space

Average spend per transaction likely to continue falling as consumers become more familiar with using credit cards

Players will need to educate consumers on the benefits of non-card digital payments

CATEGORY DATA

Debit Cards in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Debit transactions continue to dominate card spending

Commercial debit card growth comes to an abrupt halt in 2020

COVID-19 serving to speed up the digital revolution

RECOVERY AND OPPORTUNITIES

Further work needed to continue moving consumers away from cash

Debit cards will continue to play a major role in the growth of contactless payments

Appealing to consumers through sustainability

CATEGORY DATA

Pre-Paid Cards in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Contactless payments receive additional impetus from the pandemic

Pre-paid cards considered as a safe option for making online payments

Average spend per transaction declining during the pandemic

RECOVERY AND OPPORTUNITIES

Public transport to see growing use of pre-paid cards

Authorities will encourage digital payments as a means to shrinking the shadow economy

Security of pre-paid cards will help drive digital payment use

CATEGORY DATA

KEY DATA FINDINGS

2020 IMPACT

Contactless payments receive additional impetus from the pandemic

Pre-paid cards considered as a safe option for making online payments

Average spend per transaction declining during the pandemic