Financial Cards and Payments in Taiwan

Financial Cards and Payments in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Major players maintain their dominance as product differentiation declines

The importance of younger consumers grows

Taiwan gradually moves towards greater digital accessibility

The year of LINE Pay

Mobile payments and young consumers will be the focus

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2013-2018
Table 2 Number of ATMs: Units 2013-2018
Table 3 Value Lost to Fraud 2013-2018
Table 4 Card Expenditure by Location 2017
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2013-2018
Table 6 Domestic versus Foreign Spend 2018

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2013-2018
Table 8 Financial Cards by Category: Number of Accounts 2013-2018
Table 9 Financial Cards Transactions by Category: Value 2013-2018
Table 10 Financial Cards by Category: Number of Transactions 2013-2018
Table 11 Consumer Payments by Category: Value 2013-2018
Table 12 Consumer Payments by Category: Number of Transactions 2013-2018
Table 13 M-Commerce by Category: Value 2013-2018
Table 14 M-Commerce by Category: % Value Growth 2013-2018
Table 15 Financial Cards: Number of Cards by Issuer 2013-2017
Table 16 Financial Cards: Number of Cards by Operator 2013-2017
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2013-2017
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2013-2017
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 20 Forecast Financial Cards by Category: Number of Accounts 2018-2023
Table 21 Forecast Financial Cards Transactions by Category: Value 2018-2023
Table 22 Forecast Financial Cards by Category: Number of Transactions 2018-2023
Table 23 Forecast Consumer Payments by Category: Value 2018-2023
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2018-2023
Table 25 Forecast M-Commerce by Category: Value 2018-2023
Table 26 Forecast M-Commerce by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Charge Cards in Taiwan - Category analysis

HEADLINES

PROSPECTS

The shift to younger consumers is an important change in operators’ approach

A more open and popular approach helps grow interest

A higher level of benefits compared with premium credit cards

COMPETITIVE LANDSCAPE

American Express’s clubhouse generates an aura of exclusivity

Taishin hints at the return of Diners Club

An aspirational premium product pathway

CATEGORY DATA

Table 27 Charge Cards: Number of Cards in Circulation 2013-2018
Table 28 Charge Cards Transactions 2013-2018
Table 29 Charge Cards in Circulation: % Growth 2013-2018
Table 30 Charge Cards Transactions: % Growth 2013-2018
Table 31 Commercial Charge Cards: Number of Cards in Circulation 2013-2018
Table 32 Commercial Charge Cards Transactions 2013-2018
Table 33 Commercial Charge Cards in Circulation: % Growth 2013-2018
Table 34 Commercial Charge Cards Transactions: % Growth 2013-2018
Table 35 Personal Charge Cards: Number of Cards in Circulation 2013-2018
Table 36 Personal Charge Cards Transactions 2013-2018
Table 37 Personal Charge Cards in Circulation: % Growth 2013-2018
Table 38 Personal Charge Cards Transactions: % Growth 2013-2018
Table 39 Charge Cards: Number of Cards by Issuer 2013-2017
Table 40 Charge Cards: Number of Cards by Operator 2013-2017
Table 41 Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 42 Charge Cards Payment Transaction Value by Operator 2013-2017
Table 43 Commercial Charge Cards: Number of Cards by Issuer 2013-2017
Table 44 Commercial Charge Cards: Number of Cards by Operator 2013-2017
Table 45 Commercial Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 46 Commercial Charge Cards Payment Transaction Value by Operator 2013-2017
Table 47 Personal Charge Cards: Number of Cards by Issuer 2013-2017
Table 48 Personal Charge Cards: Number of Cards by Operator 2013-2017
Table 49 Personal Charge Cards Transaction Value by Issuer 2013-2017
Table 50 Personal Charge Cards Transaction Value by Operator 2013-2017
Table 51 Forecast Charge Cards: Number of Cards in Circulation 2018-2023
Table 52 Forecast Charge Cards Transactions 2018-2023
Table 53 Forecast Charge Cards in Circulation: % Growth 2018-2023
Table 54 Forecast Charge Cards Transactions: % Growth 2018-2023
Table 55 Forecast Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 56 Forecast Commercial Charge Cards Transactions 2018-2023
Table 57 Forecast Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 58 Forecast Commercial Charge Cards Transactions: % Growth 2018-2023
Table 59 Forecast Personal Charge Cards: Number of Cards in Circulation 2018-2023
Table 60 Forecast Personal Charge Cards Transactions 2018-2023
Table 61 Forecast Personal Charge Cards in Circulation: % Growth 2018-2023
Table 62 Forecast Personal Charge Cards Transactions: % Growth 2018-2023

Credit Cards in Taiwan - Category analysis

HEADLINES

PROSPECTS

Simplified rewards boost the profile of smaller players

Cards linked to charitable donations remain untapped in Taiwan

The go-ahead for online checks for credit card applications

COMPETITIVE LANDSCAPE

Players tap into the demand for overseas travel

Cathay pushes usage in popular retail channels

The LINE Pay co-branded card proves an outstanding success

CATEGORY DATA

Table 63 Credit Cards: Number of Cards in Circulation 2013-2018
Table 64 Credit Cards Transactions 2013-2018
Table 65 Credit Cards in Circulation: % Growth 2013-2018
Table 66 Credit Cards Transactions: % Growth 2013-2018
Table 67 Commercial Credit Cards: Number of Cards in Circulation 2013-2018
Table 68 Commercial Credit Cards Transactions 2013-2018
Table 69 Commercial Credit Cards in Circulation: % Growth 2013-2018
Table 70 Commercial Credit Cards Transactions: % Growth 2013-2018
Table 71 Personal Credit Cards: Number of Cards in Circulation 2013-2018
Table 72 Personal Credit Cards Transactions 2013-2018
Table 73 Personal Credit Cards in Circulation: % Growth 2013-2018
Table 74 Personal Credit Cards Transactions: % Growth 2013-2018
Table 75 Credit Cards: Number of Cards by Issuer 2013-2017
Table 76 Credit Cards: Number of Cards by Operator 2013-2017
Table 77 Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 78 Credit Cards Payment Transaction Value by Operator 2013-2017
Table 79 Commercial Credit Cards: Number of Cards by Issuer 2013-2017
Table 80 Commercial Credit Cards: Number of Cards by Operator 2013-2017
Table 81 Commercial Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 82 Commercial Credit Cards Payment Transaction Value by Operator 2013-2017
Table 83 Personal Credit Cards: Number of Cards by Issuer 2013-2017
Table 84 Personal Credit Cards: Number of Cards by Operator 2013-2017
Table 85 Personal Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 86 Personal Credit Cards Payment Transaction Value by Operator 2013-2017
Table 87 Forecast Credit Cards: Number of Cards in Circulation 2018-2023
Table 88 Forecast Credit Cards Transactions 2018-2023
Table 89 Forecast Credit Cards in Circulation: % Growth 2018-2023
Table 90 Forecast Credit Cards Transactions: % Growth 2018-2023
Table 91 Forecast Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 92 Forecast Commercial Credit Cards Transactions 2018-2023
Table 93 Forecast Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 94 Forecast Commercial Credit Cards Transactions: % Growth 2018-2023
Table 95 Forecast Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 96 Forecast Personal Credit Cards Transactions 2018-2023
Table 97 Forecast Personal Credit Cards in Circulation: % Growth 2018-2023
Table 98 Forecast Personal Credit Cards Transactions: % Growth 2018-2023

Debit Cards in Taiwan - Category analysis

HEADLINES

PROSPECTS

Debit cards continue to focus on the needs of younger consumers

Players in debit cards offer unique rewards

Debit cards provide an entry point for other services

COMPETITIVE LANDSCAPE

Visa leads operators – domestic players struggle to keep pace with changes

Cathay Financial Holding remains the leading issuer

Strong growth for LINE Pay Visa Debit

CATEGORY DATA

Table 99 Debit Cards: Number of Cards in Circulation 2013-2018
Table 100 Debit Cards Transactions 2013-2018
Table 101 Debit Cards in Circulation: % Growth 2013-2018
Table 102 Debit Cards Transactions: % Growth 2013-2018
Table 103 Debit Cards: Number of Cards by Issuer 2013-2017
Table 104 Debit Cards: Number of Cards by Operator 2013-2017
Table 105 Debit Cards Payment Transaction Value by Issuer 2013-2017
Table 106 Debit Cards Payment Transaction Value by Operator 2013-2017
Table 107 Forecast Debit Cards: Number of Cards in Circulation 2018-2023
Table 108 Forecast Debit Cards Transactions 2018-2023
Table 109 Forecast Debit Cards in Circulation: % Growth 2018-2023
Table 110 Forecast Debit Cards Transactions: % Growth 2018-2023

Pre-Paid Cards in Taiwan - Category analysis

HEADLINES

PROSPECTS

Differentiation is diminishing amongst the leading players

Rising competition makes the environment tougher for card issuers

The decline of network branded gift cards

COMPETITIVE LANDSCAPE

The largest player, EasyCard, continues to expand usage

I-PASS looks to new channels for collaboration

Newcomers take small steps

CATEGORY DATA

Table 111 Pre-paid Cards: Number of Cards in Circulation 2013-2018
Table 112 Pre-paid Cards Transactions 2013-2018
Table 113 Pre-paid Cards in Circulation: % Growth 2013-2018
Table 114 Pre-paid Cards Transactions: % Growth 2013-2018
Table 115 Closed Loop Pre-paid Cards Transactions 2013-2018
Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 117 Open Loop Pre-paid Cards Transactions 2013-2018
Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 119 Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 120 Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 121 Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 122 Pre-paid Cards Transaction Value by Operator 2013-2017
Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 132 Forecast Pre-paid Cards Transactions 2018-2023
Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2018-2023
Table 134 Forecast Pre-paid Cards Transactions: % Growth 2018-2023
Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2018-2023
Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 137 Forecast Open Loop Pre-paid Cards Transactions 2018-2023
Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2018-2023

Store Cards in Taiwan - Category analysis

PROSPECTS

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