Financial Cards and Payments in Austria

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Financial Cards and Payments industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Financial Cards and Payments in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Financial Cards and Payments in Austria?
  • What are the major trends key to understanding Financial Cards and Payments in Austria?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?

Financial Cards and Payments in Austria - Industry Overview

Financial cards and payments in 2022: The big picture
Economic developments favour electronic payments
Mastercard Debit continues to reshape financial card landscape
Competitive landscape
What next for financial cards and payments?
Table 1 Number of POS Terminals: Units 2017-2022
Table 2 Number of ATMs: Units 2017-2022
Table 3 Value Lost to Fraud 2017-2022
Table 4 Card Expenditure by Location 2022
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 6 Domestic versus Foreign Spend 2022
Table 7 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 8 Financial Cards by Category: Number of Accounts 2017-2022
Table 9 Financial Cards Transactions by Category: Value 2017-2022
Table 10 Financial Cards by Category: Number of Transactions 2017-2022
Table 11 Commerical Payments by Category: Value 2017-2022
Table 12 Commercial Payments by Category: Number of Transactions 2017-2022
Table 13 Personal Payments by Category: Value 2017-2022
Table 14 Personal Payments by Category: Number of Transactions 2017-2022
Table 15 M-Commerce by Category: Value 2017-2022
Table 16 M-Commerce by Category: % Value Growth 2017-2022
Table 17 Financial Cards: Number of Cards by Issuer 2017-2021
Table 18 Financial Cards: Number of Cards by Operator 2017-2021
Table 19 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 20 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 21 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 22 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 23 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 24 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 25 Forecast Commercial Payments by Category: Value 2022-2027
Table 26 Forecast Commercial Payments by Category: Number of Transactions 2022-2027
Table 27 Forecast Personal Payments by Category: Value 2022-2027
Table 28 Forecast Personal Payments by Category: Number of Transactions 2022-2027
Table 29 Forecast M-Commerce by Category: Value 2022-2027
Table 30 Forecast M-Commerce by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Charge Cards in Austria - Category analysis

KEY DATA FINDINGS

Charge card transactions flourish despite declining number of cards
Multifunctional debit cards offer competition to charge cards
Blurring distinction between charge card and credit cards
Mastercard Debit anticipated to significantly curb use of charge cards
Fate of credit cards pivotal for personal charge cards
Commercial charge cards offer solid growth potential
Table 31 Charge Cards: Number of Cards in Circulation 2017-2022
Table 32 Charge Cards Transactions 2017-2022
Table 33 Charge Cards in Circulation: % Growth 2017-2022
Table 34 Charge Cards Transactions: % Growth 2017-2022
Table 35 Commercial Charge Cards: Number of Cards in Circulation 2017-2022
Table 36 Commercial Charge Cards Transactions 2017-2022
Table 37 Commercial Charge Cards in Circulation: % Growth 2017-2022
Table 38 Commercial Charge Cards Transactions: % Growth 2017-2022
Table 39 Personal Charge Cards: Number of Cards in Circulation 2017-2022
Table 40 Personal Charge Cards Transactions 2017-2022
Table 41 Personal Charge Cards in Circulation: % Growth 2017-2022
Table 42 Personal Charge Cards Transactions: % Growth 2017-2022
Table 43 Charge Cards: Number of Cards by Issuer 2017-2021
Table 44 Charge Cards: Number of Cards by Operator 2017-2021
Table 45 Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 46 Charge Cards Payment Transaction Value by Operator 2017-2021
Table 47 Commercial Charge Cards: Number of Cards by Issuer 2017-2021
Table 48 Commercial Charge Cards: Number of Cards by Operator 2017-2021
Table 49 Commercial Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 50 Commercial Charge Cards Payment Transaction Value by Operator 2017-2021
Table 51 Personal Charge Cards: Number of Cards by Issuer 2017-2021
Table 52 Personal Charge Cards: Number of Cards by Operator 2017-2021
Table 53 Personal Charge Cards Transaction Value by Issuer 2017-2021
Table 54 Personal Charge Cards Transaction Value by Operator 2017-2021
Table 55 Forecast Charge Cards: Number of Cards in Circulation 2022-2027
Table 56 Forecast Charge Cards Transactions 2022-2027
Table 57 Forecast Charge Cards in Circulation: % Growth 2022-2027
Table 58 Forecast Charge Cards Transactions: % Growth 2022-2027
Table 59 Forecast Commercial Charge Cards: Number of Cards in Circulation 2022-2027
Table 60 Forecast Commercial Charge Cards Transactions 2022-2027
Table 61 Forecast Commercial Charge Cards in Circulation: % Growth 2022-2027
Table 62 Forecast Commercial Charge Cards Transactions: % Growth 2022-2027
Table 63 Forecast Personal Charge Cards: Number of Cards in Circulation 2022-2027
Table 64 Forecast Personal Charge Cards Transactions 2022-2027
Table 65 Forecast Personal Charge Cards in Circulation: % Growth 2022-2027
Table 66 Forecast Personal Charge Cards Transactions: % Growth 2022-2027

Credit Cards in Austria - Category analysis

KEY DATA FINDINGS

Credit card transactions continue to recover, while number of cards declines
Growing prevalence of multifunctional debit card starts to impact credit cards
Consumers remain unfamiliar with main credit card feature
Mastercard Debit offer serious threat to credit cards
Lack of interest in revolving credit questions category’s relevance in Austria
Outlook for credit cards less favourable compared to charge cards
Table 67 Credit Cards: Number of Cards in Circulation 2017-2022
Table 68 Credit Cards Transactions 2017-2022
Table 69 Credit Cards in Circulation: % Growth 2017-2022
Table 70 Credit Cards Transactions: % Growth 2017-2022
Table 71 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 72 Personal Credit Cards Transactions 2017-2022
Table 73 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 74 Personal Credit Cards Transactions: % Growth 2017-2022
Table 75 Credit Cards: Number of Cards by Issuer 2017-2021
Table 76 Credit Cards: Number of Cards by Operator 2017-2021
Table 77 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 78 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 79 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 80 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 81 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 82 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 83 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 84 Forecast Credit Cards Transactions 2022-2027
Table 85 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 86 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 87 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 88 Forecast Personal Credit Cards Transactions 2022-2027
Table 89 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 90 Forecast Personal Credit Cards Transactions: % Growth 2022-2027

Debit Cards in Austria - Category analysis

KEY DATA FINDINGS

Debit cards benefits most from continuing shift towards card payments
New generation of debit cards provides further growth impulses
Mastercard reaches monopoly
Positive outlook for debit cards although older Austrians resume use of cash
Mastercard now synonymous with debit cards in Austria
Proximity payments using mobile wallets unlikely to offer strong competition to physical debit cards
Table 91 Debit Cards: Number of Cards in Circulation 2017-2022
Table 92 Debit Cards Transactions 2017-2022
Table 93 Debit Cards in Circulation: % Growth 2017-2022
Table 94 Debit Cards Transactions: % Growth 2017-2022
Table 95 Debit Cards: Number of Cards by Issuer 2017-2021
Table 96 Debit Cards: Number of Cards by Operator 2017-2021
Table 97 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 98 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 99 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 100 Forecast Debit Cards Transactions 2022-2027
Table 101 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 102 Forecast Debit Cards Transactions: % Growth 2022-2027

Pre-Paid Cards in Austria - Category analysis

KEY DATA FINDINGS

Recovery of preivous shopping habits leads to strong growth for closed loop pre-paid cards
Role of open loop pre-paid cards for e-commerce payments crashes
Recovery of travel brings only marginal impulses for open loop pre-paid cards
Gift cards unable to compensate further losses of open loop pre-paid cards
Growth opportunities for open loop pre-paid cards are dwindling
Concentrating on flagship brands only, Mastercard expected to remain leader
Table 103 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 104 Pre-paid Cards Transactions 2017-2022
Table 105 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 106 Pre-paid Cards Transactions: % Growth 2017-2022
Table 107 Closed Loop Pre-paid Cards Transactions 2017-2022
Table 108 Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 109 Open Loop Pre-paid Cards Transactions 2017-2022
Table 110 Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 111 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 112 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 113 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 114 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 115 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 116 Closed Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 117 Closed Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 118 Closed Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 119 Open Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 120 Open Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 121 Open Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 122 Open Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 123 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 124 Forecast Pre-paid Cards Transactions 2022-2027
Table 125 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 126 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 127 Forecast Closed Loop Pre-paid Cards Transactions 2022-2027
Table 128 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2022-2027
Table 129 Forecast Open Loop Pre-paid Cards Transactions 2022-2027
Table 130 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2022-2027

Store Cards in Austria - Category analysis

KEY DATA FINDINGS

Strong decline continunes for store cards
Hornbach ProjektWelt-Karte discontinued
Phasing out of IKEA Family Card shapes store cards
No hope in sight for store cards
Lack of interest in store cards among local retailers
Stagnation for financial cards in circulation to further impact category
Table 131 Store Cards: Number of Cards in Circulation 2017-2022
Table 132 Store Cards Transactions 2017-2022
Table 133 Store Cards in Circulation: % Growth 2017-2022
Table 134 Store Cards Transactions: % Growth 2017-2022
Table 135 Store Cards: Number of Cards by Issuer 2017-2021
Table 136 Store Cards: Payment Transaction Value by Issuer 2017-2021
Table 137 Forecast Store Cards: Number of Cards in Circulation 2022-2027
Table 138 Forecast Store Cards Transactions 2022-2027
Table 139 Forecast Store Cards in Circulation: % Growth 2022-2027
Table 140 Forecast Store Cards Transactions: % Growth 2022-2027
The following categories and subcategories are included:

Financial Cards and Payments

    • ATM Cards
      • Commercial Charge Cards
      • Personal Charge Cards
      • Commercial Credit Cards
      • Personal Credit Cards
      • Commercial Debit Cards
      • Personal Debit Cards
      • Closed Loop Pre-Paid Cards
      • Open Loop Pre-Paid Cards
    • Store Cards
      • Commercial Card Payment Transactions
      • Commercial Electronic Direct/ACH Transactions
      • Commercial Paper Payment Transactions
      • Personal Card Payment Transactions
      • Personal Electronic Direct/ACH Transactions
      • Personal Paper Payment Transactions
        • Commercial Electronic Direct/ACH Transactions
        • Personal Electronic Direct/ACH Transactions
          • Commercial Cash Transactions
          • Commercial Other Paper Transactions
          • Personal Cash Transactions
          • Personal Other Paper Transactions
      • Mobile M-Commerce Proximity
      • Mobile M-Commerce Remote
    • Tablet M-Commerce
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This report originates from Passport, our Financial Cards and Payments research and analysis database.

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