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Country Report

Financial Cards and Payments in

Financial Cards and Payments in Brazil

Nov 2020

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Executive Summary

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COVID-19 impact on consumer payments

The COVID-19 pandemic in Brazil resulted in the temporary suspension of the operations of several businesses considered non-essential, in particular services and much of the retail industry. The strictest quarantine was implemented in the second quarter of 2020, with April being the most critical month.

COVID-19 country impact

The first case of COVID-19 was confirmed by the Health Ministry on 26 February. On 16 March, schools closed in Sao Paulo, the state with the most cases, while, on 17 March, the first death was registered.

Emergency aid prevented the performance of consumer payments from decreasing more strongly

In response to the major deterioration in income levels of self-employed workers and employees from the services industry, the Brazilian Federal Government introduced a programme to transfer emergency aid to consumers, reaching a total amount of BRL1,800, payable in three monthly instalments of BRL600, BRL900 and BRL300. These transfers were made through Brazil’s federal savings bank (Caixa Econômica Federal), with beneficiaries activating digital debit cards to receive the funds, which has been positively contributing to the performance of financial cards in Brazil in 2020.

Instant payment system launched by Central Bank in November

Brazil’s Central Bank has launched an instant payment system – called PIX – due to start operating from 16 November 2020. With this system, consumers will be able to register up to three keys to be used to perform instant payments to anyone else or any other entity also registered in the system.

Digital wallets become increasingly relevant within consumer payments in Brazil

The financial cards competitive landscape in Brazil is dominated by large retail banks and international networks, except for Brazil-based operator Elo Participações, which is among the top three operators in the country in debit and credit transactions. However, digital wallets in Brazil are becoming increasingly relevant.

What next for consumer payments?

PIX is forecast to impact card payments, including those carried out with debit cards, and prevent this type of payment from seeing such rapid growth as it did over the historic period. The reason for this is mostly that consumers and entrepreneurs, especially small ones that do not have matured digital operations, might prefer using PIX rather than digital payment solutions, which prioritise the use of financial cards to carry out online payments.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Financial Cards and Payments industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Financial Cards and Payments industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Financial Cards and Payments in Brazil market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Financial Cards and Payments in Brazil?
What are the major operators and issuers in Brazil?
How will regulation impact the market?
What is the current state of emerging payment technologies such as mobile commerce?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Financial Cards and Payments in Brazil, originate from our database within our Consumer Finance market share and market size database, Passport, a platform which analyses Consumer Finance in 46 countries and globally.

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Financial Cards and Payments in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Emergency aid prevented the performance of consumer payments from decreasing more strongly

Instant payment system launched by Central Bank in November

Digital wallets become increasingly relevant within consumer payments in Brazil

What next for consumer payments?

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2015-2020
Table 2 Number of ATMs: Units 2015-2020
Table 3 Value Lost to Fraud 2015-2020
Table 4 Card Expenditure by Location 2020
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 6 Domestic versus Foreign Spend 2020

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 8 Financial Cards by Category: Number of Accounts 2015-2020
Table 9 Financial Cards Transactions by Category: Value 2015-2020
Table 10 Financial Cards by Category: Number of Transactions 2015-2020
Table 11 Consumer Payments by Category: Value 2015-2020
Table 12 Consumer Payments by Category: Number of Transactions 2015-2020
Table 13 M-Commerce by Category: Value 2015-2020
Table 14 M-Commerce by Category: % Value Growth 2015-2020
Table 15 Financial Cards: Number of Cards by Issuer 2015-2019
Table 16 Financial Cards: Number of Cards by Operator 2015-2019
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 20 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 21 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 22 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 23 Forecast Consumer Payments by Category: Value 2020-2025
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 25 Forecast M-Commerce by Category: Value 2020-2025
Table 26 Forecast M-Commerce by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

Charge Cards in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Targeted at high-income consumers, charge cards have low penetration in Brazil

COVID-19 has relatively little impact on charge cards

RECOVERY AND OPPORTUNITIES

No major changes in a competitive landscape that is dominated by two players

Commercial charge cards to aim at building a strong brand image

CATEGORY DATA

Table 27 Charge Cards: Number of Cards in Circulation 2015-2020
Table 28 Charge Cards Transactions 2015-2020
Table 29 Charge Cards in Circulation: % Growth 2015-2020
Table 30 Charge Cards Transactions: % Growth 2015-2020
Table 31 Commercial Charge Cards: Number of Cards in Circulation 2015-2020
Table 32 Commercial Charge Cards Transactions 2015-2020
Table 33 Commercial Charge Cards in Circulation: % Growth 2015-2020
Table 34 Commercial Charge Cards Transactions: % Growth 2015-2020
Table 35 Personal Charge Cards: Number of Cards in Circulation 2015-2020
Table 36 Personal Charge Cards Transactions 2015-2020
Table 37 Personal Charge Cards in Circulation: % Growth 2015-2020
Table 38 Personal Charge Cards Transactions: % Growth 2015-2020
Table 39 Charge Cards: Number of Cards by Issuer 2015-2019
Table 40 Charge Cards: Number of Cards by Operator 2015-2019
Table 41 Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 42 Charge Cards Payment Transaction Value by Operator 2015-2019
Table 43 Commercial Charge Cards: Number of Cards by Issuer 2015-2019
Table 44 Commercial Charge Cards: Number of Cards by Operator 2015-2019
Table 45 Commercial Charge Cards Payment Transaction Value by Issuer 2015-2019
Table 46 Commercial Charge Cards Payment Transaction Value by Operator 2015-2019
Table 47 Personal Charge Cards: Number of Cards by Issuer 2015-2019
Table 48 Personal Charge Cards: Number of Cards by Operator 2015-2019
Table 49 Personal Charge Cards Transaction Value by Issuer 2015-2019
Table 50 Personal Charge Cards Transaction Value by Operator 2015-2019
Table 51 Forecast Charge Cards: Number of Cards in Circulation 2020-2025
Table 52 Forecast Charge Cards Transactions 2020-2025
Table 53 Forecast Charge Cards in Circulation: % Growth 2020-2025
Table 54 Forecast Charge Cards Transactions: % Growth 2020-2025
Table 55 Forecast Commercial Charge Cards: Number of Cards in Circulation 2020-2025
Table 56 Forecast Commercial Charge Cards Transactions 2020-2025
Table 57 Forecast Commercial Charge Cards in Circulation: % Growth 2020-2025
Table 58 Forecast Commercial Charge Cards Transactions: % Growth 2020-2025
Table 59 Forecast Personal Charge Cards: Number of Cards in Circulation 2020-2025
Table 60 Forecast Personal Charge Cards Transactions 2020-2025
Table 61 Forecast Personal Charge Cards in Circulation: % Growth 2020-2025
Table 62 Forecast Personal Charge Cards Transactions: % Growth 2020-2025

Credit Cards in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Non-essential retail closures due to COVID-19 drive digital sales

Strong performance of e-commerce helped sustain credit card transactions

Hygiene concerns help drive proximity payments

RECOVERY AND OPPORTUNITIES

Growth of credit cards to be impacted by the new instant payments system

Competition for credit cards from digital wallets

CATEGORY DATA

Table 63 Credit Cards: Number of Cards in Circulation 2015-2020
Table 64 Credit Cards Transactions 2015-2020
Table 65 Credit Cards in Circulation: % Growth 2015-2020
Table 66 Credit Cards Transactions: % Growth 2015-2020
Table 67 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 68 Commercial Credit Cards Transactions 2015-2020
Table 69 Commercial Credit Cards in Circulation: % Growth 2015-2020
Table 70 Commercial Credit Cards Transactions: % Growth 2015-2020
Table 71 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 72 Personal Credit Cards Transactions 2015-2020
Table 73 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 74 Personal Credit Cards Transactions: % Growth 2015-2020
Table 75 Credit Cards: Number of Cards by Issuer 2015-2019
Table 76 Credit Cards: Number of Cards by Operator 2015-2019
Table 77 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 78 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 79 Commercial Credit Cards: Number of Cards by Issuer 2015-2019
Table 80 Commercial Credit Cards: Number of Cards by Operator 2015-2019
Table 81 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 82 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019
Table 83 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 84 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 85 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 86 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 87 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 88 Forecast Credit Cards Transactions 2020-2025
Table 89 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 90 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 91 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 92 Forecast Commercial Credit Cards Transactions 2020-2025
Table 93 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 94 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025
Table 95 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 96 Forecast Personal Credit Cards Transactions 2020-2025
Table 97 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 98 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Emergency aid from the Federal Government helped sustain the performance of debit cards

Digital debit cards activated by beneficiaries of emergency aid drive the adoption of online debit transactions

Payment links as a resource to support retailers who do not have digital operations

RECOVERY AND OPPORTUNITIES

Instant payments to hinder the growth of card payments in Brazil

Digital solutions to set the tone of debit innovation in the coming years

CATEGORY DATA

Table 99 Debit Cards: Number of Cards in Circulation 2015-2020
Table 100 Debit Cards Transactions 2015-2020
Table 101 Debit Cards in Circulation: % Growth 2015-2020
Table 102 Debit Cards Transactions: % Growth 2015-2020
Table 103 Debit Cards: Number of Cards by Issuer 2015-2019
Table 104 Debit Cards: Number of Cards by Operator 2015-2019
Table 105 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 106 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 107 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 108 Forecast Debit Cards Transactions 2020-2025
Table 109 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 110 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The need to go digital drives the use of pre-paid cards during the pandemic

Leisure segments lose ground to digital transactions

Pre-paid cards as an alternative to optimise the experience of gift-giving

RECOVERY AND OPPORTUNITIES

Digital players launch their own general-purpose pre-paid cards

Employee benefit cards could become more flexible during the pandemic

Usage of employee benefit cards online increase

CATEGORY DATA

Table 111 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 112 Pre-paid Cards Transactions 2015-2020
Table 113 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 114 Pre-paid Cards Transactions: % Growth 2015-2020
Table 115 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 117 Open Loop Pre-paid Cards Transactions 2015-2020
Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 119 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 120 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 121 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 122 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 132 Forecast Pre-paid Cards Transactions 2020-2025
Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 134 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 137 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store cards gain more traction with the lifting of quarantine restrictions

Store cards can potentially become a source of indebtedness for consumers

RECOVERY AND OPPORTUNITIES

Consumers offered additional channels for the repayment of store card spending

CATEGORY DATA

Table 139 Store Cards: Number of Cards in Circulation 2015-2020
Table 140 Store Cards Transactions 2015-2020
Table 141 Store Cards in Circulation: % Growth 2015-2020
Table 142 Store Cards Transactions: % Growth 2015-2020
Table 143 Store Cards: Number of Cards by Issuer 2015-2019
Table 144 Store Cards: Payment Transaction Value by Issuer 2015-2019
Table 145 Forecast Store Cards: Number of Cards in Circulation 2020-2025
Table 146 Forecast Store Cards Transactions 2020-2025
Table 147 Forecast Store Cards in Circulation: % Growth 2020-2025
Table 148 Forecast Store Cards Transactions: % Growth 2020-2025

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Megatrends

Country Report

Financial Cards and Payments in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on consumer payments

COVID-19 country impact

Emergency aid prevented the performance of consumer payments from decreasing more strongly

Instant payment system launched by Central Bank in November

Digital wallets become increasingly relevant within consumer payments in Brazil

What next for consumer payments?

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Financial Cards and Payments in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Emergency aid prevented the performance of consumer payments from decreasing more strongly

Instant payment system launched by Central Bank in November

Digital wallets become increasingly relevant within consumer payments in Brazil

What next for consumer payments?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Charge Cards in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Targeted at high-income consumers, charge cards have low penetration in Brazil

COVID-19 has relatively little impact on charge cards

RECOVERY AND OPPORTUNITIES

No major changes in a competitive landscape that is dominated by two players

Commercial charge cards to aim at building a strong brand image

CATEGORY DATA

Credit Cards in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Non-essential retail closures due to COVID-19 drive digital sales

Strong performance of e-commerce helped sustain credit card transactions

Hygiene concerns help drive proximity payments

RECOVERY AND OPPORTUNITIES

Growth of credit cards to be impacted by the new instant payments system

Competition for credit cards from digital wallets

CATEGORY DATA

Debit Cards in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Emergency aid from the Federal Government helped sustain the performance of debit cards

Digital debit cards activated by beneficiaries of emergency aid drive the adoption of online debit transactions

Payment links as a resource to support retailers who do not have digital operations

RECOVERY AND OPPORTUNITIES

Instant payments to hinder the growth of card payments in Brazil

Digital solutions to set the tone of debit innovation in the coming years

CATEGORY DATA

Pre-Paid Cards in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

The need to go digital drives the use of pre-paid cards during the pandemic

Leisure segments lose ground to digital transactions

Pre-paid cards as an alternative to optimise the experience of gift-giving

RECOVERY AND OPPORTUNITIES

Digital players launch their own general-purpose pre-paid cards

Employee benefit cards could become more flexible during the pandemic

Usage of employee benefit cards online increase

CATEGORY DATA

Store Cards in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store cards gain more traction with the lifting of quarantine restrictions

Store cards can potentially become a source of indebtedness for consumers

RECOVERY AND OPPORTUNITIES

Consumers offered additional channels for the repayment of store card spending

CATEGORY DATA

Why buy this report?