Financial Cards and Payments in Turkey

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Financial Cards and Payments industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Financial Cards and Payments in Turkey report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Financial Cards and Payments in Turkey?
  • What are the major trends key to understanding Financial Cards and Payments in Turkey?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?
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Financial Cards and Payments in Turkey - Industry Overview

Financial cards and payments in 2022: The big picture
Fintechs driving growth in the online banking space
Growth in QR technology
Competitive landscape
What next for financial cards and payments?
Table 1 Number of POS Terminals: Units 2017-2022
Table 2 Number of ATMs: Units 2017-2022
Table 3 Value Lost to Fraud 2017-2022
Table 4 Card Expenditure by Location 2022
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 6 Domestic versus Foreign Spend 2022
Table 7 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 8 Financial Cards by Category: Number of Accounts 2017-2022
Table 9 Financial Cards Transactions by Category: Value 2017-2022
Table 10 Financial Cards by Category: Number of Transactions 2017-2022
Table 11 Commerical Payments by Category: Value 2017-2022
Table 12 Commercial Payments by Category: Number of Transactions 2017-2022
Table 13 Personal Payments by Category: Value 2017-2022
Table 14 Personal Payments by Category: Number of Transactions 2017-2022
Table 15 M-Commerce by Category: Value 2017-2022
Table 16 M-Commerce by Category: % Value Growth 2017-2022
Table 17 Financial Cards: Number of Cards by Issuer 2017-2021
Table 18 Financial Cards: Number of Cards by Operator 2017-2021
Table 19 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 20 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 21 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 22 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 23 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 24 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 25 Forecast Commercial Payments by Category: Value 2022-2027
Table 26 Forecast Commercial Payments by Category: Number of Transactions 2022-2027
Table 27 Forecast Personal Payments by Category: Value 2022-2027
Table 28 Forecast Personal Payments by Category: Number of Transactions 2022-2027
Table 29 Forecast M-Commerce by Category: Value 2022-2027
Table 30 Forecast M-Commerce by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Charge Cards in Turkey - Category analysis

Credit Cards in Turkey - Category analysis

KEY DATA FINDINGS

Huge growth in credit cards as consumers use credit to help cope with soaring inflation
Commercial credit cards grow faster than personal credit cards in 2022
Digital only cards become mainstream
Credit cards register healthy constant transaction value growth, though underlying factors driving growth are worrying
Alternative payment methods to support credit card growth
Fintechs drive growth in serving underserved
Table 31 Credit Cards: Number of Cards in Circulation 2017-2022
Table 32 Credit Cards Transactions 2017-2022
Table 33 Credit Cards in Circulation: % Growth 2017-2022
Table 34 Credit Cards Transactions: % Growth 2017-2022
Table 35 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 36 Commercial Credit Cards Transactions 2017-2022
Table 37 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 38 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 39 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 40 Personal Credit Cards Transactions 2017-2022
Table 41 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 42 Personal Credit Cards Transactions: % Growth 2017-2022
Table 43 Credit Cards: Number of Cards by Issuer 2017-2021
Table 44 Credit Cards: Number of Cards by Operator 2017-2021
Table 45 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 46 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 47 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 48 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 49 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 50 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 51 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 52 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 53 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 54 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 55 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 56 Forecast Credit Cards Transactions 2022-2027
Table 57 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 58 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 59 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 60 Forecast Commercial Credit Cards Transactions 2022-2027
Table 61 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 62 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 63 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 64 Forecast Personal Credit Cards Transactions 2022-2027
Table 65 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 66 Forecast Personal Credit Cards Transactions: % Growth 2022-2027

Debit Cards in Turkey - Category analysis

KEY DATA FINDINGS

Debit cards registers significant growth in 2022 as consumers move from unbanked to banked
Preferred use still at ATM
Publicly-owned banks leverage local workforce to remain in pole position
Debit cards register moderate constant transaction value growth
Growth in contactless cards increases debit card use
Turkey hotbed for emerging technologies
Table 67 Debit Cards: Number of Cards in Circulation 2017-2022
Table 68 Debit Cards Transactions 2017-2022
Table 69 Debit Cards in Circulation: % Growth 2017-2022
Table 70 Debit Cards Transactions: % Growth 2017-2022
Table 71 Debit Cards: Number of Cards by Issuer 2017-2021
Table 72 Debit Cards: Number of Cards by Operator 2017-2021
Table 73 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 74 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 75 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 76 Forecast Debit Cards Transactions 2022-2027
Table 77 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 78 Forecast Debit Cards Transactions: % Growth 2022-2027

Pre-Paid Cards in Turkey - Category analysis

KEY DATA FINDINGS

Pre-paid cards fastest growing financial card in 2022
Competitive landscape remains fragmented
Growth in open loop pre-paid cards driven by rising popularity of online banks
Pre-paid cards fastest growing financial card over forecast period
Open loop pre-paid cards to become increasingly competitive
Alignment with PSD2 bolsters pre-paid cards growth
Table 79 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 80 Pre-paid Cards Transactions 2017-2022
Table 81 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 82 Pre-paid Cards Transactions: % Growth 2017-2022
Table 83 Closed Loop Pre-paid Cards Transactions 2017-2022
Table 84 Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 85 Open Loop Pre-paid Cards Transactions 2017-2022
Table 86 Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 87 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 88 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 89 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 90 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 91 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 92 Closed Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 93 Closed Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 94 Closed Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 95 Open Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 96 Open Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 97 Open Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 98 Open Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 99 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 100 Forecast Pre-paid Cards Transactions 2022-2027
Table 101 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 102 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 103 Forecast Closed Loop Pre-paid Cards Transactions 2022-2027
Table 104 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2022-2027
Table 105 Forecast Open Loop Pre-paid Cards Transactions 2022-2027
Table 106 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2022-2027

Store Cards in Turkey - Category analysis

2022 DEVELOPMENTS

The following categories and subcategories are included:

Financial Cards and Payments

    • ATM Cards
      • Commercial Charge Cards
      • Personal Charge Cards
      • Commercial Credit Cards
      • Personal Credit Cards
      • Commercial Debit Cards
      • Personal Debit Cards
      • Closed Loop Pre-Paid Cards
      • Open Loop Pre-Paid Cards
    • Store Cards
      • Commercial Card Payment Transactions
      • Commercial Electronic Direct/ACH Transactions
      • Commercial Paper Payment Transactions
      • Personal Card Payment Transactions
      • Personal Electronic Direct/ACH Transactions
      • Personal Paper Payment Transactions
        • Commercial Electronic Direct/ACH Transactions
        • Personal Electronic Direct/ACH Transactions
          • Commercial Cash Transactions
          • Commercial Other Paper Transactions
          • Personal Cash Transactions
          • Personal Other Paper Transactions
      • Mobile Proximity Payments
      • Mobile Remote Payments
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This report originates from Passport, our Financial Cards and Payments research and analysis database.

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