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Country Report

Financial Cards and Payments in

Financial Cards and Payments in Japan

Nov 2020

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Executive Summary

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COVID-19 impact on consumer payments

Although transaction value growth had been relatively anaemic in recent years in current value terms, it had, at least, been positive. In 2020, this has changed, with consumer payments expected to record quite a marked decline.

COVID-19 country impact

A state of emergency was imposed in seven major Japanese prefectures from 6 April and all 47 prefectures from 16 April. People were encouraged to stay home, avoid group events, avoid stockpiling and to wash hands, with no penalties or mandatory requirements.

Declining transactions value for credit cards in 2020, with only debit cards seeing positive growth

The economic impact of the COVID-19 pandemic will result in a decline in overall payment transactions in 2020. However, the government’s cashless payments promotion campaign will have been encouraging consumers to avoid the use of cash while the scheme was running, including the first half of the year in 2020.

Government cashless payments scheme helps drive point-of-sale adoption of non-cash payment technology

Expanding cashless payment to small retailers is a key feature of the development of financial cards and payments in Japan. As a result, the government introduced a cashless payments scheme offering cashback on purchases not made using cash at small and medium-sized retailers for a 9-month period from October 2019.

Loyalty programmes and reward schemes remain popular among Japanese consumers

Loyalty programmes and reward schemes are proving to be an important tool as companies seek to differentiate their offers in an increasingly competitive environment. Loyalty programmes tend to be a key factor in the relative popularity of credit cards compared with debit cards in the Japanese market.

What next for consumer payments?

While the COVID-19 pandemic, with its hygiene concerns surrounding the use of cash, has provided added impetus for the shift from cash to non-cash payments, overall consumer spending will need a little time to return to pre-COVID-19 levels, as the economic outlook remains uncertain and many areas of financial cards and payments will only see relatively slow recoveries. One area, store cards, will continue to gradually decline, with this card type expected to eventually disappear from the market, albeit at some point beyond the forecast period.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Financial Cards and Payments industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Financial Cards and Payments industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Financial Cards and Payments in Japan market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Financial Cards and Payments in Japan?
What are the major operators and issuers in Japan?
How will regulation impact the market?
What is the current state of emerging payment technologies such as mobile commerce?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Financial Cards and Payments in Japan, originate from our database within our Consumer Finance market share and market size database, Passport, a platform which analyses Consumer Finance in 46 countries and globally.

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Financial Cards and Payments in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Declining transactions value for credit cards in 2020, with only debit cards seeing positive growth

Government cashless payments scheme helps drive point-of-sale adoption of non-cash payment technology

Loyalty programmes and reward schemes remain popular among Japanese consumers

What next for consumer payments?

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2015-2020
Table 2 Number of ATMs: Units 2015-2020
Table 3 Value Lost to Fraud 2015-2020
Table 4 Card Expenditure by Location 2020
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2015-2020
Table 6 Domestic versus Foreign Spend 2020

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2015-2020
Table 8 Financial Cards by Category: Number of Accounts 2015-2020
Table 9 Financial Cards Transactions by Category: Value 2015-2020
Table 10 Financial Cards by Category: Number of Transactions 2015-2020
Table 11 Consumer Payments by Category: Value 2015-2020
Table 12 Consumer Payments by Category: Number of Transactions 2015-2020
Table 13 M-Commerce by Category: Value 2015-2020
Table 14 M-Commerce by Category: % Value Growth 2015-2020
Table 15 Financial Cards: Number of Cards by Issuer 2015-2019
Table 16 Financial Cards: Number of Cards by Operator 2015-2019
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2015-2019
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2015-2019
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2020-2025
Table 20 Forecast Financial Cards by Category: Number of Accounts 2020-2025
Table 21 Forecast Financial Cards Transactions by Category: Value 2020-2025
Table 22 Forecast Financial Cards by Category: Number of Transactions 2020-2025
Table 23 Forecast Consumer Payments by Category: Value 2020-2025
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2020-2025
Table 25 Forecast M-Commerce by Category: Value 2020-2025
Table 26 Forecast M-Commerce by Category: % Value Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 1 Research Sources

Charge Cards in Japan - Category analysis

2020 IMPACT

Credit Cards in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Government’s aim of a cashless society drives credit card use

Credit cards also being driven by consumers seeing cash as unhygienic during the pandemic

Consumers reluctant to buy big-ticket items or to rack up any more debt in 2020

RECOVERY AND OPPORTUNITIES

Loyalty programmes support the popularity of credit cards

E-commerce and mobile payments expanding the usage occasions for credit cards

Government actively encouraging the use of non-cash payments

CATEGORY DATA

Table 27 Credit Cards: Number of Cards in Circulation 2015-2020
Table 28 Credit Cards Transactions 2015-2020
Table 29 Credit Cards in Circulation: % Growth 2015-2020
Table 30 Credit Cards Transactions: % Growth 2015-2020
Table 31 Commercial Credit Cards: Number of Cards in Circulation 2015-2020
Table 32 Commercial Credit Cards Transactions 2015-2020
Table 33 Commercial Credit Cards in Circulation: % Growth 2015-2020
Table 34 Commercial Credit Cards Transactions: % Growth 2015-2020
Table 35 Personal Credit Cards: Number of Cards in Circulation 2015-2020
Table 36 Personal Credit Cards Transactions 2015-2020
Table 37 Personal Credit Cards in Circulation: % Growth 2015-2020
Table 38 Personal Credit Cards Transactions: % Growth 2015-2020
Table 39 Credit Cards: Number of Cards by Issuer 2015-2019
Table 40 Credit Cards: Number of Cards by Operator 2015-2019
Table 41 Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 42 Credit Cards Payment Transaction Value by Operator 2015-2019
Table 43 Commercial Credit Cards: Number of Cards by Issuer 2015-2019
Table 44 Commercial Credit Cards: Number of Cards by Operator 2015-2019
Table 45 Commercial Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 46 Commercial Credit Cards Payment Transaction Value by Operator 2015-2019
Table 47 Personal Credit Cards: Number of Cards by Issuer 2015-2019
Table 48 Personal Credit Cards: Number of Cards by Operator 2015-2019
Table 49 Personal Credit Cards Payment Transaction Value by Issuer 2015-2019
Table 50 Personal Credit Cards Payment Transaction Value by Operator 2015-2019
Table 51 Forecast Credit Cards: Number of Cards in Circulation 2020-2025
Table 52 Forecast Credit Cards Transactions 2020-2025
Table 53 Forecast Credit Cards in Circulation: % Growth 2020-2025
Table 54 Forecast Credit Cards Transactions: % Growth 2020-2025
Table 55 Forecast Commercial Credit Cards: Number of Cards in Circulation 2020-2025
Table 56 Forecast Commercial Credit Cards Transactions 2020-2025
Table 57 Forecast Commercial Credit Cards in Circulation: % Growth 2020-2025
Table 58 Forecast Commercial Credit Cards Transactions: % Growth 2020-2025
Table 59 Forecast Personal Credit Cards: Number of Cards in Circulation 2020-2025
Table 60 Forecast Personal Credit Cards Transactions 2020-2025
Table 61 Forecast Personal Credit Cards in Circulation: % Growth 2020-2025
Table 62 Forecast Personal Credit Cards Transactions: % Growth 2020-2025

Debit Cards in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Cashless payments benefit from the government’s rebate scheme

Non-cash payments also driven by hygiene reasons during the pandemic

Debit cards still a relatively small niche, but opportunities exist for consumers with low/no credit rating

RECOVERY AND OPPORTUNITIES

Further growth expected for debit cards over the forecast period

Cash will continue to generate competition for debit card payments...

...as will other financial cards and new concepts like digital payments

CATEGORY DATA

Table 63 Debit Cards: Number of Cards in Circulation 2015-2020
Table 64 Debit Cards Transactions 2015-2020
Table 65 Debit Cards in Circulation: % Growth 2015-2020
Table 66 Debit Cards Transactions: % Growth 2015-2020
Table 67 Debit Cards: Number of Cards by Issuer 2015-2019
Table 68 Debit Cards: Number of Cards by Operator 2015-2019
Table 69 Debit Cards Payment Transaction Value by Issuer 2015-2019
Table 70 Debit Cards Payment Transaction Value by Operator 2015-2019
Table 71 Forecast Debit Cards: Number of Cards in Circulation 2020-2025
Table 72 Forecast Debit Cards Transactions 2020-2025
Table 73 Forecast Debit Cards in Circulation: % Growth 2020-2025
Table 74 Forecast Debit Cards Transactions: % Growth 2020-2025

Pre-Paid Cards in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Government’s rebate scheme for use of non-cash payments provides some momentum for pre-paid cards

Pre-paid cards an ideal replacement for “unhygienic” cash payments

Pre-paid cards hit by the general drop in consumer spending as well as less use of transportation

RECOVERY AND OPPORTUNITIES

Pre-paid cards will continue to be popular for small-value payments

Credit cards offer better loyalty programmes than pre-paid cards

Pre-paid cards moving into the mobile payments arena

CATEGORY DATA

Table 75 Pre-paid Cards: Number of Cards in Circulation 2015-2020
Table 76 Pre-paid Cards Transactions 2015-2020
Table 77 Pre-paid Cards in Circulation: % Growth 2015-2020
Table 78 Pre-paid Cards Transactions: % Growth 2015-2020
Table 79 Closed Loop Pre-paid Cards Transactions 2015-2020
Table 80 Closed Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 81 Open Loop Pre-paid Cards Transactions 2015-2020
Table 82 Open Loop Pre-paid Cards Transactions: % Growth 2015-2020
Table 83 Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 84 Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 85 Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 86 Pre-paid Cards Transaction Value by Operator 2015-2019
Table 87 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 88 Closed Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 89 Closed Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 90 Closed Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 91 Open Loop Pre-paid Cards: Number of Cards by Issuer 2015-2019
Table 92 Open Loop Pre-paid Cards: Number of Cards by Operator 2015-2019
Table 93 Open Loop Pre-paid Cards Transaction Value by Issuer 2015-2019
Table 94 Open Loop Pre-paid Cards Transaction Value by Operator 2015-2019
Table 95 Forecast Pre-paid Cards: Number of Cards in Circulation 2020-2025
Table 96 Forecast Pre-paid Cards Transactions 2020-2025
Table 97 Forecast Pre-paid Cards in Circulation: % Growth 2020-2025
Table 98 Forecast Pre-paid Cards Transactions: % Growth 2020-2025
Table 99 Forecast Closed Loop Pre-paid Cards Transactions 2020-2025
Table 100 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2020-2025
Table 101 Forecast Open Loop Pre-paid Cards Transactions 2020-2025
Table 102 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2020-2025

Store Cards in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store cards already on a downward trajectory prior to the COVID-19 outbreak

Lack of new cards and department stores’ struggles negatively impact store cards

Closure of department stores during the state of emergency period hits store card usage

RECOVERY AND OPPORTUNITIES

Gradual disappearance of store cards expected...

...but it will not happen during the forecast period

Using one’s store card via Zoom

CATEGORY DATA

Table 103 Store Cards: Number of Cards in Circulation 2015-2020
Table 104 Store Cards Transactions 2015-2020
Table 105 Store Cards in Circulation: % Growth 2015-2020
Table 106 Store Cards Transactions: % Growth 2015-2020
Table 107 Store Cards: Number of Cards by Issuer 2015-2019
Table 108 Store Cards: Payment Transaction Value by Issuer 2015-2019
Table 109 Forecast Store Cards: Number of Cards in Circulation 2020-2025
Table 110 Forecast Store Cards Transactions 2020-2025
Table 111 Forecast Store Cards in Circulation: % Growth 2020-2025
Table 112 Forecast Store Cards Transactions: % Growth 2020-2025

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Megatrends

Country Report

Financial Cards and Payments in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on consumer payments

COVID-19 country impact

Declining transactions value for credit cards in 2020, with only debit cards seeing positive growth

Government cashless payments scheme helps drive point-of-sale adoption of non-cash payment technology

Loyalty programmes and reward schemes remain popular among Japanese consumers

What next for consumer payments?

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Financial Cards and Payments in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer payments

COVID-19 country impact

Declining transactions value for credit cards in 2020, with only debit cards seeing positive growth

Government cashless payments scheme helps drive point-of-sale adoption of non-cash payment technology

Loyalty programmes and reward schemes remain popular among Japanese consumers

What next for consumer payments?

MARKET INDICATORS

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Charge Cards in Japan - Category analysis

2020 IMPACT

Credit Cards in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Government’s aim of a cashless society drives credit card use

Credit cards also being driven by consumers seeing cash as unhygienic during the pandemic

Consumers reluctant to buy big-ticket items or to rack up any more debt in 2020

RECOVERY AND OPPORTUNITIES

Loyalty programmes support the popularity of credit cards

E-commerce and mobile payments expanding the usage occasions for credit cards

Government actively encouraging the use of non-cash payments

CATEGORY DATA

Debit Cards in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Cashless payments benefit from the government’s rebate scheme

Non-cash payments also driven by hygiene reasons during the pandemic

Debit cards still a relatively small niche, but opportunities exist for consumers with low/no credit rating

RECOVERY AND OPPORTUNITIES

Further growth expected for debit cards over the forecast period

Cash will continue to generate competition for debit card payments...

...as will other financial cards and new concepts like digital payments

CATEGORY DATA

Pre-Paid Cards in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Government’s rebate scheme for use of non-cash payments provides some momentum for pre-paid cards

Pre-paid cards an ideal replacement for “unhygienic” cash payments

Pre-paid cards hit by the general drop in consumer spending as well as less use of transportation

RECOVERY AND OPPORTUNITIES

Pre-paid cards will continue to be popular for small-value payments

Credit cards offer better loyalty programmes than pre-paid cards

Pre-paid cards moving into the mobile payments arena

CATEGORY DATA

Store Cards in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store cards already on a downward trajectory prior to the COVID-19 outbreak

Lack of new cards and department stores’ struggles negatively impact store cards

Closure of department stores during the state of emergency period hits store card usage

RECOVERY AND OPPORTUNITIES

Gradual disappearance of store cards expected...

...but it will not happen during the forecast period

Using one’s store card via Zoom

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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