Executive Summary

Nov 2019
Solid performance for financial cards but m-commerce records most dynamic growth supported by high penetration of smartphones

Consumer payment transactions continued to be dominated by the use of cash in the Philippines in 2019 due to the high proportion of unbanked population, although the government is determined to double the banked population by 2023. However, financial inclusion is steadily growing, supported by the improved presence of financial institutions and the increasing number of banks such as Bangko Sentral ng Pilipinas (BSP)/Central Bank, which is creating a high number of “branch-lite” offices that are placed in areas that are underserved to reach a greater proportion of the underbanked population.

Greater drive towards digitalisation to support higher use of cashless transactions

The local government’s goal for the Philippines to achieve 20% cashless transactions by 2020 is increasing the drive towards greater digitalisation in the country with technology such as contactless smartcards and particularly digital wallets gaining in popularity. This aim is being supported by both traditional card-issuing banks and dynamic digital players and fintech companies, paving the way for the strengthening use of online banking, a cashless ecosystem and the move towards interoperability.

Electronic fund transfer times improve through use of InstaPay and PESONet

To support the government’s aim to reduce the country’s reliance on cash transactions, it has launched a number of initiatives over the review which are starting to find success through InstaPay and PESONet. Using the National Retail Payment System (NRPS) of BSP, the government aims to make fund transfers between banks and non-banks (e-money issuers) easier.

Digital players disrupt competitive landscape of financial cards

Financial cards experienced major disruption linked to the rapid emergence of digital players in 2018, with former leading issuer of cards BDO Unibank, falling several positions and suffering loss of share in the number of cards in circulation. However, it retained its convincing lead of card payment transactions due to its strength in credit cards, which holds the highest value share in transaction terms within financial cards.

Strong performance for financial cards over forecast period although m-commerce will continue to record most impressive growth

The number of financial cards will continue to record solid growth over the forecast period, driven by ongoing strong demand for pre-paid cards, despite the rising penetration of m-commerce and digital wallets and the latter’s impressive predicted performance. This will be supported by the efforts of players to attempt to aggressively acquire customers, particularly the high proportion of unbanked Filipinos, although the challenge for them is to translate this increase to actual usage in cashless transactions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Financial Cards and Payments industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Financial Cards and Payments industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Financial Cards and Payments in Philippines market research report includes:

  • Analysis of key supply-side and demand trends  
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Financial Cards and Payments in Philippines?
  • What are the major operators and issuers in Philippines?
  • How will regulation impact the market?  
  • What is the current state of emerging payment technologies such as mobile commerce?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Financial Cards and Payments in Philippines, originate from our database within our Consumer Finance market share and market size database, Passport, a platform which analyses Consumer Finance in 46 countries and globally.

Financial Cards and Payments in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Solid performance for financial cards but m-commerce records most dynamic growth supported by high penetration of smartphones
Greater drive towards digitalisation to support higher use of cashless transactions
Electronic fund transfer times improve through use of InstaPay and PESONet
Digital players disrupt competitive landscape of financial cards
Strong performance for financial cards over forecast period although m-commerce will continue to record most impressive growth

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2014-2019
Table 2 Number of ATMs: Units 2014-2019
Table 3 Value Lost to Fraud 2014-2019
Table 4 Card Expenditure by Location 2019
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2014-2019
Table 6 Domestic versus Foreign Spend 2019

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2014-2019
Table 8 Financial Cards by Category: Number of Accounts 2014-2019
Table 9 Financial Cards Transactions by Category: Value 2014-2019
Table 10 Financial Cards by Category: Number of Transactions 2014-2019
Table 11 Consumer Payments by Category: Value 2014-2019
Table 12 Consumer Payments by Category: Number of Transactions 2014-2019
Table 13 M-Commerce by Category: Value 2014-2019
Table 14 M-Commerce by Category: % Value Growth 2014-2019
Table 15 Financial Cards: Number of Cards by Issuer 2014-2018
Table 16 Financial Cards: Number of Cards by Operator 2014-2018
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2014-2018
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2014-2018
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2019-2024
Table 20 Forecast Financial Cards by Category: Number of Accounts 2019-2024
Table 21 Forecast Financial Cards Transactions by Category: Value 2019-2024
Table 22 Forecast Financial Cards by Category: Number of Transactions 2019-2024
Table 23 Forecast Consumer Payments by Category: Value 2019-2024
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2019-2024
Table 25 Forecast M-Commerce by Category: Value 2019-2024
Table 26 Forecast M-Commerce by Category: % Value Growth 2019-2024

SOURCES

Summary 1 Research Sources

Charge Cards in the Philippines - Category analysis

HEADLINES

PROSPECTS

Exclusive nature of charge cards restricts consumer base
Charge cards predicted to remain a niche over the forecast period

COMPETITIVE LANDSCAPE

Sole issuer and operator limits use of charge cards in the Philippines

CATEGORY DATA

Table 27 Charge Cards: Number of Cards in Circulation 2014-2019
Table 28 Charge Cards Transactions 2014-2019
Table 29 Charge Cards in Circulation: % Growth 2014-2019
Table 30 Charge Cards Transactions: % Growth 2014-2019
Table 31 Commercial Charge Cards: Number of Cards in Circulation 2014-2019
Table 32 Commercial Charge Cards Transactions 2014-2019
Table 33 Commercial Charge Cards in Circulation: % Growth 2014-2019
Table 34 Commercial Charge Cards Transactions: % Growth 2014-2019
Table 35 Personal Charge Cards: Number of Cards in Circulation 2014-2019
Table 36 Personal Charge Cards Transactions 2014-2019
Table 37 Personal Charge Cards in Circulation: % Growth 2014-2019
Table 38 Personal Charge Cards Transactions: % Growth 2014-2019
Table 39 Charge Cards: Number of Cards by Issuer 2014-2018
Table 40 Charge Cards: Number of Cards by Operator 2014-2018
Table 41 Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 42 Charge Cards Payment Transaction Value by Operator 2014-2018
Table 43 Commercial Charge Cards: Number of Cards by Issuer 2014-2018
Table 44 Commercial Charge Cards: Number of Cards by Operator 2014-2018
Table 45 Commercial Charge Cards Payment Transaction Value by Issuer 2014-2018
Table 46 Commercial Charge Cards Payment Transaction Value by Operator 2014-2018
Table 47 Personal Charge Cards: Number of Cards by Issuer 2014-2018
Table 48 Personal Charge Cards: Number of Cards by Operator 2014-2018
Table 49 Personal Charge Cards Transaction Value by Issuer 2014-2018
Table 50 Personal Charge Cards Transaction Value by Operator 2014-2018
Table 51 Forecast Charge Cards: Number of Cards in Circulation 2019-2024
Table 52 Forecast Charge Cards Transactions 2019-2024
Table 53 Forecast Charge Cards in Circulation: % Growth 2019-2024
Table 54 Forecast Charge Cards Transactions: % Growth 2019-2024
Table 55 Forecast Commercial Charge Cards: Number of Cards in Circulation 2019-2024
Table 56 Forecast Commercial Charge Cards Transactions 2019-2024
Table 57 Forecast Commercial Charge Cards in Circulation: % Growth 2019-2024
Table 58 Forecast Commercial Charge Cards Transactions: % Growth 2019-2024
Table 59 Forecast Personal Charge Cards: Number of Cards in Circulation 2019-2024
Table 60 Forecast Personal Charge Cards Transactions 2019-2024
Table 61 Forecast Personal Charge Cards in Circulation: % Growth 2019-2024
Table 62 Forecast Personal Charge Cards Transactions: % Growth 2019-2024

Credit Cards in the Philippines - Category analysis

HEADLINES

PROSPECTS

High value attached to credit card usage but category offers further potential
Banks attempt to improve application process of applying for credit cards
Further challenges ahead for credit cards

COMPETITIVE LANDSCAPE

Major banks lose share to smaller dynamic players
Ride-hailing app chooses the Philippines as first South East Asia market to launch Citi Grab
Visa aims to strengthen security of credit cards to address fraud concerns

CATEGORY DATA

Table 63 Credit Cards: Number of Cards in Circulation 2014-2019
Table 64 Credit Cards Transactions 2014-2019
Table 65 Credit Cards in Circulation: % Growth 2014-2019
Table 66 Credit Cards Transactions: % Growth 2014-2019
Table 67 Commercial Credit Cards: Number of Cards in Circulation 2014-2019
Table 68 Commercial Credit Cards Transactions 2014-2019
Table 69 Commercial Credit Cards in Circulation: % Growth 2014-2019
Table 70 Commercial Credit Cards Transactions: % Growth 2014-2019
Table 71 Personal Credit Cards: Number of Cards in Circulation 2014-2019
Table 72 Personal Credit Cards Transactions 2014-2019
Table 73 Personal Credit Cards in Circulation: % Growth 2014-2019
Table 74 Personal Credit Cards Transactions: % Growth 2014-2019
Table 75 Credit Cards: Number of Cards by Issuer 2014-2018
Table 76 Credit Cards: Number of Cards by Operator 2014-2018
Table 77 Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 78 Credit Cards Payment Transaction Value by Operator 2014-2018
Table 79 Commercial Credit Cards: Number of Cards by Issuer 2014-2018
Table 80 Commercial Credit Cards: Number of Cards by Operator 2014-2018
Table 81 Commercial Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 82 Commercial Credit Cards Payment Transaction Value by Operator 2014-2018
Table 83 Personal Credit Cards: Number of Cards by Issuer 2014-2018
Table 84 Personal Credit Cards: Number of Cards by Operator 2014-2018
Table 85 Personal Credit Cards Payment Transaction Value by Issuer 2014-2018
Table 86 Personal Credit Cards Payment Transaction Value by Operator 2014-2018
Table 87 Forecast Credit Cards: Number of Cards in Circulation 2019-2024
Table 88 Forecast Credit Cards Transactions 2019-2024
Table 89 Forecast Credit Cards in Circulation: % Growth 2019-2024
Table 90 Forecast Credit Cards Transactions: % Growth 2019-2024
Table 91 Forecast Commercial Credit Cards: Number of Cards in Circulation 2019-2024
Table 92 Forecast Commercial Credit Cards Transactions 2019-2024
Table 93 Forecast Commercial Credit Cards in Circulation: % Growth 2019-2024
Table 94 Forecast Commercial Credit Cards Transactions: % Growth 2019-2024
Table 95 Forecast Personal Credit Cards: Number of Cards in Circulation 2019-2024
Table 96 Forecast Personal Credit Cards Transactions 2019-2024
Table 97 Forecast Personal Credit Cards in Circulation: % Growth 2019-2024
Table 98 Forecast Personal Credit Cards Transactions: % Growth 2019-2024

Debit Cards in the Philippines - Category analysis

HEADLINES

PROSPECTS

Despite strong growth prospects, debit cards will remain underutilised with consumers preferring other payment methods
Move towards EMV-enabled debit cards may help to allay security concerns amongst consumers
Electronic bank transfer could intensify competition amongst banks

COMPETITIVE LANDSCAPE

BPI continues to lose ground in increasingly intense competitive landscape
Strong performances by competitors which continue to invest in greater security features to attract consumers
Rising competition from digital banks

CATEGORY DATA

Table 99 Debit Cards: Number of Cards in Circulation 2014-2019
Table 100 Debit Cards Transactions 2014-2019
Table 101 Debit Cards in Circulation: % Growth 2014-2019
Table 102 Debit Cards Transactions: % Growth 2014-2019
Table 103 Debit Cards: Number of Cards by Issuer 2014-2018
Table 104 Debit Cards: Number of Cards by Operator 2014-2018
Table 105 Debit Cards Payment Transaction Value by Issuer 2014-2018
Table 106 Debit Cards Payment Transaction Value by Operator 2014-2018
Table 107 Forecast Debit Cards: Number of Cards in Circulation 2019-2024
Table 108 Forecast Debit Cards Transactions 2019-2024
Table 109 Forecast Debit Cards in Circulation: % Growth 2019-2024
Table 110 Forecast Debit Cards Transactions: % Growth 2019-2024

Pre-Paid Cards in the Philippines - Category analysis

HEADLINES

PROSPECTS

Pre-paid remains most popular type of financial card in circulation attracting dominant unbanked population
Digital wallets offer increasing competition to bank-issued pre-paid cards
Bank-issued pre-paid cards form partnerships to offer rewards as incentive to consumers

COMPETITIVE LANDSCAPE

Major disruption within pre-paid cards with dynamic performances by digital players
GCash expands user base allowing G-Xchange to move up rankings
GrabPay is set to be another digital disruptor moving forward

CATEGORY DATA

Table 111 Pre-paid Cards: Number of Cards in Circulation 2014-2019
Table 112 Pre-paid Cards Transactions 2014-2019
Table 113 Pre-paid Cards in Circulation: % Growth 2014-2019
Table 114 Pre-paid Cards Transactions: % Growth 2014-2019
Table 115 Closed Loop Pre-paid Cards Transactions 2014-2019
Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 117 Open Loop Pre-paid Cards Transactions 2014-2019
Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2014-2019
Table 119 Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 120 Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 121 Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 122 Pre-paid Cards Transaction Value by Operator 2014-2018
Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2014-2018
Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2014-2018
Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2014-2018
Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2014-2018
Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2019-2024
Table 132 Forecast Pre-paid Cards Transactions 2019-2024
Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2019-2024
Table 134 Forecast Pre-paid Cards Transactions: % Growth 2019-2024
Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2019-2024
Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
Table 137 Forecast Open Loop Pre-paid Cards Transactions 2019-2024
Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2019-2024

Store Cards in the Philippines - Category analysis

PROSPECTS