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Country Report

Financial Cards and Payments in

Financial Cards and Payments in India

Nov 2018

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Executive Summary

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Government initiatives drive card transactions and cashless payments

Financial card transactions posted healthy growth over the last couple of years, following the government’s demonetisation initiative in November 2016, supported by the ongoing financial inclusion drive. New bank accounts were opened under the Jan Dhan Yojana initiative in semi-urban and rural areas, new debit cards were issued to account holders and the government pushed the installation of new POS terminals by banks.

Cash payments decline due to the expansion of digital transactions

India has traditionally been a cash economy, with cash accounting for most consumer payment transactions. However, cash transactions have been declining, on the back of a concerted drive by the government to promote digital payments, especially by strengthening the country’s card payment infrastructure and the introduction of mobile payment apps.

Pre-paid card offerings expand in keeping with the digital push

Closed loop pre-paid cards have been in existence for many years in the form of merchant-issued gift cards usable only at their own stores. Transportation smart cards and meal cards were other types of popular pre-paid cards.

Home-grown RuPay is the largest card operator in terms of cards in circulation

RuPay was launched in 2012 by the National Payments Corporation of India (NPCI) and is currently the largest debit card operator in terms of cards in circulation in the country, ahead of Mastercard and Visa. The opening of new bank accounts and the issuance of RuPay-operated debit cards drove RuPay’s growth; however, Visa and Mastercard remain the largest card operators in terms of retail transactions.

Better card infrastructure and wider adoption are key to growth in financial cards

Mobile payments have been growing due to the introduction of the BHIM UPI app by the government, integration of this app into other mobile wallets and wider access to smartphones and mobile broadband. Despite the growth in mobile payments, card transactions remain the biggest driver of cashless transactions.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Financial Cards and Payments industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Financial Cards and Payments industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Financial Cards and Payments in India market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Financial Cards and Payments in India?
What are the major operators and issuers in India?
How will regulation impact the market?
What is the current state of emerging payment technologies such as mobile commerce?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Euromonitor’s industry reports, including Financial Cards and Payments in India, originate from our database within our Consumer Finance market share and market size database, Passport, a platform which analyses Consumer Finance in 46 countries and globally.

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Financial Cards and Payments in India - Industry Overview

EXECUTIVE SUMMARY

Government initiatives drive card transactions and cashless payments

Cash payments decline due to the expansion of digital transactions

Pre-paid card offerings expand in keeping with the digital push

Home-grown RuPay is the largest card operator in terms of cards in circulation

Better card infrastructure and wider adoption are key to growth in financial cards

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2013-2018
Table 2 Number of ATMs: Units 2013-2018
Table 3 Value Lost to Fraud 2013-2018
Table 4 Card Expenditure by Location 2017
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2013-2018
Table 6 Domestic versus Foreign Spend 2018

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2013-2018
Table 8 Financial Cards by Category: Number of Accounts 2013-2018
Table 9 Financial Cards Transactions by Category: Value 2013-2018
Table 10 Financial Cards by Category: Number of Transactions 2013-2018
Table 11 Consumer Payments by Category: Value 2013-2018
Table 12 Consumer Payments by Category: Number of Transactions 2013-2018
Table 13 M-Commerce by Category: Value 2013-2018
Table 14 M-Commerce by Category: % Value Growth 2013-2018
Table 15 Financial Cards: Number of Cards by Issuer 2013-2017
Table 16 Financial Cards: Number of Cards by Operator 2013-2017
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2013-2017
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2013-2017
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 20 Forecast Financial Cards by Category: Number of Accounts 2018-2023
Table 21 Forecast Financial Cards Transactions by Category: Value 2018-2023
Table 22 Forecast Financial Cards by Category: Number of Transactions 2018-2023
Table 23 Forecast Consumer Payments by Category: Value 2018-2023
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2018-2023
Table 25 Forecast M-Commerce by Category: Value 2018-2023
Table 26 Forecast M-Commerce by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Charge Cards in India - Category analysis

HEADLINES

PROSPECTS

Charge cards will remain a small part of financial cards in the Indian market

COMPETITIVE LANDSCAPE

American Express is the only bank issuing charge cards

CATEGORY DATA

Table 27 Charge Cards: Number of Cards in Circulation 2013-2018
Table 28 Charge Cards Transactions 2013-2018
Table 29 Charge Cards in Circulation: % Growth 2013-2018
Table 30 Charge Cards Transactions: % Growth 2013-2018
Table 31 Personal Charge Cards: Number of Cards in Circulation 2013-2018
Table 32 Personal Charge Cards Transactions 2013-2018
Table 33 Personal Charge Cards in Circulation: % Growth 2013-2018
Table 34 Personal Charge Cards Transactions: % Growth 2013-2018
Table 35 Charge Cards: Number of Cards by Issuer 2013-2017
Table 36 Charge Cards: Number of Cards by Operator 2013-2017
Table 37 Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 38 Charge Cards Payment Transaction Value by Operator 2013-2017
Table 39 Personal Charge Cards: Number of Cards by Issuer 2013-2017
Table 40 Personal Charge Cards: Number of Cards by Operator 2013-2017
Table 41 Personal Charge Cards Transaction Value by Issuer 2013-2017
Table 42 Personal Charge Cards Transaction Value by Operator 2013-2017
Table 43 Forecast Charge Cards: Number of Cards in Circulation 2018-2023
Table 44 Forecast Charge Cards Transactions 2018-2023
Table 45 Forecast Charge Cards in Circulation: % Growth 2018-2023
Table 46 Forecast Charge Cards Transactions: % Growth 2018-2023
Table 47 Forecast Personal Charge Cards: Number of Cards in Circulation 2018-2023
Table 48 Forecast Personal Charge Cards Transactions 2018-2023
Table 49 Forecast Personal Charge Cards in Circulation: % Growth 2018-2023
Table 50 Forecast Personal Charge Cards Transactions: % Growth 2018-2023

Credit Cards in India - Category analysis

HEADLINES

PROSPECTS

Credit cards in circulation rise following years of slowdown

Credit card transactions post brisk growth as cashless payments expand

Forecast period trends

COMPETITIVE LANDSCAPE

HDFC Bank is the leading issuer of credit cards

Co-branded cards

Visa and Mastercard are the dominant credit card operators

CATEGORY DATA

Table 51 Credit Cards: Number of Cards in Circulation 2013-2018
Table 52 Credit Cards Transactions 2013-2018
Table 53 Credit Cards in Circulation: % Growth 2013-2018
Table 54 Credit Cards Transactions: % Growth 2013-2018
Table 55 Commercial Credit Cards: Number of Cards in Circulation 2013-2018
Table 56 Commercial Credit Cards Transactions 2013-2018
Table 57 Commercial Credit Cards in Circulation: % Growth 2013-2018
Table 58 Commercial Credit Cards Transactions: % Growth 2013-2018
Table 59 Personal Credit Cards: Number of Cards in Circulation 2013-2018
Table 60 Personal Credit Cards Transactions 2013-2018
Table 61 Personal Credit Cards in Circulation: % Growth 2013-2018
Table 62 Personal Credit Cards Transactions: % Growth 2013-2018
Table 63 Credit Cards: Number of Cards by Issuer 2013-2017
Table 64 Credit Cards: Number of Cards by Operator 2013-2017
Table 65 Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 66 Credit Cards Payment Transaction Value by Operator 2013-2017
Table 67 Commercial Credit Cards: Number of Cards by Issuer 2013-2017
Table 68 Commercial Credit Cards: Number of Cards by Operator 2013-2017
Table 69 Commercial Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 70 Commercial Credit Cards Payment Transaction Value by Operator 2013-2017
Table 71 Personal Credit Cards: Number of Cards by Issuer 2013-2017
Table 72 Personal Credit Cards: Number of Cards by Operator 2013-2017
Table 73 Personal Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 74 Personal Credit Cards Payment Transaction Value by Operator 2013-2017
Table 75 Forecast Credit Cards: Number of Cards in Circulation 2018-2023
Table 76 Forecast Credit Cards Transactions 2018-2023
Table 77 Forecast Credit Cards in Circulation: % Growth 2018-2023
Table 78 Forecast Credit Cards Transactions: % Growth 2018-2023
Table 79 Forecast Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 80 Forecast Commercial Credit Cards Transactions 2018-2023
Table 81 Forecast Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 82 Forecast Commercial Credit Cards Transactions: % Growth 2018-2023
Table 83 Forecast Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 84 Forecast Personal Credit Cards Transactions 2018-2023
Table 85 Forecast Personal Credit Cards in Circulation: % Growth 2018-2023
Table 86 Forecast Personal Credit Cards Transactions: % Growth 2018-2023

Debit Cards in India - Category analysis

HEADLINES

PROSPECTS

Financial inclusion initiatives improve debit card penetration

POS transactions pick up amidst lower ATM withdrawals

Forecast period trends

COMPETITIVE LANDSCAPE

State Bank of India is the leading debit card issuer

Private banks are major players in debit card retail transactions

RuPay is the leading debit card operator

CATEGORY DATA

Table 87 Debit Cards: Number of Cards in Circulation 2013-2018
Table 88 Debit Cards Transactions 2013-2018
Table 89 Debit Cards in Circulation: % Growth 2013-2018
Table 90 Debit Cards Transactions: % Growth 2013-2018
Table 91 Debit Cards: Number of Cards by Issuer 2013-2017
Table 92 Debit Cards: Number of Cards by Operator 2013-2017
Table 93 Debit Cards Payment Transaction Value by Issuer 2013-2017
Table 94 Debit Cards Payment Transaction Value by Operator 2013-2017
Table 95 Forecast Debit Cards: Number of Cards in Circulation 2018-2023
Table 96 Forecast Debit Cards Transactions 2018-2023
Table 97 Forecast Debit Cards in Circulation: % Growth 2018-2023
Table 98 Forecast Debit Cards Transactions: % Growth 2018-2023

Pre-Paid Cards in India - Category analysis

HEADLINES

PROSPECTS

Gift and transportation cards drive pre-paid card transactions

Developments in transportation pre-paid cards

Open loop pre-paid cards gain acceptance despite low transaction values

COMPETITIVE LANDSCAPE

ItzCash leads pre-paid cards

Banks issue a variety of open loop pre-paid cards

CATEGORY DATA

Table 99 Pre-paid Cards: Number of Cards in Circulation 2013-2018
Table 100 Pre-paid Cards Transactions 2013-2018
Table 101 Pre-paid Cards in Circulation: % Growth 2013-2018
Table 102 Pre-paid Cards Transactions: % Growth 2013-2018
Table 103 Closed Loop Pre-paid Cards Transactions 2013-2018
Table 104 Closed Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 105 Open Loop Pre-paid Cards Transactions 2013-2018
Table 106 Open Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 107 Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 108 Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 109 Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 110 Pre-paid Cards Transaction Value by Operator 2013-2017
Table 111 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 112 Closed Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 113 Closed Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 114 Closed Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 115 Open Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 116 Open Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 117 Open Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 118 Open Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 119 Forecast Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 120 Forecast Pre-paid Cards Transactions 2018-2023
Table 121 Forecast Pre-paid Cards in Circulation: % Growth 2018-2023
Table 122 Forecast Pre-paid Cards Transactions: % Growth 2018-2023
Table 123 Forecast Closed Loop Pre-paid Cards Transactions 2018-2023
Table 124 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 125 Forecast Open Loop Pre-paid Cards Transactions 2018-2023
Table 126 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2018-2023

Megatrends

Country Report

Financial Cards and Payments in India

New Report Guarantee

Executive Summary

New Report Guarantee

Government initiatives drive card transactions and cashless payments

Cash payments decline due to the expansion of digital transactions

Pre-paid card offerings expand in keeping with the digital push

Home-grown RuPay is the largest card operator in terms of cards in circulation

Better card infrastructure and wider adoption are key to growth in financial cards

Overview

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Table of Contents

Financial Cards and Payments in India - Industry Overview

EXECUTIVE SUMMARY

Government initiatives drive card transactions and cashless payments

Cash payments decline due to the expansion of digital transactions

Pre-paid card offerings expand in keeping with the digital push

Home-grown RuPay is the largest card operator in terms of cards in circulation

Better card infrastructure and wider adoption are key to growth in financial cards

MARKET INDICATORS

MARKET DATA

SOURCES

Charge Cards in India - Category analysis

HEADLINES

PROSPECTS

Charge cards will remain a small part of financial cards in the Indian market

COMPETITIVE LANDSCAPE

American Express is the only bank issuing charge cards

CATEGORY DATA

Credit Cards in India - Category analysis

HEADLINES

PROSPECTS

Credit cards in circulation rise following years of slowdown

Credit card transactions post brisk growth as cashless payments expand

Forecast period trends

COMPETITIVE LANDSCAPE

HDFC Bank is the leading issuer of credit cards

Co-branded cards

Visa and Mastercard are the dominant credit card operators

CATEGORY DATA

Debit Cards in India - Category analysis

HEADLINES

PROSPECTS

Financial inclusion initiatives improve debit card penetration

POS transactions pick up amidst lower ATM withdrawals

Forecast period trends

COMPETITIVE LANDSCAPE

State Bank of India is the leading debit card issuer

Private banks are major players in debit card retail transactions

RuPay is the leading debit card operator

CATEGORY DATA

Pre-Paid Cards in India - Category analysis

HEADLINES

PROSPECTS

Gift and transportation cards drive pre-paid card transactions

Developments in transportation pre-paid cards

Open loop pre-paid cards gain acceptance despite low transaction values

COMPETITIVE LANDSCAPE

ItzCash leads pre-paid cards

Banks issue a variety of open loop pre-paid cards

CATEGORY DATA

Store Cards in India - Category analysis

PROSPECTS

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