Financial Cards and Payments in Hungary

Financial Cards and Payments in Hungary - Industry Overview

EXECUTIVE SUMMARY

Card usage grows further as contactless payments become more frequent

The prevalence of card acceptance terminals boosts usage

Most open loop pre-paid cards are subject to regulation

Transition of personal credit cards as major players exit the category

Elimination of cash remains a high priority with consumers adopting financial cards whenever possible

MARKET INDICATORS

Table 1 Number of POS Terminals: Units 2013-2018
Table 2 Number of ATMs: Units 2013-2018
Table 3 Value Lost to Fraud 2013-2018
Table 4 Card Expenditure by Location 2017
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2013-2018
Table 6 Domestic versus Foreign Spend 2018

MARKET DATA

Table 7 Financial Cards by Category: Number of Cards in Circulation 2013-2018
Table 8 Financial Cards by Category: Number of Accounts 2013-2018
Table 9 Financial Cards Transactions by Category: Value 2013-2018
Table 10 Financial Cards by Category: Number of Transactions 2013-2018
Table 11 Consumer Payments by Category: Value 2013-2018
Table 12 Consumer Payments by Category: Number of Transactions 2013-2018
Table 13 M-Commerce by Category: Value 2013-2018
Table 14 M-Commerce by Category: % Value Growth 2013-2018
Table 15 Financial Cards: Number of Cards by Issuer 2013-2017
Table 16 Financial Cards: Number of Cards by Operator 2013-2017
Table 17 Financial Cards: Card Payment Transactions Value by Operator 2013-2017
Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2013-2017
Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2018-2023
Table 20 Forecast Financial Cards by Category: Number of Accounts 2018-2023
Table 21 Forecast Financial Cards Transactions by Category: Value 2018-2023
Table 22 Forecast Financial Cards by Category: Number of Transactions 2018-2023
Table 23 Forecast Consumer Payments by Category: Value 2018-2023
Table 24 Forecast Consumer Payments by Category: Number of Transactions 2018-2023
Table 25 Forecast M-Commerce by Category: Value 2018-2023
Table 26 Forecast M-Commerce by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Charge Cards in Hungary - Category analysis

HEADLINES

PROSPECTS

Charge cards are only available for corporate clients and are set to remain niche

Commercial charge cards characterise the category

Charge cards do not appeal as a product concept for small local enterprises

COMPETITIVE LANDSCAPE

American Express, the only charge card operator, focuses on key global corporate clients

Gradual withdrawal of banks from charge cards

Limited demand expected for charge cards over the forecast period

CATEGORY DATA

Table 27 Charge Cards: Number of Cards in Circulation 2013-2018
Table 28 Charge Cards Transactions 2013-2018
Table 29 Charge Cards in Circulation: % Growth 2013-2018
Table 30 Charge Cards Transactions: % Growth 2013-2018
Table 31 Commercial Charge Cards: Number of Cards in Circulation 2013-2018
Table 32 Commercial Charge Cards Transactions 2013-2018
Table 33 Commercial Charge Cards in Circulation: % Growth 2013-2018
Table 34 Commercial Charge Cards Transactions: % Growth 2013-2018
Table 35 Charge Cards: Number of Cards by Issuer 2013-2017
Table 36 Charge Cards: Number of Cards by Operator 2013-2017
Table 37 Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 38 Charge Cards Payment Transaction Value by Operator 2013-2017
Table 39 Commercial Charge Cards: Number of Cards by Issuer 2013-2017
Table 40 Commercial Charge Cards: Number of Cards by Operator 2013-2017
Table 41 Commercial Charge Cards Payment Transaction Value by Issuer 2013-2017
Table 42 Commercial Charge Cards Payment Transaction Value by Operator 2013-2017
Table 43 Forecast Charge Cards: Number of Cards in Circulation 2018-2023
Table 44 Forecast Charge Cards Transactions 2018-2023
Table 45 Forecast Charge Cards in Circulation: % Growth 2018-2023
Table 46 Forecast Charge Cards Transactions: % Growth 2018-2023
Table 47 Forecast Commercial Charge Cards: Number of Cards in Circulation 2018-2023
Table 48 Forecast Commercial Charge Cards Transactions 2018-2023
Table 49 Forecast Commercial Charge Cards in Circulation: % Growth 2018-2023
Table 50 Forecast Commercial Charge Cards Transactions: % Growth 2018-2023

Credit Cards in Hungary - Category analysis

HEADLINES

PROSPECTS

Co-branded credit cards with dedicated benefits gain popularity

Commercial credit cards remains marginal category

Low base rate positively impacts personal credit card sales

COMPETITIVE LANDSCAPE

Erste Bank Hungary takes the lead as a result of Citibank’s acquisition

American Express quits Hungarian personal credit cards to the benefit of Mastercard International

Value of annual rebates and APRs hook new credit card users

CATEGORY DATA

Table 51 Credit Cards: Number of Cards in Circulation 2013-2018
Table 52 Credit Cards Transactions 2013-2018
Table 53 Credit Cards in Circulation: % Growth 2013-2018
Table 54 Credit Cards Transactions: % Growth 2013-2018
Table 55 Commercial Credit Cards: Number of Cards in Circulation 2013-2018
Table 56 Commercial Credit Cards Transactions 2013-2018
Table 57 Commercial Credit Cards in Circulation: % Growth 2013-2018
Table 58 Commercial Credit Cards Transactions: % Growth 2013-2018
Table 59 Personal Credit Cards: Number of Cards in Circulation 2013-2018
Table 60 Personal Credit Cards Transactions 2013-2018
Table 61 Personal Credit Cards in Circulation: % Growth 2013-2018
Table 62 Personal Credit Cards Transactions: % Growth 2013-2018
Table 63 Credit Cards: Number of Cards by Issuer 2013-2017
Table 64 Credit Cards: Number of Cards by Operator 2013-2017
Table 65 Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 66 Credit Cards Payment Transaction Value by Operator 2013-2017
Table 67 Commercial Credit Cards: Number of Cards by Issuer 2013-2017
Table 68 Commercial Credit Cards: Number of Cards by Operator 2013-2017
Table 69 Commercial Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 70 Commercial Credit Cards Payment Transaction Value by Operator 2013-2017
Table 71 Personal Credit Cards: Number of Cards by Issuer 2013-2017
Table 72 Personal Credit Cards: Number of Cards by Operator 2013-2017
Table 73 Personal Credit Cards Payment Transaction Value by Issuer 2013-2017
Table 74 Personal Credit Cards Payment Transaction Value by Operator 2013-2017
Table 75 Forecast Credit Cards: Number of Cards in Circulation 2018-2023
Table 76 Forecast Credit Cards Transactions 2018-2023
Table 77 Forecast Credit Cards in Circulation: % Growth 2018-2023
Table 78 Forecast Credit Cards Transactions: % Growth 2018-2023
Table 79 Forecast Commercial Credit Cards: Number of Cards in Circulation 2018-2023
Table 80 Forecast Commercial Credit Cards Transactions 2018-2023
Table 81 Forecast Commercial Credit Cards in Circulation: % Growth 2018-2023
Table 82 Forecast Commercial Credit Cards Transactions: % Growth 2018-2023
Table 83 Forecast Personal Credit Cards: Number of Cards in Circulation 2018-2023
Table 84 Forecast Personal Credit Cards Transactions 2018-2023
Table 85 Forecast Personal Credit Cards in Circulation: % Growth 2018-2023
Table 86 Forecast Personal Credit Cards Transactions: % Growth 2018-2023

Debit Cards in Hungary - Category analysis

HEADLINES

PROSPECTS

Debit cards is the most essential card payment tool

Category nears maturity, with focus more on usage frequency

Growing number of point-of-sale terminals drives further usage

COMPETITIVE LANDSCAPE

OTP Bank retains its lead in debit cards

Innovative marketing from Mastercard International maintains leadership in personal debit cards

Use of mobile phone apps for NFC payment makes progress

CATEGORY DATA

Table 87 Debit Cards: Number of Cards in Circulation 2013-2018
Table 88 Debit Cards Transactions 2013-2018
Table 89 Debit Cards in Circulation: % Growth 2013-2018
Table 90 Debit Cards Transactions: % Growth 2013-2018
Table 91 Debit Cards: Number of Cards by Issuer 2013-2017
Table 92 Debit Cards: Number of Cards by Operator 2013-2017
Table 93 Debit Cards Payment Transaction Value by Issuer 2013-2017
Table 94 Debit Cards Payment Transaction Value by Operator 2013-2017
Table 95 Forecast Debit Cards: Number of Cards in Circulation 2018-2023
Table 96 Forecast Debit Cards Transactions 2018-2023
Table 97 Forecast Debit Cards in Circulation: % Growth 2018-2023
Table 98 Forecast Debit Cards Transactions: % Growth 2018-2023

Pre-Paid Cards in Hungary - Category analysis

HEADLINES

PROSPECTS

Significant growth potential of closed loop pre-paid cards

Anti-money laundering directive limits the potential of open loop pre-paid cards

High uncertainty for cafeteria cards as regulation changes

COMPETITIVE LANDSCAPE

Mastercard moves to NFC-enabled smartphones to create integrated payment system

Szechenyi Leisure Cards set to remain unique cafeteria card concept

Pre-paid cards create potential for independent services providers but sees competition form alternative products

CATEGORY DATA

Table 99 Pre-paid Cards: Number of Cards in Circulation 2013-2018
Table 100 Pre-paid Cards Transactions 2013-2018
Table 101 Pre-paid Cards in Circulation: % Growth 2013-2018
Table 102 Pre-paid Cards Transactions: % Growth 2013-2018
Table 103 Closed Loop Pre-paid Cards Transactions 2013-2018
Table 104 Closed Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 105 Open Loop Pre-paid Cards Transactions 2013-2018
Table 106 Open Loop Pre-paid Cards Transactions: % Growth 2013-2018
Table 107 Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 108 Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 109 Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 110 Pre-paid Cards Transaction Value by Operator 2013-2017
Table 111 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 112 Closed Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 113 Closed Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 114 Closed Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 115 Open Loop Pre-paid Cards: Number of Cards by Issuer 2013-2017
Table 116 Open Loop Pre-paid Cards: Number of Cards by Operator 2013-2017
Table 117 Open Loop Pre-paid Cards Transaction Value by Issuer 2013-2017
Table 118 Open Loop Pre-paid Cards Transaction Value by Operator 2013-2017
Table 119 Forecast Pre-paid Cards: Number of Cards in Circulation 2018-2023
Table 120 Forecast Pre-paid Cards Transactions 2018-2023
Table 121 Forecast Pre-paid Cards in Circulation: % Growth 2018-2023
Table 122 Forecast Pre-paid Cards Transactions: % Growth 2018-2023
Table 123 Forecast Closed Loop Pre-paid Cards Transactions 2018-2023
Table 124 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2018-2023
Table 125 Forecast Open Loop Pre-paid Cards Transactions 2018-2023
Table 126 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2018-2023

Store Cards in Hungary - Category analysis

PROSPECTS

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