Financial Cards and Payments in Hungary

December 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Financial Cards and Payments industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Financial Cards and Payments industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Financial Cards and Payments in Hungary report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Financial Cards and Payments in Hungary?
  • What are the major trends key to understanding Financial Cards and Payments in Hungary?
  • How has COVID-19, recession and macroeconomic volatility impacted the market?
  • How long will the market take to recover? What are the opportunities now?
  • How will political context and shifting cultural values shape future growth?
  • Where is future growth expected to be most dynamic?

Financial Cards and Payments in Hungary - Industry Overview

Financial cards and payments in 2022: The big picture
2022 key trends
Debit card spending to benefit from personal income tax refunds
Rising digitalisation leads to increased sophistication of the industry
Competitive landscape
What next for financial cards and payments?
Table 1 Number of POS Terminals: Units 2017-2022
Table 2 Number of ATMs: Units 2017-2022
Table 3 Value Lost to Fraud 2017-2022
Table 4 Card Expenditure by Location 2022
Table 5 Financial Cards in Circulation by Type: % Number of Cards 2017-2022
Table 6 Domestic versus Foreign Spend 2022
Table 7 Financial Cards by Category: Number of Cards in Circulation 2017-2022
Table 8 Financial Cards by Category: Number of Accounts 2017-2022
Table 9 Financial Cards Transactions by Category: Value 2017-2022
Table 10 Financial Cards by Category: Number of Transactions 2017-2022
Table 11 Commerical Payments by Category: Value 2017-2022
Table 12 Commercial Payments by Category: Number of Transactions 2017-2022
Table 13 Personal Payments by Category: Value 2017-2022
Table 14 Personal Payments by Category: Number of Transactions 2017-2022
Table 15 M-Commerce by Category: Value 2017-2022
Table 16 M-Commerce by Category: % Value Growth 2017-2022
Table 17 Financial Cards: Number of Cards by Issuer 2017-2021
Table 18 Financial Cards: Number of Cards by Operator 2017-2021
Table 19 Financial Cards: Card Payment Transactions Value by Operator 2017-2021
Table 20 Financial Cards: Card Payment Transactions Value by Issuer 2017-2021
Table 21 Forecast Financial Cards by Category: Number of Cards in Circulation 2022-2027
Table 22 Forecast Financial Cards by Category: Number of Accounts 2022-2027
Table 23 Forecast Financial Cards Transactions by Category: Value 2022-2027
Table 24 Forecast Financial Cards by Category: Number of Transactions 2022-2027
Table 25 Forecast Commercial Payments by Category: Value 2022-2027
Table 26 Forecast Commercial Payments by Category: Number of Transactions 2022-2027
Table 27 Forecast Personal Payments by Category: Value 2022-2027
Table 28 Forecast Personal Payments by Category: Number of Transactions 2022-2027
Table 29 Forecast M-Commerce by Category: Value 2022-2027
Table 30 Forecast M-Commerce by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Charge Cards in Hungary - Category analysis

KEY DATA FINDINGS

Commercial charge cards dominate as personal charge cards remain absent
Dominant player American Express focuses on multinational companies
Narrowing of competitive environment is a reaction to slow growth
Few changes likely with personal charge cards remaining out of circulation
Local companies unlikely to become interested in charge cards
No new entries expected in the future
Table 31 Charge Cards: Number of Cards in Circulation 2017-2022
Table 32 Charge Cards Transactions 2017-2022
Table 33 Charge Cards in Circulation: % Growth 2017-2022
Table 34 Charge Cards Transactions: % Growth 2017-2022
Table 35 Commercial Charge Cards: Number of Cards in Circulation 2017-2022
Table 36 Commercial Charge Cards Transactions 2017-2022
Table 37 Commercial Charge Cards in Circulation: % Growth 2017-2022
Table 38 Commercial Charge Cards Transactions: % Growth 2017-2022
Table 39 Charge Cards: Number of Cards by Issuer 2017-2021
Table 40 Charge Cards: Number of Cards by Operator 2017-2021
Table 41 Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 42 Charge Cards Payment Transaction Value by Operator 2017-2021
Table 43 Commercial Charge Cards: Number of Cards by Issuer 2017-2021
Table 44 Commercial Charge Cards: Number of Cards by Operator 2017-2021
Table 45 Commercial Charge Cards Payment Transaction Value by Issuer 2017-2021
Table 46 Commercial Charge Cards Payment Transaction Value by Operator 2017-2021
Table 47 Forecast Charge Cards: Number of Cards in Circulation 2022-2027
Table 48 Forecast Charge Cards Transactions 2022-2027
Table 49 Forecast Charge Cards in Circulation: % Growth 2022-2027
Table 50 Forecast Charge Cards Transactions: % Growth 2022-2027
Table 51 Forecast Commercial Charge Cards: Number of Cards in Circulation 2022-2027
Table 52 Forecast Commercial Charge Cards Transactions 2022-2027
Table 53 Forecast Commercial Charge Cards in Circulation: % Growth 2022-2027
Table 54 Forecast Commercial Charge Cards Transactions: % Growth 2022-2027

Credit Cards in Hungary - Category analysis

KEY DATA FINDINGS

Loan repayment moratorium extended but many consumers choose not to use this
Personal credit card offers return to the category with new offers backed by Mastercard
Commercial credit cards to remain a small niche category
Growth potential will be limited by rising interest rates on loans and consumer cautiousness towards spending and indebtedness
Limited innovation expected as credit cards faces high competition from technological solutions
New strategic alliance of three major retail banks set to influence credit cards
Table 55 Credit Cards: Number of Cards in Circulation 2017-2022
Table 56 Credit Cards Transactions 2017-2022
Table 57 Credit Cards in Circulation: % Growth 2017-2022
Table 58 Credit Cards Transactions: % Growth 2017-2022
Table 59 Commercial Credit Cards: Number of Cards in Circulation 2017-2022
Table 60 Commercial Credit Cards Transactions 2017-2022
Table 61 Commercial Credit Cards in Circulation: % Growth 2017-2022
Table 62 Commercial Credit Cards Transactions: % Growth 2017-2022
Table 63 Personal Credit Cards: Number of Cards in Circulation 2017-2022
Table 64 Personal Credit Cards Transactions 2017-2022
Table 65 Personal Credit Cards in Circulation: % Growth 2017-2022
Table 66 Personal Credit Cards Transactions: % Growth 2017-2022
Table 67 Credit Cards: Number of Cards by Issuer 2017-2021
Table 68 Credit Cards: Number of Cards by Operator 2017-2021
Table 69 Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 70 Credit Cards Payment Transaction Value by Operator 2017-2021
Table 71 Commercial Credit Cards: Number of Cards by Issuer 2017-2021
Table 72 Commercial Credit Cards: Number of Cards by Operator 2017-2021
Table 73 Commercial Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 74 Commercial Credit Cards Payment Transaction Value by Operator 2017-2021
Table 75 Personal Credit Cards: Number of Cards by Issuer 2017-2021
Table 76 Personal Credit Cards: Number of Cards by Operator 2017-2021
Table 77 Personal Credit Cards Payment Transaction Value by Issuer 2017-2021
Table 78 Personal Credit Cards Payment Transaction Value by Operator 2017-2021
Table 79 Forecast Credit Cards: Number of Cards in Circulation 2022-2027
Table 80 Forecast Credit Cards Transactions 2022-2027
Table 81 Forecast Credit Cards in Circulation: % Growth 2022-2027
Table 82 Forecast Credit Cards Transactions: % Growth 2022-2027
Table 83 Forecast Commercial Credit Cards: Number of Cards in Circulation 2022-2027
Table 84 Forecast Commercial Credit Cards Transactions 2022-2027
Table 85 Forecast Commercial Credit Cards in Circulation: % Growth 2022-2027
Table 86 Forecast Commercial Credit Cards Transactions: % Growth 2022-2027
Table 87 Forecast Personal Credit Cards: Number of Cards in Circulation 2022-2027
Table 88 Forecast Personal Credit Cards Transactions 2022-2027
Table 89 Forecast Personal Credit Cards in Circulation: % Growth 2022-2027
Table 90 Forecast Personal Credit Cards Transactions: % Growth 2022-2027

Debit Cards in Hungary - Category analysis

KEY DATA FINDINGS

Debit cards gain transactions shares as more consumers open accounts
As Google Pay enters Hungary, contactless payments become more common
Revolut, Wise and other fintech companies pose threat to established players
Dominance of debit cards is set to remain even with less reliance on the physical card as contactless technology advances
Commercial debit cards has strong growth potential with the Széchenyi Card set to remain a popular choice for smaller businesses
Three-bank merger is only expected major change in competitive landscape
Table 91 Debit Cards: Number of Cards in Circulation 2017-2022
Table 92 Debit Cards Transactions 2017-2022
Table 93 Debit Cards in Circulation: % Growth 2017-2022
Table 94 Debit Cards Transactions: % Growth 2017-2022
Table 95 Debit Cards: Number of Cards by Issuer 2017-2021
Table 96 Debit Cards: Number of Cards by Operator 2017-2021
Table 97 Debit Cards Payment Transaction Value by Issuer 2017-2021
Table 98 Debit Cards Payment Transaction Value by Operator 2017-2021
Table 99 Forecast Debit Cards: Number of Cards in Circulation 2022-2027
Table 100 Forecast Debit Cards Transactions 2022-2027
Table 101 Forecast Debit Cards in Circulation: % Growth 2022-2027
Table 102 Forecast Debit Cards Transactions: % Growth 2022-2027

Pre-Paid Cards in Hungary - Category analysis

KEY DATA FINDINGS

SZÉP Card remains popular as government measures are extended and lead to the phasing out of cafeteria cards
Closed loop pre-paid cards sees increased demand for virtual formats
Open loop pre-paid cards benefit from ease of virtual transactions, spending limits, and innovations from fintech companies
Competitive landscape to remain cluttered though Széchenyi Pihenokártya will remain the favourite for fringe benefits
Fintech innovation set to boost prevalence and usage of pre-paid cards
Talks about transferring government welfare payments to pre-paid cards to continue
Table 103 Pre-paid Cards: Number of Cards in Circulation 2017-2022
Table 104 Pre-paid Cards Transactions 2017-2022
Table 105 Pre-paid Cards in Circulation: % Growth 2017-2022
Table 106 Pre-paid Cards Transactions: % Growth 2017-2022
Table 107 Closed Loop Pre-paid Cards Transactions 2017-2022
Table 108 Closed Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 109 Open Loop Pre-paid Cards Transactions 2017-2022
Table 110 Open Loop Pre-paid Cards Transactions: % Growth 2017-2022
Table 111 Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 112 Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 113 Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 114 Pre-paid Cards Transaction Value by Operator 2017-2021
Table 115 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 116 Closed Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 117 Closed Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 118 Closed Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 119 Open Loop Pre-paid Cards: Number of Cards by Issuer 2017-2021
Table 120 Open Loop Pre-paid Cards: Number of Cards by Operator 2017-2021
Table 121 Open Loop Pre-paid Cards Transaction Value by Issuer 2017-2021
Table 122 Open Loop Pre-paid Cards Transaction Value by Operator 2017-2021
Table 123 Forecast Pre-paid Cards: Number of Cards in Circulation 2022-2027
Table 124 Forecast Pre-paid Cards Transactions 2022-2027
Table 125 Forecast Pre-paid Cards in Circulation: % Growth 2022-2027
Table 126 Forecast Pre-paid Cards Transactions: % Growth 2022-2027
Table 127 Forecast Closed Loop Pre-paid Cards Transactions 2022-2027
Table 128 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2022-2027
Table 129 Forecast Open Loop Pre-paid Cards Transactions 2022-2027
Table 130 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2022-2027

Store Cards in Hungary - Category analysis

Store cards remain absent from Hungary’s financial cards and payments industry
The following categories and subcategories are included:

Financial Cards and Payments

    • ATM Cards
      • Commercial Charge Cards
      • Personal Charge Cards
      • Commercial Credit Cards
      • Personal Credit Cards
      • Commercial Debit Cards
      • Personal Debit Cards
      • Closed Loop Pre-Paid Cards
      • Open Loop Pre-Paid Cards
    • Store Cards
      • Commercial Card Payment Transactions
      • Commercial Electronic Direct/ACH Transactions
      • Commercial Paper Payment Transactions
      • Personal Card Payment Transactions
      • Personal Electronic Direct/ACH Transactions
      • Personal Paper Payment Transactions
        • Commercial Electronic Direct/ACH Transactions
        • Personal Electronic Direct/ACH Transactions
          • Commercial Cash Transactions
          • Commercial Other Paper Transactions
          • Personal Cash Transactions
          • Personal Other Paper Transactions
      • Mobile M-Commerce Proximity
      • Mobile M-Commerce Remote
    • Tablet M-Commerce
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This report originates from Passport, our Financial Cards and Payments research and analysis database.

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