Home Laundry Appliances

Market research on the home laundry industry. Our reports feature standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Home Laundry Appliances in Australia

Feb 2019

Even though top-loading automatic washing machines in Australia continued to represent strong retail volume sales, front-loading formats took over in popularity in 2018. Front-loading machines gained further consumer attention in 2018 due to a ...

US$990
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Home Laundry Appliances in Colombia

Feb 2019

Volume growth suffered after a rough first quarter in 2017 due to the implementation of the latest tax policy. However, to keep pace with technology and build consumer awareness about more energy efficient appliances, the government introduced a 5% ...

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Home Laundry Appliances in Hong Kong, China

Feb 2019

Home laundry appliances is a very mature category in Hong Kong. Accordingly, demand is primarily driven by replacement cycles. Given that these products have a life cycle of approximately 10 years, retail volume sales growth in the category is ...

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Home Laundry Appliances in Norway

Feb 2019

According to Euromonitor International socioeconomic data, the unemployment rate in Norway stood at approximately 4% in 2018. The low unemployment rate indicates that most of the country’s working age population need to balance and manage their ...

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Home Laundry Appliances in Taiwan

Feb 2019

Because of frequent water shortage difficulties in Taiwan, electricity- and water-efficient home laundry appliances are top priorities for consumers. Instead of seeking differentiated patented cleansing technology, consumers have become more ...

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Home Laundry Appliances in Japan

Feb 2019

In Japan, the possession rate of home laundry appliances is approaching 100% and, with the number of households declining, manufacturers are focusing on product development that justifies higher unit prices, most notably machines capable of dealing ...

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Home Laundry Appliances in Austria

Feb 2019

Overall, home laundry appliances is set to post a positive performance during the forecast period, with growth stemming from the more-popular freestanding variants rather than from built-in products in Austria. The growing demand for convenient ...

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Home Laundry Appliances in Saudi Arabia

Feb 2019

Automatic washer dryers are becoming more popular among consumers as a significant number of apartments in Saudi Arabia have no balconies to dry laundry naturally. Automatic washer dryers are expected to grow rapidly given the current low penetration...

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Home Laundry Appliances in Argentina

Feb 2019

In 2018, there was a fall in domestic consumption as a result of the currency devaluation, high inflation, rate increases and a higher credit cost. Even in this context, since the end of 2017, the main brands in home laundry appliances have continued...

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Home Laundry Appliances in the Philippines

Feb 2019

Self-service laundromats such as Wash-O-Matic have been expanding rapidly in city centres and negatively impacted the growth of several categories that are struggling to establish a foothold, such as automatic washer dryers. Many consumers would ...

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Home Laundry Appliances in Nigeria

Feb 2019

Following the weak Nigerian economy in 2015 to 2017, a recovery alongside a boost in employment, particularly for women, is expected to help drive growth in home laundry appliances over the forecast period. The category does not have high penetration...

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Home Laundry Appliances in Brazil

Feb 2019

Automatic washer dryers was the stand-out category in terms of volume growth within home laundry appliances in 2018. With rising urbanisation in Brazil, the limited size of kitchens due to architectural designs in the country and the growing number ...

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Home Laundry Appliances in Greece

Feb 2019

Automatic washer dryers registered the highest volume growth in home laundry appliances in 2018, continuing the impressive performance over the review period. The rise in sales of these products can be attributed to the fact that households that ...

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Home Laundry Appliances in South Africa

Feb 2019

Some categories of home laundry appliances have recorded slightly slower volume growth in 2018 compared to last year. This can be attributed to the current water crisis being faced by large parts of the country. Concerns around how much water these ...

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Home Laundry Appliances in Spain

Feb 2019

In 2018, the building of new homes and the renovation of old homes continued, increasing the demand for household appliances such as home laundry appliances. Consumers sought premium appliances that guaranteed good washing and drying results, as well...

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Home Laundry Appliances in Israel

Feb 2019

Growth in home laundry appliances slowed in 2018 as a result of the slowdown in the housing market. In 2017 and 2018 housing acquisitions slowed significantly due to the governmental housing plan Buyer's Price, which offers apartments at ...

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Home Laundry Appliances in Thailand

Feb 2019

Automatic dryers are not very popular in tropical countries such as Thailand since consumers can hang their clothes to dry in the sun. However, the rainy season in Thailand has become more prolonged and unpredictable, with an increase in tropical ...

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Home Laundry Appliances in Vietnam

Feb 2019

As the economy continues to grow at a fast pace, higher incomes are impacting consumer preferences, with demand for automatic washer dryers set to continue growing strongly over the coming years. Such machines are ideal for use during the rainy ...

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Home Laundry Appliances in Mexico

Feb 2019

The last two years of the review period saw many of the companies present in home laundry appliances focus more on the launch of products that can save consumers time by reducing washing time while at the same time caring for clothes and other ...

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Home Laundry Appliances in India

Feb 2019

Sales of washing machines are closely linked with the monsoon rainfall in India. The demand for washing machines is generally higher during the peak months between June and August, when the monsoon rainfall is high and in line with forecasts. ...

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