Microwaves

Market research on the consumer appliances industry. Standardised...

Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Microwaves in Austria

Apr 2023

Total volume sales in microwaves fell below pre-pandemic 2019 levels in 2022, as a result of atypical extra purchases made during the lockdowns in 2020 and 2021, due to the home improvement trends during that time. With consumers isolated at home,…

USD 1,195
Country Report

Microwaves in Canada

Feb 2023

Consumer demand for microwaves is set to see slight growth in 2022, even after seeing a strong retail volume increase in 2021. This appliance remains a household staple, having seen a penetration rate of over 100% for several years. The number of…

USD 1,195
Country Report

Microwaves in South Africa

Jan 2023

Growing demand for ready meals, driven by a rise in convenience patterns in South Africa, continued to support sales of microwaves in 2022. Local consumers are turning to frozen ready meals in particular, as they continue to spend greater time at…

USD 1,195
Country Report

Microwaves in Japan

Jan 2023

There was a time when functions meant value in appliances. Microwaves were first released around 1960 in Japan, beginning with business use and expanding to consumer use. At the time these were considered super premium products and were not…

USD 1,195
Country Report

Microwaves in the Philippines

Feb 2023

Following a marginal dip in sales in 2020 due to pandemic-related strict lockdowns in the Philippines, demand for microwaves recovered in 2021, driven by prolonged home seclusion and consumers attempting to juggle remote working, childcare and…

USD 1,195
Country Report

Microwaves in Australia

Feb 2023

After a surge in microwave sales in 2020 followed by slower retail volume growth in 2021, demand further cooled in 2022 as life in Australia returned to greater levels of normality in line with mobility outside of the home and local consumers…

USD 1,195
Country Report

Microwaves in Hong Kong, China

Jan 2023

While demand for microwaves slowed in 2020 due to mobility restrictions as a result of the pandemic, consumers were able to switch to retail e-commerce, resulting in significant share gain for the channel. Despite intermittent restriction policies in…

USD 1,195
Country Report

Microwaves in Vietnam

Dec 2022

Microwaves is seeing small positive growth in 2022, bucking the trend seen across large cooking appliances which remain in declines. Microwaves has also become increasingly competitive as a category, with players offering more affordable and…

USD 1,195
Country Report

Microwaves in the US

Dec 2022

In 2022, consumer demand for microwaves is set to decline, following strong growth in the previous year. Accordingly, retail volume growth is expected to be slightly negative, as consumers have not been looking to upgrade their microwave until it is…

USD 1,195
Country Report

Microwaves in Taiwan

Dec 2022

Sales of microwaves remain stable in 2022 due to these appliances being considered as necessities in the daily lives of many consumers. Despite microwaves consuming more electricity than many other cooking appliances, these products are still…

USD 1,195
Country Report

Microwaves in Israel

Dec 2022

Microwaves witnessed higher growth in the first year of the COVID-19 crisis as lockdowns and restaurant closures increased home cooking and consumption trends. Microwaves provide a quick and easy way to heat up meals, especially frozen meals. Thus,…

USD 1,195
Country Report

Microwaves in Singapore

Nov 2022

The pandemic and subsequent home seclusion meant that many Singaporeans were preparing and cooking their own meals, helping to drive up demand for microwaves, which could be used to heat up food after being stored in fridges or freezers. This growth…

USD 1,195
Country Report

Microwaves in China

Nov 2022

Microwaves is set to register a double-digit retail volume decline for the second year in a row in 2022, with freestanding models continuing to account for the majority of total sales. Unlike in previous years, in which companies rushed to lower the…

USD 1,195
Country Report

Microwaves in Egypt

Dec 2022

Microwaves have been hit by a remarkable increase in prices in 2022 due to the high inflation rate and high costs of importing goods and raw materials. In addition, there is a limited amount of local manufacturing of this product in Egypt (typically…

USD 1,195
Country Report

Microwaves in the Netherlands

Dec 2022

Overall, retail volume sales of microwaves decreased in the early review period. The demand for microwaves spiked in 2020 and especially 2021 as consumers looked to these devices to ease the burden of Coronavirus (COVID-19) lockdown and home…

USD 1,195
Country Report

Microwaves in Colombia

Dec 2022

Microwaves registered another year of negative sales growth in 2022 as demand continued to flag, not least due to the maturity of demand in a category which continues to struggle to appeal to a wide consumer audience. The entire category is suffering…

USD 1,195
Country Report

Microwaves in France

Dec 2022

Retail volume sales of microwaves dipped slightly during 2021, but retail current value sales were stable. As most French households already have a microwave, demand for them is quite mature and mainly driven by replacement purchases. With the…

USD 1,195
Country Report

Microwaves in Chile

Dec 2022

Considering its already high penetration rate within Chilean households, and the fact that microwaves have high durability and historically, a lack of important innovation, the category is experiencing slow volume growth in 2022. Part of its demand…

USD 1,195
Country Report

Microwaves in Thailand

Nov 2022

In some ways, demand for microwaves has been bolstered by the experiences of the COVID-19 crisis, with consumers cooking more as they were confined to their homes and working remotely. However, retail volume sales of microwaves in Thailand declined…

USD 1,195
Country Report

Microwaves in South Korea

Nov 2022

Sales of microwaves are expected to continue to rise in retail volume terms in 2022, as manufacturers are transforming microwaves into multifunctional cooking appliances, creating traction amongst consumers who are seeking the utmost convenience and…

USD 1,195
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