Microwaves

Microwaves maintained slow but stable retail volume growth in 2019. Due to very high household penetration, replacement accounts for the majority of sales, leaving little opportunity for strong growth rates. Although freestanding microwaves continued...

Despite an already relatively high sales base, microwaves is expected to continue registering slight retail volume growth in Austria in the forecast period, benefiting primarily from the ongoing rise in the number of households in the country. The ...

As microwaves are mostly used for heating ready meals, sales of microwaves are seen to align with sales of ready meals within the packaged food category. In Norway, data shows ready meals being on the rise, thus this is the main fact which will ...

Microwaves have significant presence in Argentinean homes as they are strongly linked to the desire to make everyday life easier. It is one of the main appliances that people buy when they decide to live alone. For the Argentinean consumer, ...

With the trend towards urbanisation and smaller living spaces continuing to be seen in the US, there is an increased focus on space saving, especially when it comes to the kitchen. Counter space is often sacrificed in exchange for more living area ...

Having a microwave has always been seen as being essential for British families, to the extent that it is now a saturated category, with some households even owning more than one microwave. The penetration rate of microwaves in the UK is the highest ...

Retail volume sales of microwaves continued to decline in 2019, whilst value sales increased due to strong premiumisation in the category - only high-end products with multiple features which guarantee healthy cooking fare well on the Romanian ...

Since 2017, the popularity of light fryers has grown rapidly through a lowering of prices and expansion of frozen food categories, such as frozen chicken and pizza. This growth is having an influence on the slow growth of microwaves. The standard ...

Within both freestanding and built-in microwaves, there is a strong trend towards smart appliances, thanks to the effect of smart technology on health and hygiene. With more options being offered by microwaves, consumers are increasingly demanding ...

Retail volume sales of microwaves dropped dramatically in Turkey in 2018 and 2019 due to the negative economic situation in the country and the removal of the temporary tax exemption on durable goods, including major appliances such as microwaves. It...

Freestanding microwaves have reached maturity with this format accounting for the vast majority of sales in the category. Nevertheless, new opportunities are being seen in the real estate market for built-in formats, as newer households are smaller ...

Microwaves registered a decline in retail volume terms in 2019, perceived by consumers as a non-essential household appliance. Even though Colombians in urban areas are leading increasingly hectic lives, low sales of pre-prepared food indicate that ...

Consumers continue to be attracted to the convenience that microwaves offer, which has led to steady growth in the current year. The desire for convenience is evident in the growing popularity of ready-made meals, which can simply be heated and ...

An uncertain macro-economic environment dampened demand for microwaves in 2019, as waning confidence led to consumers cutting back on expenditure. Moreover, those consumers that are purchasing microwaves are increasingly looking for lower-priced ...

Microwaves witnessed dynamic retail volume growth in 2019 with sales benefiting from a number of factors. Firstly, with Ukraine’s economy on the path to recovery and with incomes rising microwaves continued to benefit from postponed demand in 2019, ...

Despite growing sales of built-in microwaves, the overall category recorded further decline in 2019. Built-in models are mostly fitted into newly-built apartments as standard kitchen equipment, whilst freestanding microwaves are mostly purchased as ...

Microwaves became a rather mature category over the review period. These products are no longer considered as highly fashionable devices, and the growth rates of both replacement and new purchases had started to slow down by 2019. Since the ...

Microwaves continued to be dominated by the freestanding format in Singapore in 2019, offering convenience for both cooking and flexibility as to where it can be placed in the kitchen due to its size. However, concerns remain amongst some consumers ...

Volume sales of microwaves continued to decline in 2019, but at a slightly lower rate compared to the previous year’s decline. As disposable incomes still have not increased significantly and consumer confidence remains low, Greeks continue to avoid ...

Microwaves sales are projected to continue increasing over the forecast period, largely due to current low household penetration. In addition, growth will also be driven by low average unit prices. Freestanding microwaves, which account for nearly ...