Microwaves

Total volume sales in microwaves fell below pre-pandemic 2019 levels in 2022, as a result of atypical extra purchases made during the lockdowns in 2020 and 2021, due to the home improvement trends during that time. With consumers isolated at home,…

Consumer demand for microwaves is set to see slight growth in 2022, even after seeing a strong retail volume increase in 2021. This appliance remains a household staple, having seen a penetration rate of over 100% for several years. The number of…

Growing demand for ready meals, driven by a rise in convenience patterns in South Africa, continued to support sales of microwaves in 2022. Local consumers are turning to frozen ready meals in particular, as they continue to spend greater time at…

There was a time when functions meant value in appliances. Microwaves were first released around 1960 in Japan, beginning with business use and expanding to consumer use. At the time these were considered super premium products and were not…

Following a marginal dip in sales in 2020 due to pandemic-related strict lockdowns in the Philippines, demand for microwaves recovered in 2021, driven by prolonged home seclusion and consumers attempting to juggle remote working, childcare and…

After a surge in microwave sales in 2020 followed by slower retail volume growth in 2021, demand further cooled in 2022 as life in Australia returned to greater levels of normality in line with mobility outside of the home and local consumers…

While demand for microwaves slowed in 2020 due to mobility restrictions as a result of the pandemic, consumers were able to switch to retail e-commerce, resulting in significant share gain for the channel. Despite intermittent restriction policies in…

Microwaves is seeing small positive growth in 2022, bucking the trend seen across large cooking appliances which remain in declines. Microwaves has also become increasingly competitive as a category, with players offering more affordable and…

In 2022, consumer demand for microwaves is set to decline, following strong growth in the previous year. Accordingly, retail volume growth is expected to be slightly negative, as consumers have not been looking to upgrade their microwave until it is…

Sales of microwaves remain stable in 2022 due to these appliances being considered as necessities in the daily lives of many consumers. Despite microwaves consuming more electricity than many other cooking appliances, these products are still…

Microwaves witnessed higher growth in the first year of the COVID-19 crisis as lockdowns and restaurant closures increased home cooking and consumption trends. Microwaves provide a quick and easy way to heat up meals, especially frozen meals. Thus,…

The pandemic and subsequent home seclusion meant that many Singaporeans were preparing and cooking their own meals, helping to drive up demand for microwaves, which could be used to heat up food after being stored in fridges or freezers. This growth…

Microwaves is set to register a double-digit retail volume decline for the second year in a row in 2022, with freestanding models continuing to account for the majority of total sales. Unlike in previous years, in which companies rushed to lower the…

Microwaves have been hit by a remarkable increase in prices in 2022 due to the high inflation rate and high costs of importing goods and raw materials. In addition, there is a limited amount of local manufacturing of this product in Egypt (typically…

Overall, retail volume sales of microwaves decreased in the early review period. The demand for microwaves spiked in 2020 and especially 2021 as consumers looked to these devices to ease the burden of Coronavirus (COVID-19) lockdown and home…

Microwaves registered another year of negative sales growth in 2022 as demand continued to flag, not least due to the maturity of demand in a category which continues to struggle to appeal to a wide consumer audience. The entire category is suffering…

Retail volume sales of microwaves dipped slightly during 2021, but retail current value sales were stable. As most French households already have a microwave, demand for them is quite mature and mainly driven by replacement purchases. With the…

Considering its already high penetration rate within Chilean households, and the fact that microwaves have high durability and historically, a lack of important innovation, the category is experiencing slow volume growth in 2022. Part of its demand…

In some ways, demand for microwaves has been bolstered by the experiences of the COVID-19 crisis, with consumers cooking more as they were confined to their homes and working remotely. However, retail volume sales of microwaves in Thailand declined…

Sales of microwaves are expected to continue to rise in retail volume terms in 2022, as manufacturers are transforming microwaves into multifunctional cooking appliances, creating traction amongst consumers who are seeking the utmost convenience and…