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Microwaves

Market research on the microwaves industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Microwaves in Canada

Feb 2020

Microwaves maintained slow but stable retail volume growth in 2019. Due to very high household penetration, replacement accounts for the majority of sales, leaving little opportunity for strong growth rates. Although freestanding microwaves continued...

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Microwaves in Austria

Feb 2020

Despite an already relatively high sales base, microwaves is expected to continue registering slight retail volume growth in Austria in the forecast period, benefiting primarily from the ongoing rise in the number of households in the country. The ...

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Microwaves in Norway

Feb 2020

As microwaves are mostly used for heating ready meals, sales of microwaves are seen to align with sales of ready meals within the packaged food category. In Norway, data shows ready meals being on the rise, thus this is the main fact which will ...

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Microwaves in Argentina

Feb 2020

Microwaves have significant presence in Argentinean homes as they are strongly linked to the desire to make everyday life easier. It is one of the main appliances that people buy when they decide to live alone. For the Argentinean consumer, ...

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Microwaves in the US

Jan 2020

With the trend towards urbanisation and smaller living spaces continuing to be seen in the US, there is an increased focus on space saving, especially when it comes to the kitchen. Counter space is often sacrificed in exchange for more living area ...

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Microwaves in the United Kingdom

Jan 2020

Having a microwave has always been seen as being essential for British families, to the extent that it is now a saturated category, with some households even owning more than one microwave. The penetration rate of microwaves in the UK is the highest ...

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Microwaves in Romania

Jan 2020

Retail volume sales of microwaves continued to decline in 2019, whilst value sales increased due to strong premiumisation in the category - only high-end products with multiple features which guarantee healthy cooking fare well on the Romanian ...

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Microwaves in South Korea

Jan 2020

Since 2017, the popularity of light fryers has grown rapidly through a lowering of prices and expansion of frozen food categories, such as frozen chicken and pizza. This growth is having an influence on the slow growth of microwaves. The standard ...

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Microwaves in the United Arab Emirates

Jan 2020

Within both freestanding and built-in microwaves, there is a strong trend towards smart appliances, thanks to the effect of smart technology on health and hygiene. With more options being offered by microwaves, consumers are increasingly demanding ...

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Microwaves in Turkey

Jan 2020

Retail volume sales of microwaves dropped dramatically in Turkey in 2018 and 2019 due to the negative economic situation in the country and the removal of the temporary tax exemption on durable goods, including major appliances such as microwaves. It...

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Microwaves in Chile

Jan 2020

Freestanding microwaves have reached maturity with this format accounting for the vast majority of sales in the category. Nevertheless, new opportunities are being seen in the real estate market for built-in formats, as newer households are smaller ...

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Microwaves in Colombia

Jan 2020

Microwaves registered a decline in retail volume terms in 2019, perceived by consumers as a non-essential household appliance. Even though Colombians in urban areas are leading increasingly hectic lives, low sales of pre-prepared food indicate that ...

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Microwaves in South Africa

Jan 2020

Consumers continue to be attracted to the convenience that microwaves offer, which has led to steady growth in the current year. The desire for convenience is evident in the growing popularity of ready-made meals, which can simply be heated and ...

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Microwaves in India

Jan 2020

An uncertain macro-economic environment dampened demand for microwaves in 2019, as waning confidence led to consumers cutting back on expenditure. Moreover, those consumers that are purchasing microwaves are increasingly looking for lower-priced ...

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Microwaves in Ukraine

Jan 2020

Microwaves witnessed dynamic retail volume growth in 2019 with sales benefiting from a number of factors. Firstly, with Ukraine’s economy on the path to recovery and with incomes rising microwaves continued to benefit from postponed demand in 2019, ...

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Microwaves in the Czech Republic

Jan 2020

Despite growing sales of built-in microwaves, the overall category recorded further decline in 2019. Built-in models are mostly fitted into newly-built apartments as standard kitchen equipment, whilst freestanding microwaves are mostly purchased as ...

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Microwaves in Hungary

Jan 2020

Microwaves became a rather mature category over the review period. These products are no longer considered as highly fashionable devices, and the growth rates of both replacement and new purchases had started to slow down by 2019. Since the ...

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Microwaves in Singapore

Jan 2020

Microwaves continued to be dominated by the freestanding format in Singapore in 2019, offering convenience for both cooking and flexibility as to where it can be placed in the kitchen due to its size. However, concerns remain amongst some consumers ...

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Microwaves in Greece

Jan 2020

Volume sales of microwaves continued to decline in 2019, but at a slightly lower rate compared to the previous year’s decline. As disposable incomes still have not increased significantly and consumer confidence remains low, Greeks continue to avoid ...

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Microwaves in Malaysia

Jan 2020

Microwaves sales are projected to continue increasing over the forecast period, largely due to current low household penetration. In addition, growth will also be driven by low average unit prices. Freestanding microwaves, which account for nearly ...

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