Microwaves
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Country Report
Microwaves in Australia
Feb 2019
Microwaves in Australia registered a decline in retail volume terms and low current value growth in 2018. Even though microwaves remain a staple appliance in Australians’ kitchens, consumers have not been rushing to retailers to purchase a new ...
Country Report
Microwaves in Colombia
Feb 2019
Microwaves are typically used as a convenient way to heat/reheat meals, including ready meals, especially among those consumers who lack the time to make their own preparations. Nevertheless, even though Colombians in urban areas are leading ...
Country Report
Microwaves in Hong Kong, China
Feb 2019
Rising health awareness was one of the main consumer trends observed in Hong Kong during the review period. This restricted demand for traditional microwaves, as health concerns led more consumers to cook with fresh ingredients instead of reheating ...
Country Report
Microwaves in Norway
Feb 2019
In Norway, ready meals is a packaged food category on the rise and this can be linked to the successful efforts of manufacturers to tackle their unhealthy image. This has been achieved through the development of natural ingredient and organic ...
Country Report
Microwaves in Taiwan
Feb 2019
Despite their higher consumption of electricity, microwaves are regarded as kitchen essentials in Taiwan and penetration rates continue to increase. However, built-in microwaves are less popular compared to freestanding ones, which is attributed to ...
Country Report
Microwaves in Japan
Feb 2019
While microwaves, like many product categories, suffered from persistent budgetary caution amongst Japanese consumers during the review period, leading to declining volumes, the category is expected to see a turnaround in its fortunes over 2018-2023....
Country Report
Microwaves in Austria
Feb 2019
Freestanding microwaves generated the lion’s share of both value and volume sales in 2018, and is projected to continue to do so throughout the entire forecast period. Nevertheless, built-in microwaves again outperformed freestanding products in ...
Country Report
Microwaves in Saudi Arabia
Feb 2019
Microwaves sales increased in Saudi Arabia in 2018 thanks to falling unemployment. Both built-in and freestanding microwaves saw a rise in volume sales as a significant majority of consumers live in residential apartments with limited kitchen space....
Country Report
Microwaves in Argentina
Feb 2019
The local habit of consuming meat almost daily conspires against the use of a microwave for its cooking functions, since it is perceived that food quality deteriorates when doing so. Microwaves have failed to meet consumers’ expectations of their ...
Country Report
Microwaves in the Philippines
Feb 2019
A consumer spending boom in the Philippines that is being fuelled by cash remittances from overseas Filipino workers and the outsourcing industry as well as busier lifestyles, have resulted in multiple trickle-down effects, including the dining ...
Country Report
Microwaves in Nigeria
Feb 2019
As the urban population continues to grow and consumers endure fast-paced lifestyles, time spent on cooking is becoming increasingly limited. This has necessitated demand for microwaves as consumers prefer to heat meals from the previous night that ...
Country Report
Microwaves in Brazil
Feb 2019
Microwaves are perceived as a less essential household appliance when compared with fridge-freezers or cookers. However, lifestyle changes in Brazil and the realisation that microwaves make everyday life easier has boosted volume sales. Microwaves ...
Country Report
Microwaves in Greece
Feb 2019
Despite the fact that Greece exited its bailout programme in 2018, disposable incomes did not increase significantly. Consumer confidence remains low, with Greeks avoiding unnecessary purchases in order to cut down on their expenses. As a result, ...
Country Report
Microwaves in South Africa
Feb 2019
Convenience remains key in the lifestyles of many South Africans. As ready meals continue to be popular, this bodes well for microwaves. Lower income consumers tend to prefer microwaves with basic functionality such as grilling, defrosting and ...
Country Report
Microwaves in Spain
Feb 2019
In 2018, microwaves continued the positive retail volume trend already started during the review period. Microwaves become a commodity in Spain, with penetration having almost reached saturation and with consumers preferring affordable models so they...
Country Report
Microwaves in Israel
Feb 2019
Microwaves is characterised by a lack of innovation while consumers generally seek basic products. Although microwaves with grills are available in the country, consumers still perceive microwaves mainly as a means of heating food rather than baking ...
Country Report
Microwaves in Thailand
Feb 2019
Gas stove and open-flame cooking devices are prohibited in student residences, condominiums and apartments, in accordance with security and safety concerns. The only appliances exempted are electric cookers. Consequently, residents choose a microwave...
Country Report
Microwaves in Vietnam
Feb 2019
Microwaves have become very common in urban areas, with packaged and frozen food being widely consumed to cope with busy lifestyles. As a result, Vietnamese consumers are continuously demanding microwaves that enable them to conveniently cook and ...
Country Report
Microwaves in Mexico
Feb 2019
In general, Mexican consumers are searching for microwaves that can help them to save money on their electricity, gas or water bills. In response, the category’s leading brands are attempting to innovate in these areas and it is now becoming much ...
Country Report
Microwaves in India
Feb 2019
Health-conscious consumers in India are wary of the harmful effects of microwaves, which led to the slowing of demand for microwaves. Using a microwave every day has raised major concerns amongst consumers about their health – without any evidence, ...
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