Microwaves

Market research on the consumer appliances industry. Standardised...

Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Microwaves in Japan

Feb 2022

There was a time when functions meant value in appliances. Microwaves were first released around 1960 in Japan, beginning with business use and expanding to consumer use. At the time these were considered super premium products and were not…

USD 1,195
Country Report

Microwaves in South Africa

Mar 2022

The demand for microwaves significantly improved in 2021, registering double-digit retail volume and current value growth, as the economy began to reopen and many employees returned to their places of work. As a result, the pace of life picked up…

USD 1,195
Country Report

Microwaves in Morocco

Mar 2022

Sales of microwaves dropped sharply in retail volume terms in 2020 as many people shifted away from purchasing non-essential items. Added to this, many companies experienced logistical challenges in 2020, especially during the lockdown, with this…

USD 1,195
Country Report

Microwaves in Canada

Jan 2022

Retail volume sales of microwaves rose for the first time in three years during 2021, as economic conditions improved and consumers spent more time at home (with many working from home) and prepared and ate more meals there. According to Euromonitor…

USD 1,195
Country Report

Microwaves in Vietnam

Nov 2021

From May 2021, the COVID-19 pandemic became serious in Vietnam with longer lockdown periods and strict social distancing measures applied across all provinces. Furthermore, food and drink delivery services such as Grab Food and Delivery Now were also…

USD 1,195
Country Report

Microwaves in Mexico

Nov 2021

Retail volume sales of microwaves declined for the first time in many years in 2020. The demand for microwaves had been robust prior to the pandemic, with the share of Mexican households with a microwave rising steadily. Convenience was the main…

USD 1,195
Country Report

Microwaves in Denmark

Nov 2021

Microwaves is seeing small volume growth in 2021, due to consumers’ appreciation for convenience. Freestanding microwaves is the larger category and also sees the strongest growth, thanks to such appliances being viewed as easing daily life and…

USD 1,195
Country Report

Microwaves in Indonesia

Nov 2021

Microwaves initially struggled to achieve growth early on in the pandemic, as there were economic uncertainties and people decided to save their money for a rainy day. This meant that people were not purchasing appliances that they considered as…

USD 1,195
Country Report

Microwaves in Brazil

Nov 2021

After more than a year living with the COVID-19 pandemic, many consumers still had working from home or online schooling in their routines in 2021. The pandemic largely influenced consumers’ relationships with their homes due to the long hours spent…

USD 1,195
Country Report

Microwaves in Argentina

Nov 2021

Microwaves was already a challenged category with the cessation of automatic licenses for their import in 2020, but this has been further exacerbated by the COVID-19 pandemic in 2020 and 2021. It is a category with a large component of imported…

USD 1,195
Country Report

Microwaves in Chile

Nov 2021

Already possessing a fairly high penetration rate in Chilean households, microwaves was experiencing stagnation and declining demand prior to the pandemic, with mini ovens becoming the natural competitor to this category, by acting as a substitute…

USD 1,195
Country Report

Microwaves in the Netherlands

Nov 2021

Microwaves had been experiencing declining retail volume and value sales prior to the Coronavirus (COVID-19) pandemic, largely due to a high penetration rate and depressed housing market, which saw stronger declines for the built-in format. Longer…

USD 1,195
Country Report

Microwaves in Thailand

Nov 2021

Retail volume sales of microwaves in Thailand declined in 2020 as consumers reined in spending due to the negative economic impact of COVID-19 and lockdown measures made it more difficult to purchase these products. Demand has rebounded at a robust…

USD 1,195
Country Report

Microwaves in France

Nov 2021

Retail volume sales of microwaves dipped slightly during 2021, but retail current value sales were stable. As most French households already have a microwave, demand for them is quite mature and mainly driven by replacement purchases. With the…

USD 1,195
Country Report

Microwaves in Egypt

Nov 2021

Largely as a result of the pandemic, the rate of growth in retail volume sales of microwaves almost doubled during 2020 to reach its highest level in almost a decade. With consumers spending much more time at home during the year due to COVID-19…

USD 1,195
Country Report

Microwaves in Colombia

Nov 2021

Sales of microwaves continue to decline in 2020, as consumers avoid what they deem to be non-essential products, instead preferring multifunctional appliances such as multicookers and light fryers. The decline of microwaves has been further…

USD 1,195
Country Report

Microwaves in South Korea

Nov 2021

The popularity of multifunctional appliances including light fryers has rapidly grown during the pandemic due to increasingly competitive prices and greater demand for frozen food categories such as chicken and pizza. This trend is influencing the…

USD 1,195
Country Report

Microwaves in India

Dec 2021

Pre-pandemic, sales of microwaves were declining as consumers have not found many uses for these appliances, other than reheating food. Most Indian households prefer to cook on gas stoves with traditional utensils rather than using a microwave,…

USD 1,195
Country Report

Microwaves in Romania

Nov 2021

Microwaves registered meaningful positive volume growth for the first time in many years during 2021 and this is a reflection of the influence that the COVID-19 pandemic has had on consumer lifestyles since the beginning of 2020. With more than…

USD 1,195
Country Report

Microwaves in Norway

Nov 2021

While microwaves is set to expand over 2021 as a whole, total volume sales growth is expected to be slower than that recorded in 2020. This is mainly due to increasing maturity, though demand has also been suppressed by the fact that many Norwegian…

USD 1,195
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