Microwaves

Market research on the microwaves industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
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Country Report

Country Report

Microwaves in Hong Kong, China

Jan 2021

The smaller category of built-in microwaves decreased strongly in 2020 due to COVID-19 delaying residential construction projects as well as home renovation projects, as Hong Kong prioritised social distancing. Built-in models were hit particularly ...

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Microwaves in Morocco

Jan 2021

The onset of the COVID-19 pandemic during the middle months of 2020, and the measures put in place by the Moroccan authorities to limit its spread, caused serious problems in distribution channels for microwaves. Deliveries of microwaves between ...

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Microwaves in Nigeria

Jan 2021

Microwaves remained a niche product in 2020 seen as less essential by most local consumers. However, demand had been growing well over the review period, boosted by lower priced brands and a greater number of consumers in professional work. Such ...

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Microwaves in Mexico

Jan 2021

Retail volume sales of microwaves declined for the first time in more than a decade during 2020. Demand for microwaves had been robust prior to the pandemic, with number of Mexican households with a microwave rising steadily. Convenience was the main...

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Microwaves in Ukraine

Jan 2021

Microwaves sales in Ukraine declined in 2020 as a result of rising consumer price sensitivity and a consequent shift away from non-essential purchases. However, there was an initial spike in demand during the quarantine, with many consumers who were ...

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Microwaves in Australia

Jan 2021

Since the COVID-19 lockdown was implemented in March, consumers have been spending more time at home, with workplaces asking consumers to work from home, to minimise the spread of the virus. Consumers are seeking multitasking and versatile appliances...

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Microwaves in China

Jan 2021

Having experienced volume decline in the previous two years as it suffered from maturity and the negative impact of the health and wellness trend, which encouraged consumers to opt for cooking methods such as steaming, microwaves saw a slight upturn ...

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Microwaves in Denmark

Jan 2021

Retail volume sales of microwaves continued to decline during 2020, albeit at a lower rate than in the previous year. COVID-19 led consumers to prioritise the purchase of refrigeration appliances – to store food at a time when some were worried about...

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Microwaves in Norway

Jan 2021

COVID-19 will drive a decline in retail volume sales of microwaves in Norway during 2020. The pandemic had a negative impact on consumer confidence, leading some consumers to curb their expenditure on items they perceive as non-essential, such as ...

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Microwaves in Romania

Jan 2021

Due to the outbreak of COVID-19, microwaves will perform badly in 2020 overall as volume sales decline. The main reason for this is due to the implementation of lockdown which has been changing consumers’ regular cooking habits as they have been ...

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Microwaves in Turkey

Jan 2021

Although retail volume sales of microwaves in Turkey are anticipated to decline in 2020, the decline is anticipated to be slower than that seen in 2019. In fact, retail volume sales of microwaves were already dropping dramatically in Turkey in 2018 ...

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Microwaves in Hungary

Jan 2021

Microwaves will see a slight decline in volume sales in 2020 overall as a result of the COVID-19 pandemic. The main reason for this has been due to declining purchasing powers as many consumers have been forced to economise and therefore prioritise ...

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Microwaves in Canada

Jan 2021

With the lockdown measures including the closure of businesses, people had more time to cook at home in 2020, leading to decreased need for microwaves. Consumers were cooking fuller, more traditional meals, while restaurants being closed meant fewer ...

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Microwaves in Japan

Jan 2021

In 2020, microwaves saw a slow retail volume decline. However, unlike most other categories, the fall in sales was not simply due to COVID-19, as similar declines were also seen in the previous four years of the review period. The potential for ...

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Microwaves in Poland

Jan 2021

The microwaves category dropped into negative growth in 2020 as a result of the COVID-19 pandemic. With more time spent at home and a focus on healthier meal options, consumers switched from consumption of ready meals to home-prepared fresh meals. ...

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Microwaves in India

Jan 2021

Prior to 2020, sales of microwaves were declining. These appliances are not seen as compatible with local cooking habits, especially for traditional Indian cuisine which relies heavily on frying and sautéing, for which microwaves are unsuitable. ...

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Microwaves in Sweden

Jan 2021

Microwaves recorded decline in 2020 following stable growth over the review period as consumers were cautious with their spending and considered their purchases due to the economic impact of the COVID-19 pandemic. They prioritised appliances ...

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Microwaves in Chile

Jan 2021

Microwaves has been experiencing declines for a number of years due to growing maturity linked to a fairly high penetration rate. Demand has traditionally been driven by the search for greater convenience and the growing number of single-person ...

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Microwaves in Colombia

Jan 2021

Sales of microwaves continue to decline in 2020, as consumers avoid what they deem to be non-essential purchases, instead preferring multifunctional appliances such as multicookers and air fryers. The decline of non-essential purchases has been ...

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Microwaves in Vietnam

Jan 2021

In 2020, lockdowns aimed at stopping the spread of COVID-19 led consumers to spend more time at home, and increased the amount of cooking carried out at home, helping to maintain retail volume growth for microwaves in this year. The cheaper price of ...

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