Microwaves

Market research on the consumer appliances industry. Standardised...

Market research on the consumer appliances industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.

Country Report

Microwaves in South Africa

Jan 2023

Growing demand for ready meals, driven by a rise in convenience patterns in South Africa, continued to support sales of microwaves in 2022. Local consumers are turning to frozen ready meals in particular, as they continue to spend greater time at…

USD 1,195
Country Report

Microwaves in Japan

Jan 2023

There was a time when functions meant value in appliances. Microwaves were first released around 1960 in Japan, beginning with business use and expanding to consumer use. At the time these were considered super premium products and were not…

USD 1,195
Country Report

Microwaves in Hong Kong, China

Jan 2023

While demand for microwaves slowed in 2020 due to mobility restrictions as a result of the pandemic, consumers were able to switch to retail e-commerce, resulting in significant share gain for the channel. Despite intermittent restriction policies in…

USD 1,195
Country Report

Microwaves in Vietnam

Dec 2022

Microwaves is seeing small positive growth in 2022, bucking the trend seen across large cooking appliances which remain in declines. Microwaves has also become increasingly competitive as a category, with players offering more affordable and…

USD 1,195
Country Report

Microwaves in Nigeria

Dec 2022

Microwaves will register a fall in volume sales in 2022. The continued depreciation of the local currency has led to an increase in the import prices of consumer appliances, including microwaves. Moreover, with the rise in the cost of living and the…

USD 1,195
Country Report

Microwaves in India

Dec 2022

After seeing a year of minor growth in 2020, microwaves returned to decline in 2021, and this is expected to continue in 2022. This is partly because the baking and cooking trends have eased along with the reopening of restaurants and cafés for…

USD 1,195
Country Report

Microwaves in Sweden

Dec 2022

As seen across consumer appliances, sales of microwaves saw dynamic growth during 2021 as consumers looked to make home improvements. Prior to the pandemic demand for microwaves had been stagnating with consumers favouring other methods of cooking,…

USD 1,195
Country Report

Microwaves in Romania

Dec 2022

Microwaves is expected to record a decline in retail volume sales in 2022. This is largely due to a widely held perception that food prepared in a microwave is unhealthy due to the loss of nutrients as well as the risk of radiation. The positive…

USD 1,195
Country Report

Microwaves in Portugal

Dec 2022

The increasing incidence of cooking and eating at home during the COVID-19 crisis supported demand for microwaves, especially as many people were still required to perform work and child care duties while at home. While growth slowed in 2021, sales…

USD 1,195
Country Report

Microwaves in Norway

Dec 2022

Retail volume sales dipped during 2022, following Coronavirus (COVID-19)-induced spikes in 2020 and 2021. Lockdown and home seclusion forced consumers to prepare food and dine at home more often in light of remote working, distance learning and the…

USD 1,195
Country Report

Microwaves in Greece

Dec 2022

Sales of microwaves declined in 2021 and during the first half of 2022 due to the significant increase in sales that took place in 2020. Supply chain disruption also affected the category’s performance, as there were shortages in the market,…

USD 1,195
Country Report

Microwaves in Egypt

Dec 2022

Microwaves have been hit by a remarkable increase in prices in 2022 due to the high inflation rate and high costs of importing goods and raw materials. In addition, there is a limited amount of local manufacturing of this product in Egypt (typically…

USD 1,195
Country Report

Microwaves in the Netherlands

Dec 2022

Overall, retail volume sales of microwaves decreased in the early review period. The demand for microwaves spiked in 2020 and especially 2021 as consumers looked to these devices to ease the burden of Coronavirus (COVID-19) lockdown and home…

USD 1,195
Country Report

Microwaves in Colombia

Dec 2022

Microwaves registered another year of negative sales growth in 2022 as demand continued to flag, not least due to the maturity of demand in a category which continues to struggle to appeal to a wide consumer audience. The entire category is suffering…

USD 1,195
Country Report

Microwaves in France

Dec 2022

Retail volume sales of microwaves dipped slightly during 2021, but retail current value sales were stable. As most French households already have a microwave, demand for them is quite mature and mainly driven by replacement purchases. With the…

USD 1,195
Country Report

Microwaves in Chile

Dec 2022

Considering its already high penetration rate within Chilean households, and the fact that microwaves have high durability and historically, a lack of important innovation, the category is experiencing slow volume growth in 2022. Part of its demand…

USD 1,195
Country Report

Microwaves in Thailand

Nov 2022

In some ways, demand for microwaves has been bolstered by the experiences of the COVID-19 crisis, with consumers cooking more as they were confined to their homes and working remotely. However, retail volume sales of microwaves in Thailand declined…

USD 1,195
Country Report

Microwaves in South Korea

Nov 2022

Sales of microwaves are expected to continue to rise in retail volume terms in 2022, as manufacturers are transforming microwaves into multifunctional cooking appliances, creating traction amongst consumers who are seeking the utmost convenience and…

USD 1,195
Country Report

Microwaves in Mexico

Dec 2022

Retail volume sales of microwaves declined for the first time in many years in 2020. The demand for microwaves had been robust prior to the pandemic, with the share of Mexican households with a microwave rising steadily. Convenience was the main…

USD 1,195
Country Report

Microwaves in Denmark

Dec 2022

Retail volume sales in microwaves followed a similar trajectory to demand patterns in other categories of major appliances towards the end of the review period. Thus, retail volume sales of microwaves decreased during 2022, following positive growth…

USD 1,195
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