Microwaves
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Strategy Briefing
Where Consumers Shop for Appliances
Aug 2018
The consumer appliances distribution landscape is witnessing dynamic shifts as consumers modify their shopping habits and preferences. As is the case with all other consumer goods, the appliances industry is significantly impacted by the rise of ...
Strategy Briefing
Major Appliances in Western Europe
Jul 2018
Major appliances in Western Europe grew in volume terms in 2017, but the industry is expected to slow down over the period 2017-2022. A high level of saturation, along with uncertain economic performance, will limit growth. Boosted by the ...
Strategy Briefing
Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market
May 2018
Global consumer appliance giants have accelerated the pace of cross-industry M&A since 2017, expanding into industries such as artificial intelligence, industrial robots and new energy to achieve high growth and synergies. Service robots will be the ...
Country Report
Microwaves in Japan
Mar 2018
Rising health-consciousness and growing demand for convenience due to increasing pressure on time are two of the most prominent consumer trends in Japan and, indeed, globally. Microwaves is in a strong position to benefit from both these trends, and ...
Strategy Briefing
Global Key Insights of Growing Connected Appliances Ecosystem
Feb 2018
The key selling point of connected appliances is not connectivity but services offered by the eco-system. A huge business eco-system is expected to be built, with collective efforts from upstream industries, such as semiconductor and artificial ...
Strategy Briefing
A Snapshot of Our Newest Market: Consumer Appliances in Nigeria
Jan 2018
Euromonitor International’s Consumer Appliances research coverage is now extended to include Nigeria. As the largest economy in Sub-Saharan Africa, Nigeria is undoubtedly a market to take note of. This spotlight report provides a quick introduction ...
Country Report
Microwaves in Chile
Dec 2017
The microwave is considered a necessity by most Chileans, since it became an indispensable element for kitchens. In addition, a large number of new homes are designed so that consumers can buy a microwave and be able to put it in as optimal and ...
Strategy Briefing
How Will the Healthy Living Megatrend Impact the Appliances Industry?
Dec 2017
Growing income, increasing health awareness and pollution are the critical intrinsic and extrinsic factors underpinning the impact of the healthy living megatrend on consumer appliances. To address respiratory, diet and skin healthcare, new features ...
Country Report
Microwaves in the United Kingdom
Dec 2017
Microwaves posted a marginal increase in 2017 in volume terms and a slightly stronger gain in current value terms. Category growth is slowing as consumer demand is not strong enough to sustain a high level of sales. Moreover, the category was also ...
Country Report
Microwaves in Italy
Dec 2017
Microwaves posted volume growth in 2017, although the healthy cooking trend, which was a strong driver in 2017, drove sales of microwaves less intensely than it did in other categories. This was due to the attention to food ingredients that many ...
Country Report
Microwaves in Thailand
Dec 2017
With busier lifestyles, Thai consumers – especially in urban areas and of working age – increasingly find ready-to-eat and ready-to-cook food attractive. As the size of households gets smaller and the time to prepare meals is more limited, the cost ...
Country Report
Microwaves in Vietnam
Dec 2017
Microwaves have become increasingly common, especially amongst consumers in urban areas, where packaged and frozen food are widely consumed to cope with busy lifestyles. Vietnamese consumers are increasingly demanding microwaves that enable them to ...
Country Report
Microwaves in Portugal
Dec 2017
In line with other major appliances, microwaves posted a positive performance into 2017, supported by the home refurbishment trend. On the one hand, strong tourism demand led to the development of local lodging and the renovation of old properties in...
Country Report
Microwaves in Singapore
Dec 2017
Microwaves have been around for ages, and these are go-to appliances when consumers want to heat up or cook their food in the most convenient way possible. However, with the growth of alternatives such as light fryers, brands may have to rethink how ...
Country Report
Microwaves in the Philippines
Dec 2017
As the economy grows, incomes rise and urbanisation continues at a rapid pace, there is growing interest in the convenience offered by microwaves. These appliances furthermore benefit from their compact nature and affordable pricing, with those urban...
Country Report
Microwaves in Romania
Dec 2017
Microwaves continued on a downward spiral in 2017 as consumers shifted towards other consumer appliances. Prior to the review period, microwaves registered fast-paced growth rate as consumers embraced the products given increasingly hectic ...
Country Report
Microwaves in Russia
Dec 2017
The penetration rate of microwaves showed strong growth during the review period. However, after the economic crisis hit Russia in late 2014, the majority of consumers put their expenditure on consumer appliances on hold. As a result, the replacement...
Country Report
Microwaves in Norway
Dec 2017
One of the key reasons for declining sales of microwaves is that the category is saturated. Thus, most sales come from consumers replacing their existing microwaves. Simultaneously, eating habits in Norway shifted noticeably over the review period, ...
Country Report
Microwaves in Israel
Dec 2017
Israelis consider microwaves to be relatively simple appliances, and tend not to perceive significant differences between individual brands or models. While consumers are likely to check core functionality when choosing microwaves, ie how well they ...
Country Report
Microwaves in Sweden
Dec 2017
Microwaves are appliances that are deemed somewhat outdated in Sweden. Many owners of smaller apartments in Sweden do not prioritise a microwave when the kitchen is renovated. In 2017 it is clear that other kitchen appliances competed for the small ...
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