Microwaves

With sales already struggling due to maturity in many of its categories, major appliances recorded a sharp decline in Western Europe in 2020 as a result of Coronavirus (COVID-19) and the measures taken to contain its spread. The economic impact of…

Home seclusion and a shift from foodservice to eating at home contributed towards the increased usage of microwaves in 2020. Ready meals became a highly popular solution in terms of convenience and practicality – either offered by major multinational…

Retail volume sales of microwaves declined for the first time in eight years during 2020, as COVID-19 engendered a decline in consumer confidence that led many to curb their discretionary spending. However, demand for microwaves was supported by the…

While microwaves posted a marginal decline in volume sales in 2020, the category did not suffer notably negative consequences as a result of COVID-19. This was due to the fact that unit prices for these products are relatively low, thus they were not…

Retail volume sales of microwaves declined for the first time in seven years during 2020. Although COVID-19 lockdown measures led to consumers eating more meals at home, the positive impact of this on demand for microwaves was significantly…

Retail volume sales of microwaves expanded at their fastest rate of growth in six years during 2020. The fact that consumers were spending more time at home and eating more meals there due to COVID-19 was the main driver of this growth. However,…

COVID-19 put significant downward pressure on retail volume sales of microwaves during 2020, as the economic uncertainty it engendered made many consumers more reluctant to make discretionary purchases. The pandemic also led to a decline in the…

The outbreak of COVID-19 in the UAE required consumers to spend more time in the household, reducing sales through foodservice as consumers increased their home cooking. However, despite an increase in home cooking and baking, consumers were becoming…

Microwaves was already experiencing declining demand prior to the pandemic due to a high penetration rate and depressed housing market, which saw stronger declines for the built-in format. These trends were therefore exacerbated by the emergence of…

In 2020, microwaves will witness declining volume sales in response to the COVID-19 pandemic. Despite consumers spending more time at home cooking during lockdown, this has not resulted in increased demand for microwaves. In fact, it has had the…

Regardless of the pandemic, microwaves are not considered essential in most Greek households. Moreover, in response to the outbreak of COVID-19, volume sales of microwaves have declined drastically due to the unessential disposition of the product…

The market for microwaves in 2020 has been unusual to say the least. The first half of the year saw dramatic falls in availability of the devices as demand outpaced supply quickly in the early stages of the pandemic, leading to shortages. Many of the…

In a development that surprised many producers, built-in microwaves proved more resilient to the fallout of COVID-19 than the freestanding category in 2020. When the Czech government imposed the first nationwide lockdown in March, consumers who would…

Sales of microwaves in South Africa in 2020 will decline strongly due to COVID-19. The ban on sales of non-essential items and temporary store closures prevented consumers from purchasing such products for several weeks, thus severely impacting the…

While many Italian consumers appreciate microwave ovens and their functionalities, the household penetration rate is relatively low. In addition to a lack of familiarity and knowledge of use, the product type is being replaced by small and…

The smaller category of built-in microwaves decreased strongly in 2020 due to COVID-19 delaying residential construction projects as well as home renovation projects, as Hong Kong prioritised social distancing. Built-in models were hit particularly…

Microwaves remained a niche product in 2020 seen as less essential by most local consumers. However, demand had been growing well over the review period, boosted by lower priced brands and a greater number of consumers in professional work. Such…

The onset of the COVID-19 pandemic during the middle months of 2020, and the measures put in place by the Moroccan authorities to limit its spread, caused serious problems in distribution channels for microwaves. Deliveries of microwaves between…

Retail volume sales of microwaves declined for the first time in more than a decade during 2020. Demand for microwaves had been robust prior to the pandemic, with number of Mexican households with a microwave rising steadily. Convenience was the main…

Microwaves sales in Ukraine declined in 2020 as a result of rising consumer price sensitivity and a consequent shift away from non-essential purchases. However, there was an initial spike in demand during the quarantine, with many consumers who were…