Beyond Affordability

About 29 results
Article

Top Five Trends Shaping Pet Care in 2026

1 Oct 26

Global pet care approaches USD225 billion in retail value in 2026, expanding 5% year-on-year in current terms. Value gains continue to outpace volume growth as affordability pressures constrain spending. Future growth will increasingly come from cat food, emerging markets and affordable premium propositions. Against this backdrop, five trends are redefining the industry's growth opportunities and competitive landscape.

Sahiba Puri

Sahiba Puri

Article

The Fibre Opportunity: What We Can Learn From Protein

1 Oct 26

High protein is the widest-diffusing functional claim of the last decade in food and drink, and the cautionary tale attached to it is now visible in the numbers. Full diffusion delivered tonnage but eroded margin. Fibre is the next claim on that road, and its slower, more conditional climb is not a weakness – handled well, it is what will protect its pricing power.

Karine Dussimon

Karine Dussimon

Article

Beyond the Roll: Latin America's Tissue Reset

1 Oct 26

Abstract for Preview tab: With more cautious consumers, changing households and a growing search for value, tissue in Latin America must find new growth sources. Retail and away-from-home (AFH) tissue are evolving amid category shifts, market pressure and new expectations around value, performance and efficiency.

Jorge Araya

Jorge Araya

Article

The Selective Luxury Era: How the Americas Is Redefining Luxury Growth

30 Sep 26

As luxury brands increasingly look beyond China, the Americas is emerging as a critical growth market. Yet future success will depend less on scale and ownership and more on relevance, authenticity, emotional value and experiences. As consumers become more discerning, luxury brands must justify their value through deeper, more meaningful connections.

Fflur Roberts

Fflur Roberts

Article

What Latin America's Home Care Market Demands

24 Sep 26

Latin American home care is evolving in response to economic pressure, global uncertainty and changing consumer habits. Like elsewhere in FMCG, brands are being challenged to deliver value in relevant and compelling ways for today’s consumers. What matters most when it comes to household cleaning? What drives product choice? And are current value propositions keeping pace with consumer needs? In this context, affordability, scent and time-saving performance are increasingly important in shaping demand across the region.

Jorge Araya

Jorge Araya

Article

Five Main Trends Shaping the Home and Garden Industry

6 Jul 26

The global home and garden industry reached around USD1.3 trillion in 2025, but demand remained subdued as weak consumer confidence, softer housing transactions and ongoing economic pressure weighed on spending.

Rasa Vaiciuniene

Rasa Vaiciuniene

Article

World Cup Effects on Consumer Foodservice in Mexico and the US

11 May 26

As the FIFA World Cup approaches, leading foodservice and delivery players are rolling out strategies to capture consumption beyond the stadium, recognising that most viewing will take place in homes, offices, bars, and restaurants.

Benjamin Bahena

Benjamin Bahena

Article

The Evolving Landscape of Personal Accessories: Top Trends Shaping 2026 and Beyond

1 Apr 26

The global personal accessories market is being recalibrated by economic uncertainty, shifting consumer expectations and rapid digital transformation. Despite inflationary pressure, trade volatility and cautious discretionary spending, the sector returned to growth in 2025. Jewellery and watches remain the standout performers, stabilising the market and signalling where opportunities lie.

Suzi Gardner

Suzi Gardner

Article

When Disruption Becomes the Baseline: Rethinking Travel for a Polycrisis World

11 Mar 26

Geopolitical challenges are becoming ever more disruptive to travel operations. Rather than isolated incidents, they now serve as a stress test for a new operational baseline in which macro shocks – geopolitical, socioeconomic, and climate-related – are increasingly frequent and prone to cascading through global systems. In this era of polycrisis, resilience, corridor diversification, and digital seamlessness must become central to travel and tourism businesses’ growth strategies. The US/Israel-Iran war and its spillover effects on GCC countries is illustration of this disruptive risk.

An Hodgson

An Hodgson

Article

Three Key Strategies to Accelerate Mass Adoption of Electric Vehicles

27 Feb 26

Global passenger EV growth is decelerating. The 49% volume CAGR of 2020-2025 is expected to moderate to 2030, shifting the agenda from premium niches to affordable scale. In 2025, 63% of consumers agreed/strongly agreed that EVs’ initial purchase price is a significant barrier. They demand quality, safety, charging reliability and residual value.

David Zhang

David Zhang

Article

US Heat Pump Adoption Continues to Rise Amid Shifting Policy Support

25 Feb 26

Despite lagging behind European adoption rates, heat pumps in the US have outsold traditional gas furnaces annually since 2021, according to RMI (formerly Rocky Mountain Institute). Since 2015, the Energy Information Administration has reported higher residential HVAC activity each year. With cooling rates increasing due to higher average global temperatures, heat pumps have two points in their favour.

Benjamin Bahena

Benjamin Bahena

Article

Key Imperatives Driving Global Industrial Unmanned Aerial Vehicles (UAV) Transition

23 Feb 26

Industrial unmanned aerial vehicles (UAVs) are entering a transformative era. The global market is accelerating towards electric vertical take-off and landing (eVTOL) systems, reshaping operational models and industry priorities. This shift is significant and urgent, influencing logistics, safety, and infrastructure strategies worldwide.

David Zhang

David Zhang

Article

Luxury and Fashion 2026: Navigating Uncertainty, Embracing Change and Leading with Purpose

22 Jan 26

As we step into 2026, global markets face a complex landscape shaped by resilient but restrained growth, evolving trade dynamics, cost volatility, widening consumer market polarisation and the emerging influence of Generation Alpha. The new Trump tariffs, ongoing geopolitical tensions, and persistent economic uncertainty will continue to shape business decisions worldwide. The big question is what does this mean for luxury and fashion in the months ahead?

Fflur Roberts

Fflur Roberts

Video

Luxury and Fashion: What to Expect in 2026 and Beyond

20 Jan 26

Listen to our experts, Fflur Roberts (Gloabal Insight Manager: Luxury Goods) and Marguerite LeRolland (Global Insight Manager: Fashion) discuss the key trends in luxury and fashion in 2026, and strategies to build growth and resilience.

Fflur Roberts

Fflur Roberts

Article

Economies and Consumers in 2026: Key Trends to Watch

8 Jan 26

As 2026 unfolds, global business faces a landscape marked by resilient but restrained growth, shifting trade dynamics, persistent cost pressures, widening consumer divides, and the rising influence of Generation Alpha. Success will depend on agility, authenticity and a nuanced understanding of rapidly fragmenting markets.

Aiste Bijune

Aiste Bijune

Podcast

Cross-Industry Trends Shaping Growth Into 2026

2 Dec 25

We are excited to present Euromonitor's trending topics. Listen to our thought leaders discuss five short-term trends shaping global industries in 2025–26: market volatility, beyond affordability, healthy longevity, intentional consumption and next-gen online storefronts. Understanding them is critical for resilience and growth in today’s volatile environment.

Euromonitor International

Euromonitor International

Article

Where is US Apparel and Footwear Headed Amid Relentless Change?

24 Nov 25

The US economy has endured years of rising costs, and 2025 brought renewed uncertainty as geopolitical risks and market volatility disrupted recovery. Trade agreements and tariff adjustments with partners like China have offered some relief, but instability has eroded business confidence and weakened consumer sentiment – especially in discretionary categories such as apparel and footwear.

Jitong Li

Jitong Li

Article

Vietnam’s Automotive and Mobility Market Accelerates Towards Electrification

13 Nov 25

Vietnam is rapidly positioning itself at the forefront of Southeast Asia’s electric mobility revolution. Euromonitor’s latest research reveals that the country is outpacing its regional peers in electric vehicle (EV) adoption, with domestic players VinFast and Xanh SM not only driving the electrification of transport but also reshaping competition by integrating vehicle manufacturing, charging infrastructure, and mobility services.

Arturas Ladyga

Arturas Ladyga