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Country Report

Philippines Flag Nappies/Diapers/Pants in the Philippines

| Pages: 27

Price: US$900

About this Report

Executive Summary

TRENDS

  • Nappies/diapers/pants grew by 5% in 2013, reaching total value sales of Ps15.1 billion. This can be attributed to the high birth rate in the Philippines, which was recorded at 25 births per 1,000 people in 2013. However, compared with previous years, value sales growth in this category is becoming weaker, which may be attributed to aggressive price-competition and insignificant quality differentiation.

COMPETITIVE LANDSCAPE

  • JS Unitrade Merchandise rose to the number-one rank in the nappies/diapers/pants category in 2013, overtaking Procter & Gamble and recording a value share of 28%. JS Unitrade Merchandise’s sales went up to Ps4.3 billion from its EQ brand. The brand takes pride in providing quality diapers at an affordable price, which consumers see as excellent value for their money.

PROSPECTS

  • With a forecast period constant value CAGR of 3%, nappies/diapers/pants is expected to grow at a steady pace. The anticipated decrease in unit price will be offset by the high number of annual births in the country.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Philippines?
  • What are the major brands in Philippines?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Nappies/Diapers/Pants in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2008-2013
  • Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2008-2013
  • Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2009-2013
  • Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2010-2013
  • Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
  • Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018

Nappies/Diapers/Pants in the Philippines - Company Profiles

JS Unitrade Merchandise Inc in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 JS Unitrade Merchandise Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 JS Unitrade Merchandise Inc: Competitive Position 2013

Philusa Corp in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Philusa Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Philusa Corp: Competitive Position 2013

Procter & Gamble Philippines Inc in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 5 Procter & Gamble Philippines Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 6 Procter & Gamble Philippines Inc: Competitive Position 2013

Tissue and Hygiene in the Philippines - Industry Context

EXECUTIVE SUMMARY

Tissue and hygiene grows along with improving economy and increasing population

Private label contributes to the growth of tissue and hygiene

Procter & Gamble Philippines Inc leads but JS Unitrade Merchandise Inc closes the gap

Supermarket is key trade channel for tissue and hygiene

Steady growth expected over the forecast period

KEY TRENDS AND DEVELOPMENTS

Private label drives growth in mature tissue and hygiene categories

Negligible innovation and differentiation leads to more habitual buying

Tissue products made of recycled fibre slowly losing their footing

MARKET INDICATORS

  • Table 7 Birth Rates 2008-2013
  • Table 8 Infant Population 2008-2013
  • Table 9 Female Population by Age 2008-2013
  • Table 10 Total Population by Age 2008-2013
  • Table 11 Households 2008-2013
  • Table 12 Forecast Infant Population 2013-2018
  • Table 13 Forecast Female Population by Age 2013-2018
  • Table 14 Forecast Total Population by Age 2013-2018
  • Table 15 Forecast Households 2013-2018

MARKET DATA

  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2008-2013
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2008-2013
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2009-2013
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2010-2013
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2008-2013
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2008-2013
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2013
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018

DEFINITIONS

SOURCES

  • Summary 7 Research Sources

Segmentation

This market research report includes the following:

  • Nappies/Diapers/Pants
    • Disposable Pants
    • Nappies/Diapers
      • Junior Nappies/Diapers
      • New Born Nappies/Diapers
      • Standard Nappies/Diapers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market Sizes
  • Company Shares
  • Brand Shares
  • Distribution
  • Pricing

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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