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Country Report

Philippines Flag Nappies/Diapers/Pants in the Philippines

Price: US$900

About this Report

Executive Summary

TRENDS

  • SCA Group acquired Everbeauty Corp in mid-2012 and the latter’s EQ diapers brand. EQ is the second most popular brand in the Philippines for nappies/diapers/pants and SCA Group, through Everbeauty Corp, now accounts for over 25% of sales. EQ ranked second behind Procter & Gamble’s Pampers brand in 2012.

COMPETITIVE LANDSCAPE

  • Procter & Gamble was the leading player in 2012, recording total value sales of Ps4 billion due to the popularity of its Pampers brand. The company’s brands continue to be widely distributed in stores and are popular among consumers looking for quality. High value sales can also be attributed to the higher price of Pampers products.

PROSPECTS

  • Nappies/diapers/pants has a moderate projected forecast period constant value CAGR of 4% thanks to population growth, with about two million births expected each year.

Samples (FAQs about samples):

doc_pdf.png Sample Nappies/Diapers/Pants Market Research Report

doc_excel_table.png Sample Nappies/Diapers/Pants Data

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Nappies/Diapers/Pants industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Nappies/Diapers/Pants industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Nappies/Diapers/Pants in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Nappies/Diapers/Pants in Philippines?
  • What are the major brands in Philippines?
  • How are decreasing birth rates in developed economies impact the sales of nappies/diapers/pants?
  • Which countries offer the biggest potential for environmentally friendly nappies/diapers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Tissue and Hygiene market research database.

Table of Contents

Nappies/Diapers/Pants in the Philippines - Category Analysis

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

CATEGORY DATA

  • Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2007-2012
  • Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2007-2012
  • Table 3 Nappies/Diapers/Pants Retail Company Shares 2008-2012
  • Table 4 Nappies/Diapers/Pants Retail Brand Shares 2009-2012
  • Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
  • Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017

Nappies/Diapers/Pants in the Philippines - Company Profiles

Fiberline Industries Inc in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 1 Fiberline Industries Inc: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 2 Fiberline Industries Inc: Competitive Position 2012

Philusa Corp in Tissue and Hygiene (Philippines)

STRATEGIC DIRECTION

KEY FACTS

  • Summary 3 Philusa Corp: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

  • Summary 4 Philusa Corp: Competitive Position 2012

Tissue and Hygiene in the Philippines - Industry Context

EXECUTIVE SUMMARY

Tissue and hygiene buoyed by rosy economy and rising middle class

Rising awareness pushing companies to go “green”

Procter and Gamble Philippines retains lead position in value sales terms

Supermarkets is main channel for sale of tissue and hygiene products

Overall forecast more optimistic for tissue and hygiene over the forecast period

KEY TRENDS AND DEVELOPMENTS

More companies reach out to customers digitally

More companies adopt ‘green’ practices

Brand loyalty slackens for hygiene products as economy brands gain share

SCA Group acquires Everbeauty Corp’s brands

Price pressure increases within both AFH and retail tissue

MARKET INDICATORS

  • Table 7 Birth Rates 2007-2012
  • Table 8 Infant Population 2007-2012
  • Table 9 Female Population by Age 2007-2012
  • Table 10 Total Population by Age 2007-2012
  • Table 11 Households 2007-2012
  • Table 12 Forecast Infant Population 2012-2017
  • Table 13 Forecast Female Population by Age 2012-2017
  • Table 14 Forecast Total Population by Age 2012-2017
  • Table 15 Forecast Households 2012-2017

MARKET DATA

  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
  • Table 18 Tissue and Hygiene Retail Company Shares 2008-2012
  • Table 19 Tissue and Hygiene Retail Brand Shares 2009-2012
  • Table 20 Penetration of Private Label by Category 2007-2012
  • Table 21 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
  • Table 22 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017

SOURCES

  • Summary 5 Research Sources

Segmentation

This market research report includes the following:

  • Nappies/Diapers/Pants
    • Disposable Pants
    • Nappies/Diapers
      • Junior Nappies/Diapers
      • New Born Nappies/Diapers
      • Standard Nappies/Diapers

Statistics Included

For each category and subcategory you will receive the following data in Excel format:

From Passport

  • Market sizes
  • Company shares
  • Brand shares
  • Distribution
  • Analysis by type
  • Digital/applicator tampons
  • Pricing
  • Toilet paper by type
  • Wet vs dry

Market size details:

  • Retail volume
  • Retail volume % growth
  • Retail volume per capita
  • Retail value retail selling price % growth
  • Retail value retail selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value retail selling price per capita local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price % growth
  • Retail value manufacturer selling price local currency, USD, EUR, GBP, CHF, JPY
  • Retail value manufacturer selling price per capita local currency, USD, EUR, GBP, CHF, JPY

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