Tissue and Hygiene

Tissue and hygiene in Angola continues to register positive sales growth as the proliferation of locally manufactured products across all categories and the spread of modern retailing combined with population growth, rising affluence and urbanisation…

Tissue and hygiene sales in Uruguay were dampened by the growing issue of small-scale smuggling from Argentina. Swathes of consumers have been crossing into Argentina to buy cheaper goods. The gap between the official exchange rate and the informal…

In 2023, tissue and hygiene in Portugal recorded positive retail value growth, boosted by increased price points. However, the prevalence of low wages, global price increases, and rising interest rates strongly impacted consumer purchasing behaviour,…

In 2023, tissue and hygiene is witnessing a shift towards higher quality products over cheaper alternatives, benefiting various categories. Growing awareness of reproductive health and baby care is driving demand for sanitary care and…

Throughout 2023, players in retail tissue in Romania contended with persistent challenges stemming from inflation and escalating prices of raw materials and energy. These factors compelled some players to adjust their pricing strategies, passing on a…

In 2023, tissue and hygiene in Chile faced slower value growth compared to the more positive outcomes of 2022, primarily driven by categories such as retail adult incontinence, menstrual care, and wipes. The industry's performance in 2023 was…

In the year 2023, tissue and hygiene products sales in Lithuania experienced a gradual return to normalcy as the effects of the pandemic began to subside. However, despite this transition, the product area faced persistent challenges stemming from…

Tissue and hygiene sales in 2023 were mainly characterised by the normalisation of society with consumers returning to their places of work and education and the resumption of pre-pandemic habits. Categories related to consumption at home, such as…

Tissue and hygiene in Indonesia recorded positive growth in all categories in 2023, with both volume and current value sales rising as the country’s economy strengthened even in the face of global uncertainty. Domestic economic growth was buoyed by…

Overall tissue and hygiene in Nigeria turned in a weak performance in 2023, with all categories posting a decline in volume terms as well as relatively slow current value growth. The depreciation of the local currency and fall in disposable incomes…

In 2023, tissue and hygiene products experienced growth in value sales in Ethiopia due partly to inflation. The market’s expansion was also supported by population growth, rising income levels, and urbanisation. However, the performance of the market…

While tissue and hygiene in Tunisia registered double-digit percentage current value growth, constant value growth was much more moderate, though still healthy. This was in spite of continuing high inflation and also slower growth in the economy, as…

With the exception of nappies/diapers, most retail tissue and hygiene categories recorded growth in volume terms in 2023, including key categories such as menstrual care and toilet paper. Sales of most products experience solid demand in 2023 due to…

Tissue and hygiene in Slovenia experienced significant growth in 2023 driven by heightened health and hygiene awareness among consumers. With ongoing concerns about cleanliness and sanitation, individuals are prioritising products such as wipes,…

In 2023, the tissue and hygiene landscape in Poland recorded positive, double-digit retail value growth, driven by rising price points. As such, while value sales were high, retail volume was challenged in areas viewed as unessential, including…

In 2023, tissue and hygiene in Oman is increasing, fuelled by increasing disposable incomes, urbanisation rates, and a growing awareness of cleanliness. In terms of the competitive landscape, the industry rewards those embracing e-commerce, premium…

In 2023, tissue and hygiene in Morocco recorded double-digit retail value growth, driven by rising prices. The price of raw materials and consumer goods, in particular energy products, reached historic highs in 2022 and 2023. As a result of high…

In tissue and hygiene in Denmark, retail and away-from-home (AFH) current value sales continued to grow strongly in 2023, driven mainly by price increases. Price inflation remained elevated compared to the early-to-mid-review period, but lower than…

In 2023, retail value sales of tissue and hygiene in Croatia recorded strong growth due to rising inflation and significant price increases in all product areas. While positively impacting retail value growth, rising prices changed consumers’…

High unit prices continued in tissue and hygiene in Uzbekistan in 2023, driven by ongoing geopolitical issues. Disruptions had been easing in the post-pandemic landscape, however, the onset of the Russia-Ukraine war created a new set of challenges.…