Euromonitor International publishes the world's most comprehensive market research on the retail tissue industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Retail Tissue in Portugal

Apr 2017

There remains room for further growth in sales of retail tissue products as per capita usage in retail tissue in Portugal as the rate of 6.7kg per annum registered in per capita usage of retail tissue in the country in 2016 was well below the 13.8kg ...

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Country Report

Retail Tissue in Germany

Apr 2017

The 2% current value growth recorded in retail tissue in 2016 was in line with the current value performance of the category during 2015. Although premiumisation has been an increasingly important trend in the category for some time, this trend was ...

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Country Report

Retail Tissue in France

Apr 2017

Premiumisation and innovation, especially in facial tissues, paper towels and toilet paper, boosted value sales in retail tissue in 2016 as the category increased in current value by 2%, while volume sales increased by 1% over the course of year. ...

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Country Report

Retail Tissue in Estonia

Apr 2017

Per capita volume sales of retail tissue in Estonia reached 6.7kg in 2016. This was well below the Western European average of 8.7kg, and reflects the underserved demand for napkins, paper towels and boxed facial tissues. Given existing per capita ...

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Country Report

Retail Tissue in Hong Kong, China

Apr 2017

Retail tissue recorded a current value increase of 4% in 2016 thanks to the solid performance of toilet paper. Toilet paper is the biggest category within retail tissue, accounting for 61% of total value sales in 2016. Toilet paper was also the most ...

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Strategy Briefing

Retail Tissue in Eastern Europe

Apr 2017

The retail tissue market in Eastern Europe has been hindered by the economic downturn of many countries, as some have been slow to recover. This has led consumers to favour economy products at low prices, paving the way for the growth of private ...

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Country Report

Retail Tissue in Canada

Apr 2017

Retail tissue recorded 2% current value growth in 2016 as volume growth remained modest but stable at 1%. Volume growth in retail tissue is being mainly supported by population growth as demand in the category is already saturated. Annual per capita ...

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Country Report

Retail Tissue in Nigeria

Apr 2017

Due to a growing population, increased urbanisation and the activities of local manufacturers, sales grew over the review period. There is wider variety of products and increased retail availability, particularly for toilet paper and some of the more...

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Country Report

Retail Tissue in Turkey

Apr 2017

Retail tissue continued to demonstrate a positive volume performance in 2016, with growth of 3%. The growth in retail tissue was mainly driven by the increasing urban population in Turkey over the course of the review period, as the vast majority of ...

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Country Report

Retail Tissue in Vietnam

Apr 2017

Increasing household income levels and improving living standards, coupled with greater awareness of the importance of cleanliness and hygiene, created a strong foundation for the healthy penetration of retail tissue in Vietnam. In addition, the ...

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Country Report

Retail Tissue in Austria

Apr 2017

Strong demand for more convenient and effective products helped to sustain solid growth in current value sales for retail tissue in Austria in 2016. Despite the fact that cheaper private label lines traditionally play a major role in this category, ...

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Country Report

Retail Tissue in Bulgaria

Apr 2017

Toilet paper was by far the largest category in retail tissue, accounting for a 67% share in volume and a 60% share in value terms. This category is beginning to suffer from maturation, with only the trend towards premiumisation leading to higher ...

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Country Report

Retail Tissue in the United Kingdom

Apr 2017

In 2016, retail tissue in the UK witnessed a slight decline in value sales, with this being mainly attributable to an already very high level of maturity, despite a few exceptions. With most products having reached a high level of per capita ...

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Country Report

Retail Tissue in the Netherlands

Apr 2017

Retail tissue managed to return to positive growth after three consecutive years of value decline, largely on account of stronger sales of toilet paper. While this development is to some extent also the result of wider retailing trends, as the ...

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Country Report

Retail Tissue in Brazil

Apr 2017

Retail tissue was not immune to the overall weakness in economic activity seen in Brazil during 2016. The category has developed positively over recent years, as incomes have risen and Brazilians have been able to start experimenting with goods that ...

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Country Report

Retail Tissue in Chile

Apr 2017

In 2016, retail tissue grew by 5% in current value terms to reach CLP396.3 billion and 3% in volume terms to reach 152 thousand tonnes. This was in line with the respective CAGRs of 5% and 3% in value and volume terms seen over review period. The low...

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Country Report

Retail Tissue in Belgium

Apr 2017

Retail tissue was dynamic in 2016 due to manufacturers’ efforts to innovate and communicate and increasing consumer demand for high-quality, comfort and innovation. Per capita volume sales of retail tissue reached 8kg in 2016, slightly below the ...

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Country Report

Retail Tissue in Switzerland

Apr 2017

Retail tissue is a highly price competitive category in Switzerland, with regular cycles of retail discounting and promotions throughout the year, which constrains retail value growth as consumers have been conditioned to look for the best deals and ...

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Country Report

Retail Tissue in Italy

Apr 2017

During the worst years of recession in Italy, consumers steadily looked for the lowest cost products across all types of goods, in order to save money. Opening price point toilet paper was often the product of choice, as it allowed the purchase of a ...

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Strategy Briefing

Retail Tissue in the Middle East and Africa

Mar 2017

With significant unmet potential, the region sees positive growth in retail tissue volume. Habit formation and soft drivers, including improved product availability, help to support the demand. However, economic and political instability in the ...

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