Euromonitor International publishes the world's most comprehensive market research on the retail tissue industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.

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Country Report

Retail Tissue in Japan

Jun 2017

Retail tissue saw a 0.3% increase in sales in current value terms in 2016, in line with the category’s stagnation over 2011-2016 as a whole. Value slightly outperformed volumes in 2016, as a result of a marginal upward shift in unit prices....

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Country Report

Retail Tissue in India

Jun 2017

In 2016, away-from-home (AFH) tissue in India was bigger than retail tissue in terms of both value and volume. With increasing exposure to tissues in AFH, consumers are becoming more aware of the products and have started using tissues at home ...

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Country Report

Retail Tissue in Kenya

May 2017

Kenya has a very low usage of retail tissue at only 0.6kg per capita in 2016. This is considerably lower than usage in the developed regions of North America and Western Europe at 13.8kg per capita and 8.7kg per capita, respectively. As a result, ...

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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q2 2017

May 2017

The tissue and hygiene forecast sees another downgrade with the latest quarterly update. While the downgrade is small, compared to the projected market value and volume, it signals persistent pressure on the industry stemming from GDP weakness and ...

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Country Report

Retail Tissue in Thailand

May 2017

Retail tissue recorded stronger current value growth in 2016 than what was recorded in the category in 2015. Rapid urbanisation in Thailand led to increases in disposable income levels among consumers towards the end of the review period and ...

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Country Report

Retail Tissue in Cameroon

May 2017

Retail tissue posted a robust performance of 7% in current value terms driven in particular by growth in the urban population. The rising number of middle-income consumers living in modern homes with modern sanitary facilities increased demand for ...

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Strategy Briefing

Retail Tissue in Asia Pacific

May 2017

Asia Pacific is the largest growth region for retail tissue value sales. The region’s developing countries show significant unmet potential and opportunities for growth, particularly in rural and low-income areas. However, price competition threatens...

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Country Report

Retail Tissue in Portugal

Apr 2017

There remains room for further growth in sales of retail tissue products as per capita usage in retail tissue in Portugal as the rate of 6.7kg per annum registered in per capita usage of retail tissue in the country in 2016 was well below the 13.8kg ...

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Country Report

Retail Tissue in Germany

Apr 2017

The 2% current value growth recorded in retail tissue in 2016 was in line with the current value performance of the category during 2015. Although premiumisation has been an increasingly important trend in the category for some time, this trend was ...

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Country Report

Retail Tissue in France

Apr 2017

Premiumisation and innovation, especially in facial tissues, paper towels and toilet paper, boosted value sales in retail tissue in 2016 as the category increased in current value by 2%, while volume sales increased by 1% over the course of year. ...

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Country Report

Retail Tissue in Estonia

Apr 2017

Per capita volume sales of retail tissue in Estonia reached 6.7kg in 2016. This was well below the Western European average of 8.7kg, and reflects the underserved demand for napkins, paper towels and boxed facial tissues. Given existing per capita ...

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Country Report

Retail Tissue in Hong Kong, China

Apr 2017

Retail tissue recorded a current value increase of 4% in 2016 thanks to the solid performance of toilet paper. Toilet paper is the biggest category within retail tissue, accounting for 61% of total value sales in 2016. Toilet paper was also the most ...

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Strategy Briefing

Retail Tissue in Eastern Europe

Apr 2017

The retail tissue market in Eastern Europe has been hindered by the economic downturn of many countries, as some have been slow to recover. This has led consumers to favour economy products at low prices, paving the way for the growth of private ...

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Country Report

Retail Tissue in Canada

Apr 2017

Retail tissue recorded 2% current value growth in 2016 as volume growth remained modest but stable at 1%. Volume growth in retail tissue is being mainly supported by population growth as demand in the category is already saturated. Annual per capita ...

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Country Report

Retail Tissue in Nigeria

Apr 2017

Due to a growing population, increased urbanisation and the activities of local manufacturers, sales grew over the review period. There is wider variety of products and increased retail availability, particularly for toilet paper and some of the more...

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Country Report

Retail Tissue in Turkey

Apr 2017

Retail tissue continued to demonstrate a positive volume performance in 2016, with growth of 3%. The growth in retail tissue was mainly driven by the increasing urban population in Turkey over the course of the review period, as the vast majority of ...

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Country Report

Retail Tissue in Vietnam

Apr 2017

Increasing household income levels and improving living standards, coupled with greater awareness of the importance of cleanliness and hygiene, created a strong foundation for the healthy penetration of retail tissue in Vietnam. In addition, the ...

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Country Report

Retail Tissue in Austria

Apr 2017

Strong demand for more convenient and effective products helped to sustain solid growth in current value sales for retail tissue in Austria in 2016. Despite the fact that cheaper private label lines traditionally play a major role in this category, ...

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Country Report

Retail Tissue in Bulgaria

Apr 2017

Toilet paper was by far the largest category in retail tissue, accounting for a 67% share in volume and a 60% share in value terms. This category is beginning to suffer from maturation, with only the trend towards premiumisation leading to higher ...

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Country Report

Retail Tissue in the United Kingdom

Apr 2017

In 2016, retail tissue in the UK witnessed a slight decline in value sales, with this being mainly attributable to an already very high level of maturity, despite a few exceptions. With most products having reached a high level of per capita ...

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