Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​
Retail adult incontinence in Taiwan saw buoyant growth in current value terms in 2023, continuing the trend of the previous year. This was attributable to a rapidly increasing ageing population, increasing levels of mobility, including domestic and…
Retail volume growth of retail adult incontinence slowed in 2023 as consumers were confronted with higher priced adult incontinence products. Cost inflation rose throughout the year as the war in Ukraine put upward pressure on energy prices, raw…
In 2023, retail adult incontinence in Portugal recorded positive retail value and volume growth, benefiting from the return of out-of-home activities post-COVID-19. This encouraged further use of products, more frequent replacements and an investment…
In 2023, the retail adult incontinence landscape in Peru showcased accelerated growth, in line with results noted across the late review period. In addition to growth rising from a small base, increasing awareness and consumer education has bolstered…
In 2023, retail adult incontinence in Chile experienced a second consecutive year of double-digit value growth, although this was slower compared to the previous year. However, the dynamics of growth shifted when comparing the light and…
In 2023, retail adult incontinence in Greece recorded positive retail value and volume growth, with value sales boosted by rising price points. Unlike other hygiene product categories where the share of private labels is low, this is not the case…
Retail adult incontinence in Indonesia saw sales supported in 2023 by the country’s ageing population, driving robust volume and current value growth throughout the year with double-digit rises. The elderly population is set to continue to expand,…
Retail adult incontinence in Uruguay was subject to an increase in small-scale smuggling, but to a much lesser extent than other tissue and hygiene categories. Typically, the most smuggled products are those sold in a relatively small and…
Retail adult incontinence remains a taboo topic in Serbia as people do not like to discuss incontinence problems, even with their relatives and friends. In general, retail volume sales are stimulated by the ageing population in Serbia, which already…
Retail adult incontinence in Romania witnessed a notable surge in sales during 2023, reflecting a robust upward trajectory fuelled by heightened consumer awareness. As societal perceptions surrounding incontinence products continue to evolve, there…
In 2023, demand for retail adult incontinence continued to rise in Morocco, leading to double-digit retail value and volume growth. This strong performance was driven by rising awareness of the products, partnered with ongoing ageing in Morocco,…
Italy’s ageing population continued to support value sales in retail adult incontinence in 2023. Here we also note cross-category trends which focus on wellbeing and helping to enhance the quality of consumers’ lives and their overall holistic…
An ageing population continued to support retail sales of adult incontinence products in Croatia in 2023. Rising product awareness and increasing availability in Croatian retailers further contributed to a positive performance. In addition, the…
Retail adult incontinence in Austria recorded strong growth in current value terms in 2023. While this was partly due to inflationary pressures, such products also experienced a heightened demand, due to the growing number of consumers suffering from…
The ageing population in Malaysia acted as a key driver of growth in retail adult incontinence in 2023. We also note that Rx/reimbursement adult incontinence is not relevant in the country, which further supports growth in a retail sense.
In 2023, the ageing population in Poland drove sales in adult retail incontinence goods, which saw positive, double-digit retail volume and value growth. As the number of older adults in need of special health assistance rose, this was accompanied by…
In 2023, retail adult incontinence in Ecuador recorded a retail value rise, while volume sales remained positive. A key factor driving substantial retail sales is the prevalence of goods in homes and older care facilities, with administrators…
Retail adult incontinence in Belgium witnessed robust growth in both volume and value terms in 2023, largely propelled by the ageing population. The demographic shift has positively influenced demand for retail adult incontinence solutions,…
Looking at the performance of retail adult incontinence in Japan in 2023, current value growth was underpinned by price increases. The overall category saw a double-digit increase in the average unit price in current terms, which turned the low…