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Euromonitor’s Monthly Roundup: October 2026

10/28/2026
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Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with these free resources—sourced from our experts and market intelligence platform, Passport.  

Here are your must-read insights for October 2026.  

Top insights 

1. The decision era: A leader's guide to trusted intelligence in the age of AI 

AI surfaces information in seconds. But speed won’t get you very far if you’re left questioning the response in front of you. When the stakes are high, you need insights you can trust in order to make the right calls and move quickly. 

Download this guide and start shortening the path from business question to strategic action without sacrificing confidence in the age of AI. 

2. What your category data isn’t telling you 

A growing category doesn’t automatically mean a strong opportunity.  

From changing demographics and spending power to economic conditions and supply risks, the context surrounding category performance can fundamentally change the picture. Here are eight signals to look at before making your next move. 

3. K-beauty tech sees challenges adapting to US consumption 

Beauty trends are travelling faster and further than ever. K-beauty devices are a case in point, with LED masks gaining popularity among US consumers. But will initial curiosity turn into lasting demand? 

4. The invisible marketplace: What Amazon’s Perplexity setback means for the future of e-commerce 

For two decades, e-commerce has been built around destinations. Consumers searched, browsed and transacted inside retailer websites, marketplaces and apps. GenAI challenges that model, illustrated by Amazon’s legal battle with Perplexity.

5. What Latin America's home care market demands 

Latin American home care is evolving amid economic pressure, global uncertainty and changing consumer habits.   

So, what matters most in household cleaning, and what drives product choice? Affordability, scent and time-saving performance play important roles in shaping demand across the region. Join Our Community Banner6. Pharmaceutical cues shape precision beauty 

Beauty’s shift towards efficacy is changing the role of packaging. As consumers seek more targeted and results-driven solutions, brands are turning to pharmaceutical-inspired formats that reinforce precision, convenience and scientific credibility. 

7. The rise of Chinese beverage brands in Southeast Asia 

Southeast Asia remains an attractive opportunity for Chinese beverage companies to grow their global footprint. Retail value sales of soft drinks in the region will record a 3% CAGR over 2025–2030, hitting USD29.7 billion in 2030. 

Players like Eastroc Beverages and Nongfu Spring are expanding in this market, with localisation, distribution and changing consumer preferences shaping their strategies. 

Make every business decision with trusted evidence 

 

Passport gives you the full picture, combining connected intelligence with independent, human-led research. So when someone asks, “what’s the source?” you know exactly where the answer came from. 

Mark your calendar  

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See us on stage 

Pet Net Poland • 23 October • Poland 

Pet Net Poland is a meeting of people from the pet industry who are actively developing and building the pet business of the future. It's an event for professionals open to change, innovation and new models of cooperation. 

[Session] Feeding the future: The rise of need-based pet food 

[Speaker] Anastasiya Patsei, Research Analyst 


Wabel Food Summit Prague • 16 November • Czech Republic 

Wabel Summit is a curated B2B matchmaking event that brings together FMCG suppliers and senior retail buyers from across Europe, the Middle East and beyond.  

Designed to maximise efficiency and commercial impact, the event enables participants to showcase products, explore market trends and build long‑term partnerships in a focused, deal‑driven environment.  

[Session] Key trends in staple foods for 2027 and beyond 

[Speaker] Tom Rees, Global Insight Manager – Staples 


Hygienix • 16 November • US  

Hygienix brings together leaders from across the global absorbent hygiene supply chain to explore innovations in products, materials, manufacturing, sustainability, market trends, regulations and consumer needs. The event combines expert insights, exhibitions, networking and the Hygienix Innovation Award. 

[Session] Beyond price hikes: 5 trends reshaping value in absorbent hygiene 

[Speaker] Liying Qian, Global Insight Manager – Tissue & Hygiene 

New reports 

Stay in the know 

Missed our roundup from last month? Here’s your quick recap.  

Sign up and get the latest insights into markets, industries, economies and consumers sent to your inbox each month. You’ll also want to browse our collection of free content for even more resources that can support your strategy. 

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