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Euromonitor’s Monthly Roundup: September 2026

9/17/2026
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Stay updated on industry trends, market dynamics, economic shifts and consumer behaviour with these free resources—sourced from our experts and market research platform, Passport.  

Here are your must-read insights for September 2026.  

Top insights 

1. No claim, no gain: Winning your category with irrefutable data 

Brand and category managers at CPG companies are fighting for consumer attention and retail shelf space in crowded markets. How can you stand out in a way that earns trust and captures demand? 

Join this fireside chat with Euromonitor and Colgate-Palmolive to see how credible claims help you drive top-line gains.  

2. Global economic outlook for Q3 2026 

The Strait of Hormuz blockage is the defining economic shock of 2026, disrupting a critical energy corridor and driving oil prices sharply higher.  

Alongside higher tariffs, rising energy costs weakened global growth by squeezing household purchasing power and corporate margins. Energy importers face the largest impact. 

3. Myth-odologies: The truth behind market intelligence 

What goes into modern market research? Where do the insights organisations rely on come from? 

Gayatri Bhasin Darke, Director of Research Transformation, breaks down seven common misconceptions about research, data science, forecasting and AI—explaining the methods, expertise and human judgement that underpin trusted market intelligence. 

 

 

4. The rise of Chinese brands in Latin America 

Chinese brands are reshaping the competitive landscape across Latin America, creating new pressure for established players in consumer appliances, beauty, foodservice and more.  

Download this report to understand market shifts, category opportunities and competitive strategies to protect and grow market share in this region. 

5. Coffee’s next phase: Personalised energy for modern lifestyles 

Coffee has long been one of the world’s most established sources of everyday energy but is facing increasing competition.  

Modern consumers are seeking greater control over their energy, focus and wellbeing, while energy drinks and supplements often communicate their functional benefits more explicitly. 

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6. Loyalty enters the age of algorithmic choice 

For decades, loyalty has been designed around the human decision-maker. Customers choose the brand, engage with the programme, earn rewards and decide when those rewards are worth using. Agentic commerce is changing that model.  

7. Why Asian cuisine is a compelling growth opportunity 

Asian cuisine has moved into the mainstream of global food culture driven by travel, cultural evolution and globalisation.  

Building credibility with diaspora communities can be an effective route to broader adoption. Long-term growth, however, depends on expanding beyond those core audiences. 

8. Nicotine and cannabis in transition: Trends defining H1 2026 

Nicotine and cannabis are experiencing significant transformation. Growth is currently led by smokeless products, as regulatory frameworks become stringent worldwide.  

Companies are accelerating efforts to diversify portfolios, enter new categories and adapt to evolving consumer preferences. 

AI trust issues? Not anymore. 

The last thing you need is another AI answer that's fast, convincing…and wrong. Because when the stakes are real, speed won’t get you very far without trusted evidence and insight you can rely on. 

The new Euromonitor Passport agent brings our expert-verified market intelligence directly into Microsoft 365 Copilot, giving you context and confidence for every decision.  

Passport Copilot

Chart of the month 

Top 15 Non-FMCG BrandsSee us on stage 

eCommerce Expo • 23 September • UK 

The ultimate destination for every B2C and B2B business that operates in the UK and sells online. eCommerce Expo is the UK's largest e-commerce event and connects 10,000+ e-commerce professionals with 200+ tech providers and key industry speakers. 

[Session] Beyond Amazon: How UK brands can scale on emerging global marketplaces 

[Speaker] Rabia Yasmeen, Global Insight Manager – E-Commerce 


FT Future of Retail Summit • 6 October • UK 

FT Future of Retail Summit brings together senior retail leaders to explore the challenges and opportunities shaping the industry. As retailers navigate inflationary pressures, geopolitical uncertainty, evolving consumer demands and profitability concerns, the summit provides a platform for discussion on AI, omnichannel innovation, digital transformation and sustainability.  

Save 20% on in-person (London) or digital passes with code MONITOR.  


APRCE Tokyo • 7 October • Japan  

APRCE Tokyo 2026 is the 22nd Asia-Pacific Retailers Convention & Exhibition, the region's premier retail industry event, bringing together retail leaders, innovators and businesses from 18 countries and territories across the region.  

This event provides a unique platform to explore the latest retail innovations, foster international partnerships and showcase Japan's retail excellence, culture and creativity, while inspiring future collaboration and sustainable industry growth. 

[Session] Futureready retail: How digital shoppers and retail models are reshaping APAC 

[Speaker] Sean Kreidler, Head of Research – Japan 


Money20/20 USA • 18 October • US  

Money20/20 USA is one of the world’s leading fintech events, bringing together senior leaders from banking, payments, financial services, technology and startups to shape the future of money.  

Save $250 on tickets with code EURO250. 


Fi Europe • 17 November • Germany  

Fi Europe brings the global food and beverage ingredients industry together for three days of business, networking and cutting-edge insights.  

Register to source thousands of ingredients, finished products, food technology solutions and equipment, connect with 1,650+ suppliers from across the food supply chain and learn about the latest trends. 

[Session] Beyond protein: Where FMCG innovation is heading next 

[Speaker] Ina Dawer, Head of Ingredients 

[Session] Clean eating reframed: From compliance pressure to competitive advantage 

[Speaker] Karine Dussimon, Global Insight Manager – Health & Wellness 

New reports 

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