During pandemic periods, the population may develop consumption habits motivated by fear, which can result in less rational consumption demands. In Brazil in 2020, with the outbreak of the COVID-19 pandemic, a process of stockpiling products characterised consumption patterns.
Although the forecast indicates a stagnant scenario for wound care in volume terms, new habits have emerged in Brazil, and may be a potential avenue for growth. The Tokyo Olympics was marked by strict protocols against COVID-19, but also for bringing in five new sports: surfing, skateboarding, karate, sport climbing and baseball.
With the establishment of a competitive scenario between pharmacies/drugstores in Brazil, the offer of purchase options through click-and-collect is growing. In order to build customer loyalty, pharmacy/drugstore chains have provided extra discounts on purchases made through their own apps.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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