Wound care is expected to continue to see slight retail volume growth in the early-to-mid-forecast period, before reverting to the downward trajectory of the pre-COVID-19 period. The gains accrued from pandemic-driven stockpiling and the bounce derived from consumers returning to outdoor activities are set to ebb as society returns to normality.
New and start-up wound care branded players are expected to find opportunities in niche products over the forecast period. The Australian player Nutricare has established its Patch brand of sustainable and hypoallergenic bandages via online retailers, including Amazon.
Canada’s ageing population trend is a key contributor to wound care sales growth in the country. Elderly Canadians experience more minor wounds, but with a more prolonged healing period, which helps to sustain use and sales growth.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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