The COVID-19 pandemic has had no significant impact on long term demand as the category is not directly impacted by the virus. The first quarter of the year saw stockpiling from consumers in preparation for lockdown and potential two week quarantines, as well as limited access to hospitals and doctors.
Wound care volume sales are expected to decline steadily over the forecast period, while current value growth is projected to be modest. The development of the category will continue to be restricted by maturity and the fact that these products are purchased infrequently and stored for use as needed.
Johnson & Johnson remains the clear leader in wound care. Offering a wide range of product types under its Band-Aid and Johnson & Johnson First Aid brands, the company claims the top position in all three wound care categories.
Children are a key market for wound care products as they tend to suffer minor scrapes and cuts through outdoor and indoor activities. The ongoing trend among the majority of Canadian children engaging in more sedentary activities such as spending more time with digital devices is reducing incidences of minor injuries and wound care demand.
Sticking plasters/adhesive bandages looks set to remain the largest and best performing wound care category in volume and current value terms over the forecast period. Affordable, convenient and sufficient for most minor cuts and abrasions, these products are a staple in Canadian homes.
The scope for innovation in wound care is limited by maturity and the generic nature of the products in question. Nonetheless, leading players attempt to differentiate their brands by offering added-value variants that provide greater efficacy or convenience to users.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Wound Treatments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page