Wound care sales are expected to stagnate in the forthcoming years, with the category facing low rates of constant value growth over the forecast period. Despite innovation and frequent key new product launches, the continued contraction of the population in the country is depleting the existing consumer base for the wound care category.
Sticking plasters/adhesive bandages is set to be the fastest growing wound care category in retail value terms over the forecast period. Thanks in large part to their simplicity of use, sticking plasters/adhesive bandages will continue to drive current value sales, motivating manufacturers to develop additional applications for this category.
Continued expansion of e-commerce distribution is set to positively impact the future growth of the wound care category in the upcoming period. E-commerce will compensate to some extent for the losses that will be experienced, due to the reduced consumer base amidst the negative demographic trend.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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