COVID-19 will not have a significant impact on the growth of current retail value sales in wound care during 2020. While sales of first aid kits did slow during spring 2020 due to restrictions on movement, they bounced back after the lockdown ended.
Sticking plasters/adhesive bandages will continue to post the highest growth rate in current retail value sales in wound care during 2020. Sticking plasters/adhesive bandages have derived the most benefit from the transition to off-the-shelf sales, with continued innovation in terms of specialist products for different applications, such as calluses, cuts, sores, and muscular reinforcement, capturing the attention of consumers.
Thanks to expansion of German chain dm-Drogerie Markt and its broad offer in wound care, private label grew steadily for much of the review period. However, the share of wound care current retail value sales accounted for by private label has not increased significantly since 2018.
The retailing infrastructure in Bosnia and Herzegovina has improved significantly during the review period. Modern chained grocery retailing formats have expanded rapid, drugstore chains have emerged, and chemists/pharmacies have modernised.
While consumer-friendly sticking plasters/adhesive bandages continue to record the strongest growth in wound care, gauze, tape, and other wound care continues to generate the highest value sales. The latter is still predominantly distributed over the counter through chemists/pharmacies, and in spite of a moderate shift towards brands, it remains dominated by generic products.
One of the most common strategies utilised by players in wound care to attract consumers during the review period has been discounting. This trend will continue into 2020, with unit prices set to decline (in constant 2020 prices) for the fifth year in a row.
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This report originates from Passport, our Wound Treatments research and analysis database.
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