Executive Summary

Oct 2019
PROSPECTS
Sticking plaster/adhesive bandages, the only wound care category significant presence, continues to see moderate growth

Wound care saw moderate growth in 2019 and is expected to record moderate growth over the forecast period, since there is always demand for bandages and sticking plaster. People tend to buy spare wound care products and keep them with antiseptics and other OTC first aid remedies at home as a part of their own tailor-made first aid kits.

Waterproof bandages are increasingly demanded and increasingly visible on shelves

There has been increasing demand for waterproof adhesive bandages. Although the price is more expensive than that of regular bandages, the popularity of waterproof bandages is reflected in the prevalence and variety of the offer of such bandages in the marketplace.

Wound care products in ointment form are set to gain traction

New wound care innovation has arrived in the Indonesian market in the form of ointments and sprays. Recently Beiersdorf Indonesia’s Hansaplast, the leading brand of wound care, launched wound care in ointment form.

COMPETITIVE LANDSCAPE
Overwhelmingly popular Hansaplast maintains its dominance in wound care

Beiersdorf Indonesia’s Hansaplast brand continued to dominate wound care value sales in 2019, holding a value share far ahead of its only significant competitor, the domestic player Mahakam Beta Farma’s Betadine. Hansaplast’s overwhelming popularity is driven by the brand’s long-standing presence, great brand image for the effectiveness of its adhesive bandages, widely varied product offer in all channels, and affordable prices.

Stable and settled nature of wound care makes it difficult for new players to enter the field

The market for wound care in Indonesia is very stable and settled, creating a high barrier for other brands seeking to enter sticking plasters/adhesives. The leading player Beiersdorf, with Hansaplast, continues to increase its growth in wound care by investing in innovation and often launches variants with expanded function or new designs targeting children.

Online sales of wound care are slowing growing, as it becomes more convenient

Online sales of wound care have been slowing increasing year on year, as Indonesian consumers are shopping online more often than before. Internet retailing has become a convenient way to shop for wound care products as well as for other consumer health products due to the offering of various shipping methods such as Go-Send by GO-JEK, which allow online shops or drugstores to deliver a product directly to the buyer on the day of purchase.

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Wound Care in Indonesia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wound Treatments industry in Indonesia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wound Treatments industry in Indonesia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wound Treatments in Indonesia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Wound Treatments in Indonesia?
  • What are the major brands in Indonesia?
  • What novel technologies are being used in sticking plasters/adhesive bandages?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Health market research database.

Wound Care in Indonesia - Category analysis

HEADLINES

PROSPECTS

Sticking plaster/adhesive bandages, the only wound care category significant presence, continues to see moderate growth
Waterproof bandages are increasingly demanded and increasingly visible on shelves
Wound care products in ointment form are set to gain traction

COMPETITIVE LANDSCAPE

Overwhelmingly popular Hansaplast maintains its dominance in wound care
Stable and settled nature of wound care makes it difficult for new players to enter the field
Online sales of wound care are slowing growing, as it becomes more convenient

CATEGORY DATA

Table 1 Sales of Wound Care by Category: Value 2014-2019
Table 2 Sales of Wound Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Wound Care: % Value 2015-2019
Table 4 LBN Brand Shares of Wound Care: % Value 2016-2019
Table 5 Forecast Sales of Wound Care by Category: Value 2019-2024
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2019-2024

Consumer Health in Indonesia - Industry Overview

EXECUTIVE SUMMARY

Unstable weather and environmental conditions drive increased demand for consumer healthcare
Rapidly developing healthcare start-ups offer Indonesia’s rural population greater access to services
Leading players in consumer health are both international and domestic, with local players maintaining their greatest strength in herbal/traditional products
Internet retailing growth is further advanced by widening online offer and fast product delivery
Value growth of consumer healthcare is ensured as demand continues to increase

MARKET INDICATORS

Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 8 Life Expectancy at Birth 2014-2019

MARKET DATA

Table 9 Sales of Consumer Health by Category: Value 2014-2019
Table 10 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 12 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 13 Distribution of Consumer Health by Format: % Value 2014-2019
Table 14 Distribution of Consumer Health by Format and Category: % Value 2019
Table 15 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024

APPENDIX

OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches

DEFINITIONS

SOURCES

Summary 1 Research Sources