As consumers are still highly concerned over visiting healthcare facilities, it is expected that the wound care category will continue to grow over the forecast period. Heightened local consumer interest in sport and fitness will continue to be a key factor in this this.
As the dominant player in the category, Hansaplast will continue to drive growth in overall sales. The brand has responded to the online marketing trend very well, for example utilising its website and social media to increase more consumers’ education about different types of wound and how to treat these wounds.
Strong sales growth of e-commerce in wound care is likely to continue during the forecast period. The online channel has become a convenient way for local consumers to shop for many products, including wound care products, due to the availability of various shipping methods, such as Go-Send by GO-JEK, which allows online shops to deliver a product directly to the buyer on the day of purchase.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wound Treatments
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Treatments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!