Although wound care saw solid current value increases for most of the review period, in 2020 the category is expected to turn to decline. Due to large-scale social restrictions (PSSB measures) and therefore fewer outdoor activities, there is less chance of injuries, leading to a fall in demand for sticking plasters/adhesive bandages, which is the only category with notable sales within wound care.
There has been increasing demand for waterproof adhesive bandages in the country. Although the price of these products is higher than regular bandages, some consumers are willing to pay the small amount extra for this additional feature.
The competition in wound care is very low and the competitive environment fairly settled. Beiersdorf Indonesia is expected to continue to dominate in value terms in 2020 with its Hansaplast brand, thanks to its long-standing presence in the market, great brand image for adhesive bandages, wide product variety, and affordable prices for its basic products.
Wound care is expected to see a return to current value growth in 2021, although the rate of growth is expected to be lower than the increases seen in the review period, as consumers will remain price-conscious. However, the rate of growth is expected to gradually increase over the course of the forecast period as consumers venture outside of the home more, with sales returning to the 2019 pre-COVID-19 level in 2022, and the forecast period current value CAGR actually exceeding the review period CAGR.
Recently Beiersdorf Indonesia launched a Hansaplast wound care product in ointment format. The benefit of using ointment on wounds is that it allows the wound to remain open rather than bandaged.
Online sales of wound care products increased only slowly during most of the review period, until 2020, when PSSB measures are expected to stimulate a huge increase in sales via e-commerce. The strong growth of this distribution channel is highly likely to continue in the forecast period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Wound Treatments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page