Wound Care in Estonia

September 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Wound Treatments industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Wound Treatments in Estonia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Wound Treatments in Estonia?
  • Which are the leading brands in Wound Treatments in Estonia?
  • How are products distributed in Wound Treatments in Estonia?
  • How has the regulatory and operating environment for Wound Treatments changed in Estonia?
  • How are considerations such as stress, self-medication and shifting consumer lifestyles shaping demand for Wound Treatments
  • How significant are wider health concerns and consumer awareness in determining sales?
  • Where is future growth expected to be most dynamic?
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Wound Care in Estonia - Category analysis

KEY DATA FINDINGS

Rising demand for small trauma treatments with return of active lifestyles
Sticking plasters/adhesive bandages benefits from being a common household item
Beiersdorf maintains its clear lead in 2023
Market saturation hampers future growth
Rising private label presence as it offers both improving quality and attractive pricing
Multiple purchases of first aid kits are unnecessary
Table 1 Sales of Wound Care by Category: Value 2018-2023
Table 2 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Wound Care: % Value 2019-2023
Table 4 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 5 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028

Consumer Health in Estonia - Industry Overview

Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 8 Life Expectancy at Birth 2018-2023
Table 9 Sales of Consumer Health by Category: Value 2018-2023
Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 13 Penetration of Private Label by Category: % Value 2018-2023
Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2022-2023

DISCLAIMER

DEFINITIONS

Summary 2 Research Sources
The following categories and subcategories are included:

Wound Treatments

  • First Aid Kits
  • Gauze, Tape and Other Wound Care
  • Sticking Plasters/Adhesive Bandages

Wound Treatments

This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.

See All of Our Definitions
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Why buy this report?

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Wound Treatments research and analysis database.

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