Wound care will see moderate growth in 2020, being relatively unaffected by COVID-19. Instead, improving economic conditions and purchasing power are the major factors benefiting wound care in 2020, as people are tending to switch to better-quality products.
Wound care is largely represented by sticking plasters/adhesive bandages, products that protect small wounds and cover blisters. These items are very commonly bought and stored together with antiseptics in Estonian homes.
Johnson & Johnson and Paul Hartmann lead wound care in Estonia in 2020, being the only two players with double digit shares. Their brands Compeed and Hansaplast respectively continue being strong on the market with wide presence in stores and high consumer trust.
Wound care growth over the forecast period is likely to be determined by current value rather than volume, as increasing unit prices, due to added product value and innovations, drive current value. Any increases in volume sales growth are likely to be driven by a more diverse product range.
Demand for value-added products is expected to grow over the forecast period. Product types, such as sprays or items with liquid technologies, are currently represented by a very limited range and suffering from restricted availability.
First aid kits are mainly used in cars and by businesses required to have such products in the workplace, with consumers uninterested in having them at home. This is trend expected to continue over the forecast period as there is no anticipated change in the law governing first aid kits.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Wound Treatments research and analysis database.
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