The return of consumers to their normal, pre-pandemic lifestyles will support demand for wound care products over the forecast period. With the resumption of outdoor activities, including sports, they will become more inclined to experience minor injuries.
With inflation expected to remain high, at least in the short- to medium-term, many consumers will continue to choose generic and private label products, as well switching to counterfeit goods, over the forecast period. Consumer price-sensitivity will remain high, especially in areas where there is little perceived difference in effectiveness between generic and branded products.
Private labels are expected to grow their share further over the forecast period. Such products hold a particularly high value share within gauze, tape and other wound care, where they compete with generics due to their low average unit prices.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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