Wound care is expected to continue to see healthy retail volume and current value growth over 2020 as a whole. The first weeks of the Coronavirus (COVID-19) lockdown hindered the frequency and scope of exercise, with a ban on outdoor sports, the closure of gyms and fitness centres and social distancing rules, which negatively impacted the potential need for wound care.
Prior to the global pandemic, newcomers or smaller local players were responsible for some of the most notable innovation, even if their importance in the category was low or marginal. For example, Laboratorios URGO launched SOS Corte, a self-adhesive band for use in minor emergencies to stop wounds bleeding or to apply to superficial cuts.
HRA Pharma Iberica is expected to retain a strong retail value share lead in wound care over 2020 as a whole. The company continues to benefit from the high recognition and popularity of the Compeed brand, purchased from Johnson & Johnson in 2018, especially amongst female consumers.
Wound care is projected to see healthy retail volume and value (at constant 2020 prices) growth through the forecast period. In the short term, with summer/autumn spikes in COVID-19 cases, the Spanish authorities are likely to try to continue the policy of facilitating participation in outdoor sports and exercise.
As Spanish birth rates remain on a downward trajectory and life expectancy increases, manufacturers are expected to increase their focus on older consumers over the forecast period. This naturally has a negative effect on sales, with fewer young consumers among the population.
As the country recovers from the COVID-19 pandemic, the trend of new technologically-advanced solutions is likely to resurface and boost interest and sales in the category. As in other European countries, wound care is a relatively mature category in Spain; therefore, innovation and new product development form important competitive tools.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Wound Treatments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page