Wound care is forecast to grow at steady rate in current value terms over the next five years, and even see minor growth in volume terms, with a consistent level of demand for these products from consumers. However, there are no major developments expected to be seen in the category, with no upcoming regulation changes or changes in consumer behaviour.
Sustainability in is an issue for manufacturers to evaluate within wound care, with more consumers valuing the importance of ethical products. The largest brand in wound care, Band-Aid, still mostly sells plastic adhesive tape/bandages, which is unsustainable for the environment.
Wound care product categories have been fairly static in recent years, with few new products or innovations being developed; a trend which is expected to continue over the forecast period. There is currently not much incentive in the market to offer innovative products in the wound care space.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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