Wound care is expected to record solid but undynamic growth rates over the forecast period following the resumption of outdoor activities. However, retail volume and value sales (at constant 2023 prices) are unlikely to fully recover to pre-pandemic levels by 2028 due to the severity of declines in 2020.
No major changes are expected within the category’s competitive environment, with Beiersdorf expected to retain its strong, overall leadership, while private label will continue to benefit from offering affordable alternatives to price-sensitive consumers. Innovation is not expected to be particularly prominent over the forecast period, except for the possible introduction of more sustainable products and improvements regarding adhesive strength or healing properties.
Historically, the low average unit price of wound care encouraged consumers to visit physical stores for their essential purchases, especially as part of their regularly grocery shopping. This is because wound care can be need-based, which means that it is often required immediately and ordering online could take several days before arriving.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wound Treatments
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.
See All of Our DefinitionsThis report originates from Passport, our Wound Treatments research and analysis database.
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