Over the forecast period, wound care will register moderate current value and volume growth. This is a mature category with limited new product launches, which will limit overall growth; however, the frequency of minor accidents and injuries amongst the local population will continue to support volume sales.
Pharmacies and health and personal care stores are expected to remain the biggest distribution channels over the forecast period. However, e-commerce will continue to see solid positive growth as online shopping becomes an integral part of life for greater numbers of local consumers and the online availability of wound care products increases.
Over the forecast period, added value will be increasingly important for generating value sales growth in a stagnant product area. The development of products that target specific niche users, such as waterproof band-aids for swimmers or environmentally friendly products, are potential avenues for increased growth.
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Understand the latest market trends and future growth opportunities for the Wound Treatments industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wound Treatments industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of sticking plasters/adhesive bandages, first aid kits, and gauze, tape, and other wound care. Exclude products that prevent foot blisters and anti-scarring only variants.See All of Our Definitions
This report originates from Passport, our Wound Treatments research and analysis database.
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